Time Inc. UK is Britain's leading publisher of print and digital magazines, distributing over 350 million copies annually. As they currently do not publish a pop music magazine, the author believes Time Inc. UK would be interested in distributing their proposed pop magazine to gain access to a new genre and audience. Time Inc. UK was formerly known as IPC Media until being acquired by Time Warner in 2001, becoming a large company with the resources to widely distribute a new pop magazine title.