The Shop Til You Rock program was a six-week promotional concert series and event held at 121 shopping malls across the US in 2010. Disney star Demi Lovato was the national spokesperson and performed at three malls, generating buzz for the program. Nearly 200,000 teens and their families attended the events, which included live acoustic concerts and activities. The program website received over 480,000 views and promoted Lovato, participating bands, and an interactive online game.