Digital marketing conference 2010. Связывая миры – виртуальный и реальный. (c) Инон Ланденберг (Enon Landenberg), Publicis E-dologic CEO.

8. The most amazing project for the Most amazing brand in Israel

11. facebook

12. volunteers 13,500

13. hours where Donated for the community . 54,000

14. members on the page 15,000

15. Events in real life and on the fan page 250

16. Rihanna concert 1

17. Interactions on our page 62,000

18. wall Posts 2,100

19. page views 18,601,000

20. The TV Ad was uploaded on facebook a day before it was on TV

21. video views 690,378

22. photo views 10,750,000

23. Photo Albums 417

24. Photos in the albums 77,000

25. comments on photos 5,500

26. Tags on the photos 169,000

27. users changed their profile image More than 2,000

29. The grand finale

30. Pixel image (GIGA PIXEL) 1,000,000,000

31. People tagged them self to it 4,600 More than

33. Number 1 communication brand in Israel

34. 100100010 01111 00111 00110001111 ( the first digital village )

35. Welcome to Coca-Cola DIGITAL Village 2010

37. Website out! Fan Page In!

38. All the content

39. Interactive map

40. All the info

41. Cool applications

42. Live Video from Coca-Cola DIGITAL Village 2010

44. Subscribe to Coca-Cola DIGITAL Village 2010

45. You must have a facebook account to subscribe to the village

46. The personal On hand ID

47. Every teenager got an Bracelet containing a RFID code

48. The teenager ’ s Facebook Account was attached to the RFID code Which allowed the teengers to use their Facebook in the real world

49. The Real Life LIKE BOX

50. 40 different Like readers

51. This is how it looks inside

52. Every box sent a different Status to the users Facebook

53. Every time a teenager touches A box a Like status appears On the users Facebook

54. We had an average of 25 Likes for every user on the village

55. The Real Life LIKE On users profile

57. The Real Life LIKE control

59. The Coca-Cola Village 2010 DIGITAL Payment Method

60. The code on the bracelets was used As the payment system on the village

61. By touching a readers on the bar the Teenager could get up to 7 coca-cola Cans or rent towels, MP3 players and much more

63. The Real Life Image Tagging

64. Using a mobile RFID reader Connected to a camera we did online Tagging Of images to the users Facebook account.

65. The photographer took pictures of the teenagers, they touched him with their personal bracelets. The pictures were uploaded And tagged Online to Their Facebook account.

67. The most Active page On facebook Israel