Publiek15, inspiratiedag van Publiek Centraal op 24 maart 2015 in Leuven. Sessie: Why did you make me care? Spreker: Guido Everaert

1. Beklijvende verhalen
missen hun doel niet…
Hoe maak je ze?

2. Guido Everaert
@guidooohh
guidooohh@gmail.com

5. Branded Content is egocentric Brand Marketing,
a Content Brand takes an Audience-First Approach

7. Great stories happen to those who can tell them
(Ira Glass)

8. Create, Engage, Build Trust

9. Oral tradition: The Power of Stories
Values
Knowledge Transfer
Being Remembered

11. Content
Audience
Story
Telling

12. A Description of Events
Connected
In a stand alone way
With a structure
Containing narrative elements

13. Storytelling, en ons mama
Granny taught us everything!

17. Make me Care
Emotional – Rational - Esthetical

18. Astonishment – Connection - Opportunism
Routine & Improvisation

20. Structure

22. Amazement – Opportunism – Connection
Routine & Improvisation

24. Purpose

26. Recruitment & Organisations

27. First blood…

28. Past – Future – Success – Failure
The voice, the narrative

30. Hands-on
… or read a book about it…