The document discusses how communications, development, and volunteer management are interrelated functions. It provides tips for non-profit communications including telling compelling stories, asking for help through clear requests, and creating memorable messaging that invites audience engagement and sharing. The goal is to develop long-term relationships and partnerships by conveying needs and benefits in a way that moves the identified target audience. Examples of effective nonprofit communications are provided.

1. How
communications, development
and volunteer management
are part of one big happy family

2. • Director of Development for Volunteer Fairfax
• Leads fundraising and partnership strategy
• Leading force in adoption of social media
• Oversees communications strategy
• Former Communications Chair for YNPNdc
• Formerly managed corporate and community
events
• Started career as Volunteer Coordinator with
NWF
• Degree in Forensic Sciences from WVU
• Alpha Phi Omega Alum
• Co-manages local Youth Group with husband
Neil

3. • Conveying information
• Messaging
• Verbal and non-verbal
• Digital and physical
• Creates relationships
• Beneficial to all sides
• Identified audience

4. • Have to convey your need
• Need a story to tell
• Images and other support help
• May be online, may be in person
• Want to create a long term relationship / on going
volunteer
• Beneficial to all sides
• Identified audience – ask should be to a specific
person(s)

5. • Again, we’re telling a story
• Need a narrative of the need / the good being achieved
• Images / faith in the story teller
• Online and in person asks
• Seeking long term partnerships
• Beneficial to all sides
• Identified audience / prospecting

6. Communications
Volunteer
Management
Development

7. Communications
Volunteer
Management
Development
Story
Asking
for
network
Asking
for
help
Asking
for time

8. • Inviting our audience to engage
• To learn more about us
• To take action that makes sense for
them

9. • Memorable
• I’ll remember what I feel
• Move me and I will share with others
• Simple stories is best
• Employ ear worms

10. • Here are some example of nonprofit communications.
• Are they memorable? Do they make you feel
something?
• You Don’t Have to be Perfect
www.youtube.com/watch?v=bSYUjE-FRRc
• Let’s F Cancer www.letsfcancer.com/
• 1st World Problems www.youtube.com/watch?v=fxyhfiCO_XQ
• Follow the Frog www.youtube.com/watch?v=3iIkOi3srLo
• Take a Chance on Me www.youtube.com/watch?v=g1mV1kl0XvA
• Remember, these aren’t necessarily “perfect” - think
about how they do (or don’t affect you).

11. 1. Define your call to action
2. Define your audience
3. Determine what kind of story you
need
4. Find story leads and conduct
interviews
5. Tie it all together

12. • Emily Davis
• www.linkedin.com/in/emilygibbsdavis/
• @eglouise