1. Publication Plan
Title: IMM
Positioning Statement: The number one music magazine
Frequency of publication: Monthly
Price: £3.50
Distribution: Newsagents, supermarkets, music shops and online shops
Rationale: My magazine will be for the fans, I will try and make my magazine appeal to the readers
as much as I can by using the results from my questionnaire.
Style: My magazine will be informal; it will be for people who are interested in indie music. The
magazine will use simple vocabulary and slang.
The images will dominate the pages.
Regular Content
Editors letter
Fans comments
Reviews
Interviews
Gig guide
Festival guide
Posters
New Releases
Competitions
Chart listings
Feature Content
Comparing bands
Interviews with a big band
free gifts
Comparing concerts
Comparing festivals
Fans comments at the concert
Fans comments at the festivals
Interviews with fans
Artist profiles
Artic monkeys swing to success
Kasabian pound out more beats

2. kings of Leon about the sun has set
Interview with an upcoming band
Best songs of 2011
Information about artists touring
New guitarist on the way
House Style
Coverlines: Britannic Bold and Constantia
Headlines: Minion Pro Cond
Standfirst: Britannic Bold
Captions: Berlin sans FB
Body Text: Times New Roman
Colour Scheme: Red, White and black