The document outlines a multiscreen experience design strategy developed by Digiparden GmbH, focusing on digital services across various screens. It highlights user behaviors and contexts of use for smartphones, tablets, desktops, and smart TVs, emphasizing the integration and complementary use of devices. The publication includes user prototypes and explores advanced themes like gamification and emotional engagement in media consumption.

1. Multiscreen Experience Design
Strategy and concept development
for digital services for multiple screens
The Multiscreen Experience project is supported by digiparden GmbH.
digiparden GmbH is editor and publisher of the Multiscreen Experience Design book.

2. Twitter:@wolframnagel#Multiscreen
Multiscreen
Experience
Design
Strategy and concept development
for digital services for multiple screens
Executive summary
Wolfram Nagel, digiparden GmbH
Schwäbisch Gmünd, July 2013

3. We are a nation
of multiscreeners.
Most of media time today
is spent in front of a
screen.
Google study 2012 (bit.ly/ggl12)

4. Multiscreen Experience Desgin
device / screen
context of use
user
strategies
and examples

5. Smartphone: communication, networking, entertainment
Tablet: entertainment and communication
Desktop: professional and recreational usage
Smart TV: visual information and simultaneus usage
FOUR Screens / devices

6. http://www.cxpartners.co.uk/cxblog/mobile-app-or-mobile-web/
http://www.cxpartners.co.uk/cxblog/mobile-app-or-mobile-web/
People use any platform
to do anything.
Giles Colborne

7. Hildegard Braun Ulrike MeißnerInge Behrend Silvia Nolte
Lukas Schmitz Chris Kulig Björn Hohmann Marc Lüttich
User PROTOTYPES

8. Chris Kulig (Trend user)
aged 35, single | event manager, secondary school

9. MODEOFUS
E S
ITUATION
ENVIRONMENT
Context of use

10. mobile context of use

11. strategies
and examples

12. Mobile First Simultaneity Social TV Device Shifting Complementarity
Synchronisation Screen Sharing Coherence Fluidity Smart Content
Mashability Communification Gamification Storyfication Emotionality
Microjoyment Hybrid Media
strategies and examples

13. Josh Clark
https://twitter.com/#!/globalmoxie/status/192276891913297920
A part of Multi-device
strategy is simply
embracing the uncertainty.

14. Authors: W. Nagel / V. Fischer
Publisher: digiparden GmbH
ISBN: 978-3-9815872-0-3
1st edition (German), May 2013
284 pages
Price: EUR 39,90
More here: www.multiscreen-experience-design.com
Book and website