SlideShare a Scribd company logo

Your Guide to a Successful Career in PR

The document provides guidance on starting a career in public relations. It discusses that PR involves planned communication between an organization and its publics to achieve mutual understanding. It outlines that to work in PR one needs education like a matric and PR qualification, certain skills like communication and writing, and experience which can be gained through internships or volunteer work. The document also describes typical PR duties like developing strategies, distributing press releases and engaging on social media. It emphasizes being willing to learn, knowing your audience, and refining writing skills for success in the fast-paced field of PR.

1 of 62
Download to read offline
Your Guide to a
Successful Career in
Public Relations
What is
Public Relations?
“Public relations consists of all forms of planned
communication, outwards and inwards, between an
organisation and its publics for the purpose of achieving
specific objectives concerning mutual understanding.”
– Public Relations Management Module 1 (Oxbridge Academy)
“Public relations consists of all forms of planned
communication, outwards and inwards, between an
organisation and its publics for the purpose of achieving
specific objectives concerning mutual understanding.”
– Public Relations Management Module 1 (Oxbridge Academy)
“Everything
you do or say
is public relations.
- Unknown
”
Starting a Career
in PR

Recommended

Top 12 Skills for a Successful Career in the Public Sector
Top 12 Skills for a Successful Career in the Public SectorTop 12 Skills for a Successful Career in the Public Sector
Top 12 Skills for a Successful Career in the Public SectorOxbridge Academy
 
6 Tips for a Successful Career in PR
6 Tips for a Successful Career in PR6 Tips for a Successful Career in PR
6 Tips for a Successful Career in PROxbridge Academy
 
The Ultimate Contact Centre Management Survival Guide
The Ultimate Contact Centre Management Survival GuideThe Ultimate Contact Centre Management Survival Guide
The Ultimate Contact Centre Management Survival GuideOxbridge Academy
 
How to Conduct an Interview
How to Conduct an InterviewHow to Conduct an Interview
How to Conduct an InterviewOxbridge Academy
 
10 Things You Should Ask During A Job Interview
10 Things You Should Ask During A Job Interview10 Things You Should Ask During A Job Interview
10 Things You Should Ask During A Job InterviewOxbridge Academy
 
ONWARD Career Coaching
ONWARD Career CoachingONWARD Career Coaching
ONWARD Career CoachingND Onward
 
5 tips to manage your digital profile and get your dream job
5 tips to manage your digital profile and get your dream job5 tips to manage your digital profile and get your dream job
5 tips to manage your digital profile and get your dream jobHudson
 
I'm A STEM Graduate, I'm Struggling To get An Interview - Help!
I'm A STEM Graduate, I'm Struggling To get An Interview - Help!I'm A STEM Graduate, I'm Struggling To get An Interview - Help!
I'm A STEM Graduate, I'm Struggling To get An Interview - Help!InterQuest Group
 

More Related Content

What's hot

How to move to the C-Suite
How to move to the C-SuiteHow to move to the C-Suite
How to move to the C-SuiteTy Ahmad-Taylor
 
The Hard Truth About Soft Skills
The Hard Truth About Soft SkillsThe Hard Truth About Soft Skills
The Hard Truth About Soft SkillsBambooHR
 
Creating Safe Space (Aisha Blake)
Creating Safe Space (Aisha Blake)Creating Safe Space (Aisha Blake)
Creating Safe Space (Aisha Blake)Future Insights
 
How To Be More Employable
How To Be More EmployableHow To Be More Employable
How To Be More EmployableFahri Karakas
 
InterQuest Group's 10 Top Tips for a First Interview (Part 1)
InterQuest Group's 10 Top Tips for a First Interview (Part 1)InterQuest Group's 10 Top Tips for a First Interview (Part 1)
InterQuest Group's 10 Top Tips for a First Interview (Part 1)InterQuest Group
 
How To Be Ready For A Job
How To Be Ready For A JobHow To Be Ready For A Job
How To Be Ready For A JobSNivetha3
 
Positioning yourself for the future
Positioning yourself for the futurePositioning yourself for the future
Positioning yourself for the futuredapoayoola
 
ICT School - How to write a better resume
ICT School - How to write a better resume  ICT School - How to write a better resume
ICT School - How to write a better resume John Clegg
 
How Hybrid Work Impacts the Employee Experience
How Hybrid Work Impacts the Employee ExperienceHow Hybrid Work Impacts the Employee Experience
How Hybrid Work Impacts the Employee ExperienceBambooHR
 
Why do you need great presentation skills to grow your career
Why do you need great presentation skills to grow your careerWhy do you need great presentation skills to grow your career
Why do you need great presentation skills to grow your careershradhahrdtraining
 
Consultant cover letter
Consultant cover letterConsultant cover letter
Consultant cover letterwrobert551
 
Career mapping
Career mappingCareer mapping
Career mappingneha444
 
Xpand for General Assembly Hong Kong
Xpand for General Assembly Hong KongXpand for General Assembly Hong Kong
Xpand for General Assembly Hong KongJoanna Cockle
 

What's hot (20)

Why mentoring could be the key to your new career
Why mentoring could be the key to your new careerWhy mentoring could be the key to your new career
Why mentoring could be the key to your new career
 
How to move to the C-Suite
How to move to the C-SuiteHow to move to the C-Suite
How to move to the C-Suite
 
The Hard Truth About Soft Skills
The Hard Truth About Soft SkillsThe Hard Truth About Soft Skills
The Hard Truth About Soft Skills
 
Training Services 4Tree
Training Services 4TreeTraining Services 4Tree
Training Services 4Tree
 
Creating Safe Space (Aisha Blake)
Creating Safe Space (Aisha Blake)Creating Safe Space (Aisha Blake)
Creating Safe Space (Aisha Blake)
 
How To Be More Employable
How To Be More EmployableHow To Be More Employable
How To Be More Employable
 
InterQuest Group's 10 Top Tips for a First Interview (Part 1)
InterQuest Group's 10 Top Tips for a First Interview (Part 1)InterQuest Group's 10 Top Tips for a First Interview (Part 1)
InterQuest Group's 10 Top Tips for a First Interview (Part 1)
 
How To Improve Your Career
How To Improve Your CareerHow To Improve Your Career
How To Improve Your Career
 
How To Be Ready For A Job
How To Be Ready For A JobHow To Be Ready For A Job
How To Be Ready For A Job
 
How can a career mentor help you?
How can a career mentor help you?How can a career mentor help you?
How can a career mentor help you?
 
Sorry I Haven't a Clue! AKA I Have No Idea What I Want to Do...
Sorry I Haven't a Clue! AKA I Have No Idea What I Want to Do...Sorry I Haven't a Clue! AKA I Have No Idea What I Want to Do...
Sorry I Haven't a Clue! AKA I Have No Idea What I Want to Do...
 
Positioning yourself for the future
Positioning yourself for the futurePositioning yourself for the future
Positioning yourself for the future
 
ICT School - How to write a better resume
ICT School - How to write a better resume  ICT School - How to write a better resume
ICT School - How to write a better resume
 
How Hybrid Work Impacts the Employee Experience
How Hybrid Work Impacts the Employee ExperienceHow Hybrid Work Impacts the Employee Experience
How Hybrid Work Impacts the Employee Experience
 
Why do you need great presentation skills to grow your career
Why do you need great presentation skills to grow your careerWhy do you need great presentation skills to grow your career
Why do you need great presentation skills to grow your career
 
CV writing
CV writingCV writing
CV writing
 
Consultant cover letter
Consultant cover letterConsultant cover letter
Consultant cover letter
 
CV & Interviewing Skills
CV & Interviewing Skills CV & Interviewing Skills
CV & Interviewing Skills
 
Career mapping
Career mappingCareer mapping
Career mapping
 
Xpand for General Assembly Hong Kong
Xpand for General Assembly Hong KongXpand for General Assembly Hong Kong
Xpand for General Assembly Hong Kong
 

Viewers also liked

How to Create an Interior Decorating Portfolio that Will Win You Clients
How to Create an Interior Decorating Portfolio that Will Win You ClientsHow to Create an Interior Decorating Portfolio that Will Win You Clients
How to Create an Interior Decorating Portfolio that Will Win You ClientsOxbridge Academy
 
Become a certified bookkeeper
Become a certified bookkeeperBecome a certified bookkeeper
Become a certified bookkeeperOxbridge Academy
 
HR Structures in Different Workplaces
HR Structures in Different WorkplacesHR Structures in Different Workplaces
HR Structures in Different WorkplacesOxbridge Academy
 
Empowering Women at Oxbridge Academy
Empowering Women at Oxbridge Academy Empowering Women at Oxbridge Academy
Empowering Women at Oxbridge Academy Oxbridge Academy
 
15 Things Every Student Says At Least Once
15 Things Every Student Says At Least Once15 Things Every Student Says At Least Once
15 Things Every Student Says At Least OnceOxbridge Academy
 
How to Choose The Right Project Management Career
How to Choose The Right Project Management CareerHow to Choose The Right Project Management Career
How to Choose The Right Project Management CareerOxbridge Academy
 
The Benefits of Distance Learning
The Benefits of Distance LearningThe Benefits of Distance Learning
The Benefits of Distance LearningOxbridge Academy
 
The ECD Landscape in South Africa
The ECD Landscape in South AfricaThe ECD Landscape in South Africa
The ECD Landscape in South AfricaOxbridge Academy
 
How to Start Studying Without Matric
How to Start Studying Without MatricHow to Start Studying Without Matric
How to Start Studying Without MatricOxbridge Academy
 
8 Ways to Boost Your Creativity
8 Ways to Boost Your Creativity8 Ways to Boost Your Creativity
8 Ways to Boost Your CreativityOxbridge Academy
 

Viewers also liked (13)

How to Create an Interior Decorating Portfolio that Will Win You Clients
How to Create an Interior Decorating Portfolio that Will Win You ClientsHow to Create an Interior Decorating Portfolio that Will Win You Clients
How to Create an Interior Decorating Portfolio that Will Win You Clients
 
Become a certified bookkeeper
Become a certified bookkeeperBecome a certified bookkeeper
Become a certified bookkeeper
 
Find the balance
Find the balanceFind the balance
Find the balance
 
HR Structures in Different Workplaces
HR Structures in Different WorkplacesHR Structures in Different Workplaces
HR Structures in Different Workplaces
 
Empowering Women at Oxbridge Academy
Empowering Women at Oxbridge Academy Empowering Women at Oxbridge Academy
Empowering Women at Oxbridge Academy
 
Who is Oxbridge Academy?
Who is Oxbridge Academy?Who is Oxbridge Academy?
Who is Oxbridge Academy?
 
15 Things Every Student Says At Least Once
15 Things Every Student Says At Least Once15 Things Every Student Says At Least Once
15 Things Every Student Says At Least Once
 
How to Choose The Right Project Management Career
How to Choose The Right Project Management CareerHow to Choose The Right Project Management Career
How to Choose The Right Project Management Career
 
The Benefits of Distance Learning
The Benefits of Distance LearningThe Benefits of Distance Learning
The Benefits of Distance Learning
 
#DATAMUSTFALL
#DATAMUSTFALL#DATAMUSTFALL
#DATAMUSTFALL
 
The ECD Landscape in South Africa
The ECD Landscape in South AfricaThe ECD Landscape in South Africa
The ECD Landscape in South Africa
 
How to Start Studying Without Matric
How to Start Studying Without MatricHow to Start Studying Without Matric
How to Start Studying Without Matric
 
8 Ways to Boost Your Creativity
8 Ways to Boost Your Creativity8 Ways to Boost Your Creativity
8 Ways to Boost Your Creativity
 

Similar to Your Guide to a Successful Career in PR

Managing your Reputation
Managing your ReputationManaging your Reputation
Managing your ReputationHayim Makabee
 
Foot in the door event Waterford December 2013
Foot in the door event Waterford December 2013Foot in the door event Waterford December 2013
Foot in the door event Waterford December 2013Career and Life Planning
 
Managing your Reputation Gvahim Webinar
Managing your Reputation Gvahim WebinarManaging your Reputation Gvahim Webinar
Managing your Reputation Gvahim WebinarHayim Makabee
 
Managing your Reputation
Managing your ReputationManaging your Reputation
Managing your ReputationHayim Makabee
 
Foot in the door event Galway November 2013
Foot in the door event Galway November 2013Foot in the door event Galway November 2013
Foot in the door event Galway November 2013Career and Life Planning
 
Networking 101 - Building Relationships
Networking 101 - Building RelationshipsNetworking 101 - Building Relationships
Networking 101 - Building RelationshipsHalifax Partnership
 
Successful job seacrch nd resume
Successful job seacrch nd resumeSuccessful job seacrch nd resume
Successful job seacrch nd resumeAnnie1199
 
Presentation job shop october 24 tp limerick
Presentation job shop october 24 tp limerickPresentation job shop october 24 tp limerick
Presentation job shop october 24 tp limerickCareer and Life Planning
 
Learning aim A powerpoint
Learning aim A powerpointLearning aim A powerpoint
Learning aim A powerpointtfrendo16
 
Effective Personal Branding
Effective Personal BrandingEffective Personal Branding
Effective Personal Brandingitmarketing_by
 
Learning aim A powerpoint final
Learning aim A powerpoint finalLearning aim A powerpoint final
Learning aim A powerpoint finaltfrendo16
 
Power Up Your Communications Career
Power Up Your Communications CareerPower Up Your Communications Career
Power Up Your Communications CareerTracy Imm
 
Week8 portfolio project_bestpracticesinbusinesswritingandcommunication_k_lee
Week8 portfolio project_bestpracticesinbusinesswritingandcommunication_k_leeWeek8 portfolio project_bestpracticesinbusinesswritingandcommunication_k_lee
Week8 portfolio project_bestpracticesinbusinesswritingandcommunication_k_leeKate Lee
 
Week portfolio project best practices in business writing and communication_klee
Week portfolio project best practices in business writing and communication_kleeWeek portfolio project best practices in business writing and communication_klee
Week portfolio project best practices in business writing and communication_kleeKate Lee
 
Week8_portfolio project_best_practices_in_business_writing_and_communication_...
Week8_portfolio project_best_practices_in_business_writing_and_communication_...Week8_portfolio project_best_practices_in_business_writing_and_communication_...
Week8_portfolio project_best_practices_in_business_writing_and_communication_...Kate Lee
 
In-house Recruitment Expo Feb 2016 Made to Stick Writing Better Job Ads
In-house Recruitment Expo Feb 2016 Made to Stick Writing Better Job AdsIn-house Recruitment Expo Feb 2016 Made to Stick Writing Better Job Ads
In-house Recruitment Expo Feb 2016 Made to Stick Writing Better Job AdsJohnny Campbell
 

Similar to Your Guide to a Successful Career in PR (20)

Managing your Reputation
Managing your ReputationManaging your Reputation
Managing your Reputation
 
Foot in the door event Waterford December 2013
Foot in the door event Waterford December 2013Foot in the door event Waterford December 2013
Foot in the door event Waterford December 2013
 
Managing your Reputation Gvahim Webinar
Managing your Reputation Gvahim WebinarManaging your Reputation Gvahim Webinar
Managing your Reputation Gvahim Webinar
 
Managing your Reputation
Managing your ReputationManaging your Reputation
Managing your Reputation
 
Foot in the door event Galway November 2013
Foot in the door event Galway November 2013Foot in the door event Galway November 2013
Foot in the door event Galway November 2013
 
Benefits of public relations
Benefits of public relationsBenefits of public relations
Benefits of public relations
 
Networking 101 - Building Relationships
Networking 101 - Building RelationshipsNetworking 101 - Building Relationships
Networking 101 - Building Relationships
 
Successful job seacrch nd resume
Successful job seacrch nd resumeSuccessful job seacrch nd resume
Successful job seacrch nd resume
 
Presentation job shop october 24 tp limerick
Presentation job shop october 24 tp limerickPresentation job shop october 24 tp limerick
Presentation job shop october 24 tp limerick
 
Irn bru project 2017 ual(1)
Irn bru project 2017 ual(1)Irn bru project 2017 ual(1)
Irn bru project 2017 ual(1)
 
Learning aim A powerpoint
Learning aim A powerpointLearning aim A powerpoint
Learning aim A powerpoint
 
Effective Personal Branding
Effective Personal BrandingEffective Personal Branding
Effective Personal Branding
 
Learning aim A powerpoint final
Learning aim A powerpoint finalLearning aim A powerpoint final
Learning aim A powerpoint final
 
Getting a Job in Public Relations
Getting a Job in Public Relations Getting a Job in Public Relations
Getting a Job in Public Relations
 
Brandyourself socialmedia
Brandyourself socialmediaBrandyourself socialmedia
Brandyourself socialmedia
 
Power Up Your Communications Career
Power Up Your Communications CareerPower Up Your Communications Career
Power Up Your Communications Career
 
Week8 portfolio project_bestpracticesinbusinesswritingandcommunication_k_lee
Week8 portfolio project_bestpracticesinbusinesswritingandcommunication_k_leeWeek8 portfolio project_bestpracticesinbusinesswritingandcommunication_k_lee
Week8 portfolio project_bestpracticesinbusinesswritingandcommunication_k_lee
 
Week portfolio project best practices in business writing and communication_klee
Week portfolio project best practices in business writing and communication_kleeWeek portfolio project best practices in business writing and communication_klee
Week portfolio project best practices in business writing and communication_klee
 
Week8_portfolio project_best_practices_in_business_writing_and_communication_...
Week8_portfolio project_best_practices_in_business_writing_and_communication_...Week8_portfolio project_best_practices_in_business_writing_and_communication_...
Week8_portfolio project_best_practices_in_business_writing_and_communication_...
 
In-house Recruitment Expo Feb 2016 Made to Stick Writing Better Job Ads
In-house Recruitment Expo Feb 2016 Made to Stick Writing Better Job AdsIn-house Recruitment Expo Feb 2016 Made to Stick Writing Better Job Ads
In-house Recruitment Expo Feb 2016 Made to Stick Writing Better Job Ads
 

More from Oxbridge Academy

What’s the Difference Between:
What’s the Difference Between:What’s the Difference Between:
What’s the Difference Between:Oxbridge Academy
 
How to Stay Warm While Studying This Winter
How to Stay Warm While Studying This WinterHow to Stay Warm While Studying This Winter
How to Stay Warm While Studying This WinterOxbridge Academy
 
The Evolution of The World of Work.
The Evolution of The World of Work.The Evolution of The World of Work.
The Evolution of The World of Work.Oxbridge Academy
 
How to Create the Perfect Study Space
How to Create the Perfect Study SpaceHow to Create the Perfect Study Space
How to Create the Perfect Study SpaceOxbridge Academy
 
How To Finance Your Studies - An Oxbridge Academy Guide
How To Finance Your Studies - An Oxbridge Academy GuideHow To Finance Your Studies - An Oxbridge Academy Guide
How To Finance Your Studies - An Oxbridge Academy GuideOxbridge Academy
 
Ask These 8 Questions to Avoid Falling Victim to a Job Scam
Ask These 8 Questions to Avoid Falling Victim to a Job ScamAsk These 8 Questions to Avoid Falling Victim to a Job Scam
Ask These 8 Questions to Avoid Falling Victim to a Job ScamOxbridge Academy
 
The A to Z of Starting Your Own Early Childhood Development Centre
The A to Z of Starting Your Own Early Childhood Development CentreThe A to Z of Starting Your Own Early Childhood Development Centre
The A to Z of Starting Your Own Early Childhood Development CentreOxbridge Academy
 
10 Ways Computers Have Changed the World of Work in the Last 10 Years
10 Ways Computers Have Changed the World of Work in the Last 10 Years10 Ways Computers Have Changed the World of Work in the Last 10 Years
10 Ways Computers Have Changed the World of Work in the Last 10 YearsOxbridge Academy
 
Basic English Language Skills (E-Book)
Basic English Language Skills (E-Book)Basic English Language Skills (E-Book)
Basic English Language Skills (E-Book)Oxbridge Academy
 
Safety Rules in the Workplace & Office
Safety Rules in the Workplace & OfficeSafety Rules in the Workplace & Office
Safety Rules in the Workplace & OfficeOxbridge Academy
 
How to Have More Productive Meetings
How to Have More Productive MeetingsHow to Have More Productive Meetings
How to Have More Productive MeetingsOxbridge Academy
 
10 Principles Every OHS Representative Should Know
10 Principles Every OHS Representative Should Know10 Principles Every OHS Representative Should Know
10 Principles Every OHS Representative Should KnowOxbridge Academy
 

More from Oxbridge Academy (13)

What’s the Difference Between:
What’s the Difference Between:What’s the Difference Between:
What’s the Difference Between:
 
How to Stay Warm While Studying This Winter
How to Stay Warm While Studying This WinterHow to Stay Warm While Studying This Winter
How to Stay Warm While Studying This Winter
 
The Evolution of The World of Work.
The Evolution of The World of Work.The Evolution of The World of Work.
The Evolution of The World of Work.
 
How to Create the Perfect Study Space
How to Create the Perfect Study SpaceHow to Create the Perfect Study Space
How to Create the Perfect Study Space
 
How To Finance Your Studies - An Oxbridge Academy Guide
How To Finance Your Studies - An Oxbridge Academy GuideHow To Finance Your Studies - An Oxbridge Academy Guide
How To Finance Your Studies - An Oxbridge Academy Guide
 
Ask These 8 Questions to Avoid Falling Victim to a Job Scam
Ask These 8 Questions to Avoid Falling Victim to a Job ScamAsk These 8 Questions to Avoid Falling Victim to a Job Scam
Ask These 8 Questions to Avoid Falling Victim to a Job Scam
 
The A to Z of Starting Your Own Early Childhood Development Centre
The A to Z of Starting Your Own Early Childhood Development CentreThe A to Z of Starting Your Own Early Childhood Development Centre
The A to Z of Starting Your Own Early Childhood Development Centre
 
10 Ways Computers Have Changed the World of Work in the Last 10 Years
10 Ways Computers Have Changed the World of Work in the Last 10 Years10 Ways Computers Have Changed the World of Work in the Last 10 Years
10 Ways Computers Have Changed the World of Work in the Last 10 Years
 
Basic English Language Skills (E-Book)
Basic English Language Skills (E-Book)Basic English Language Skills (E-Book)
Basic English Language Skills (E-Book)
 
Safety Rules in the Workplace & Office
Safety Rules in the Workplace & OfficeSafety Rules in the Workplace & Office
Safety Rules in the Workplace & Office
 
How to Have More Productive Meetings
How to Have More Productive MeetingsHow to Have More Productive Meetings
How to Have More Productive Meetings
 
OHS Incident Checklist
OHS Incident Checklist OHS Incident Checklist
OHS Incident Checklist
 
10 Principles Every OHS Representative Should Know
10 Principles Every OHS Representative Should Know10 Principles Every OHS Representative Should Know
10 Principles Every OHS Representative Should Know
 

Recently uploaded

Bespoke Inspiration Tours and Factfinding Missions in Silicon Valley
Bespoke Inspiration Tours and Factfinding Missions in Silicon ValleyBespoke Inspiration Tours and Factfinding Missions in Silicon Valley
Bespoke Inspiration Tours and Factfinding Missions in Silicon ValleyNiki Skene
 
CERVICAL CANCER presentation for the clinic
CERVICAL CANCER presentation for the clinicCERVICAL CANCER presentation for the clinic
CERVICAL CANCER presentation for the clinicShadreckChipapi1
 
Collaborators for Change: Research on the Relationship between Communications...
Collaborators for Change: Research on the Relationship between Communications...Collaborators for Change: Research on the Relationship between Communications...
Collaborators for Change: Research on the Relationship between Communications...Sarah Jackson
 
NinaIveyIshokir.Resume.CV.February2024.docx
NinaIveyIshokir.Resume.CV.February2024.docxNinaIveyIshokir.Resume.CV.February2024.docx
NinaIveyIshokir.Resume.CV.February2024.docxNinaIshokir
 
_[Session #1+2] GDSC Program Overview & Effective Writing + Speaking Skills +...
_[Session #1+2] GDSC Program Overview & Effective Writing + Speaking Skills +..._[Session #1+2] GDSC Program Overview & Effective Writing + Speaking Skills +...
_[Session #1+2] GDSC Program Overview & Effective Writing + Speaking Skills +...ChitreshGyanani1
 
Masters Degree Parchment, Simon Fraser University
Masters Degree Parchment, Simon Fraser UniversityMasters Degree Parchment, Simon Fraser University
Masters Degree Parchment, Simon Fraser UniversityThomas GIRARD BDes
 
Architecture portfolio by Katarina Misovic
Architecture portfolio by Katarina MisovicArchitecture portfolio by Katarina Misovic
Architecture portfolio by Katarina MisovicKatarina Misovic
 
Masters Degree Acceptance, Royal College of Art
Masters Degree Acceptance, Royal College of ArtMasters Degree Acceptance, Royal College of Art
Masters Degree Acceptance, Royal College of ArtThomas GIRARD BDes
 
_[Session #3 +4] Technical Skills +Interview Preparation.pptx
_[Session #3 +4] Technical Skills +Interview Preparation.pptx_[Session #3 +4] Technical Skills +Interview Preparation.pptx
_[Session #3 +4] Technical Skills +Interview Preparation.pptxChitreshGyanani1
 
Harvard Business Review Jan-Feb 2024.pdf
Harvard Business Review Jan-Feb 2024.pdfHarvard Business Review Jan-Feb 2024.pdf
Harvard Business Review Jan-Feb 2024.pdfNiravAjmera2
 

Recently uploaded (12)

Bespoke Inspiration Tours and Factfinding Missions in Silicon Valley
Bespoke Inspiration Tours and Factfinding Missions in Silicon ValleyBespoke Inspiration Tours and Factfinding Missions in Silicon Valley
Bespoke Inspiration Tours and Factfinding Missions in Silicon Valley
 
CERVICAL CANCER presentation for the clinic
CERVICAL CANCER presentation for the clinicCERVICAL CANCER presentation for the clinic
CERVICAL CANCER presentation for the clinic
 
Collaborators for Change: Research on the Relationship between Communications...
Collaborators for Change: Research on the Relationship between Communications...Collaborators for Change: Research on the Relationship between Communications...
Collaborators for Change: Research on the Relationship between Communications...
 
NinaIveyIshokir.Resume.CV.February2024.docx
NinaIveyIshokir.Resume.CV.February2024.docxNinaIveyIshokir.Resume.CV.February2024.docx
NinaIveyIshokir.Resume.CV.February2024.docx
 
_[Session #1+2] GDSC Program Overview & Effective Writing + Speaking Skills +...
_[Session #1+2] GDSC Program Overview & Effective Writing + Speaking Skills +..._[Session #1+2] GDSC Program Overview & Effective Writing + Speaking Skills +...
_[Session #1+2] GDSC Program Overview & Effective Writing + Speaking Skills +...
 
Masters Degree Parchment, Simon Fraser University
Masters Degree Parchment, Simon Fraser UniversityMasters Degree Parchment, Simon Fraser University
Masters Degree Parchment, Simon Fraser University
 
PNSQC 2024 Heather Wilcox Crafting Your Resume
PNSQC 2024 Heather Wilcox Crafting Your ResumePNSQC 2024 Heather Wilcox Crafting Your Resume
PNSQC 2024 Heather Wilcox Crafting Your Resume
 
Architecture portfolio by Katarina Misovic
Architecture portfolio by Katarina MisovicArchitecture portfolio by Katarina Misovic
Architecture portfolio by Katarina Misovic
 
Ron Wilson Five Tips for landing your dream job using LinkedIn and AI (ChatGPT)
Ron Wilson Five Tips for landing your dream job using LinkedIn and AI (ChatGPT)Ron Wilson Five Tips for landing your dream job using LinkedIn and AI (ChatGPT)
Ron Wilson Five Tips for landing your dream job using LinkedIn and AI (ChatGPT)
 
Masters Degree Acceptance, Royal College of Art
Masters Degree Acceptance, Royal College of ArtMasters Degree Acceptance, Royal College of Art
Masters Degree Acceptance, Royal College of Art
 
_[Session #3 +4] Technical Skills +Interview Preparation.pptx
_[Session #3 +4] Technical Skills +Interview Preparation.pptx_[Session #3 +4] Technical Skills +Interview Preparation.pptx
_[Session #3 +4] Technical Skills +Interview Preparation.pptx
 
Harvard Business Review Jan-Feb 2024.pdf
Harvard Business Review Jan-Feb 2024.pdfHarvard Business Review Jan-Feb 2024.pdf
Harvard Business Review Jan-Feb 2024.pdf
 

Your Guide to a Successful Career in PR

  • 1. Your Guide to a Successful Career in Public Relations
  • 3. “Public relations consists of all forms of planned communication, outwards and inwards, between an organisation and its publics for the purpose of achieving specific objectives concerning mutual understanding.” – Public Relations Management Module 1 (Oxbridge Academy)
  • 4. “Public relations consists of all forms of planned communication, outwards and inwards, between an organisation and its publics for the purpose of achieving specific objectives concerning mutual understanding.” – Public Relations Management Module 1 (Oxbridge Academy)
  • 5. “Everything you do or say is public relations. - Unknown ”
  • 7. There are 3 Important Aspects to Starting a Career in PR:
  • 8. 1. Education 2.Skills and Characteristics 3.Experience There are 3 Important Aspects to Starting a Career in PR:
  • 9. 1. Education To work in PR, you generally need:
  • 10. 1. Education To work in PR, you generally need: • Matric or an equivalent qualification • A qualification in Public Relations
  • 11. 1. Education To work in PR, you generally need: • Matric or an equivalent qualification • A qualification in Public Relations
  • 12. You can study PR from home via distance learning with Oxbridge Academy. Click on the button below to find out more: View the PR Courses at Oxbridge Academy
  • 13. You can study PR from home via distance learning with Oxbridge Academy. Click on the button below to find out more: View the PR Courses at Oxbridge Academy
  • 14. 2. Skills and Characteristics For a successful career in PR, you need the following skills and characteristics:
  • 15. 2. Skills and Characteristics For a successful career in PR, you need the following skills and characteristics: • Communication skills • Interpersonal skills • Problem solving skills • Creativity • Flexibility and adaptability • Time management skills
  • 16. For a successful career in PR, you need the following skills and characteristics: • Communication skills • Interpersonal skills • Problem solving skills • Creativity • Flexibility and adaptability • Time management skills 2. Skills and Characteristics • Computer skills • Research and writing skills • Confidence • A proactive approach • Ability to work in a team • Ability to work under pressure &
  • 18. 3. Experience It’s a well-known dilemma: You need a job to gain experience, but you need experience to get a job.
  • 19. 3. Experience It’s a well-known dilemma: You need a job to gain experience, but you need experience to get a job. Luckily, in the field of PR, there are numerous options for gaining experience, even if you’re still busy working towards your qualifications.
  • 20. 3. Experience Here are some of your options:
  • 21. 3. Experience Here are some of your options: • Join a student association that gives you the opportunity to take responsibility for their communications/PR functions. • Create a personal blog. • Do voluntary work that involves PR, communications, marketing, or writing. • Look for internships. • Look for junior/entry-level positions that don’t require extensive experience.
  • 22. 3. Experience Here are some of your options: • Join a student association that gives you the opportunity to take responsibility for their communications/PR functions. • Create a personal blog. • Do voluntary work that involves PR, communications, marketing, or writing. • Look for internships. • Look for junior/entry-level positions that don’t require extensive experience.
  • 23. The Duties of a PR Officer
  • 24. The duties of a PR Officer vary from one organisation to another.
  • 25. The duties of a PR Officer vary from one organisation to another. If you work for a PR agency, for example, you may have a different role to play than a PR Officer working in-house for a specific organisation.
  • 26. The duties of a PR Officer vary from one organisation to another. If you work for a PR agency, for example, you may have a different role to play than a PR Officer working in-house for a specific organisation.
  • 27. In general, however, PR duties may include:
  • 28. • Developing and implementing PR strategies. • Responding to queries from individuals and organisations. • Analysing media coverage. • Preparing and distributing press releases. • Generating publicity by organising events such as press conferences. • Engaging with customers/clients on social media platforms. • Developing professional relationships with relevant stakeholders. In general, however, PR duties may include:
  • 30. PR is a growing industry, and offers you a diverse range of career opportunities in the public, private, and non-profit sectors.
  • 31. PR is a growing industry, and offers you a diverse range of career opportunities in the public, private, and non-profit sectors. “The public relations industry experienced significant growth during the last decade” - Orinna Weaver, Radius, 2014
  • 32. PR is a growing industry, and offers you a diverse range of career opportunities in the public, private, and non-profit sectors. “The public relations industry experienced significant growth during the last decade” - Orinna Weaver, Radius, 2014
  • 33. Job titles you could look out for include:
  • 34. • Communications Officer • Community Manager • Media and Communications Co-ordinator • PR Account Manager • PR and Social Media Practitioner • PR Consultant • PR Officer • PR Specialist • Press Secretary Job titles you could look out for include:
  • 36. Working in PR means:
  • 37. • Working long and irregular hours. Working in PR means:
  • 38. • Working long and irregular hours. Working in PR means: Including evenings and weekends
  • 39. • Working long and irregular hours. • Working in a fast-changing and flexible field. Working in PR means: Including evenings and weekends
  • 40. • Working long and irregular hours. • Working in a fast-changing and flexible field. Including evenings and weekends You need to be adaptable to change and willing to learn Working in PR means:
  • 41. • Working long and irregular hours. • Working in a fast-changing and flexible field. • Working closely with different types of people. Including evenings and weekends You need to be adaptable to change and willing to learn Working in PR means:
  • 42. • Working long and irregular hours. • Working in a fast-changing and flexible field. • Working closely with different types of people. Including evenings and weekends You need to be comfortable communicating across cultural barriers You need to be adaptable to change and willing to learn Working in PR means:
  • 43. • Working long and irregular hours. • Working in a fast-changing and flexible field. • Working closely with different types of people. • Working under pressure. Including evenings and weekends You need to be comfortable communicating across cultural barriers You need to be adaptable to change and willing to learn Working in PR means:
  • 44. • Working long and irregular hours. • Working in a fast-changing and flexible field. • Working closely with different types of people. • Working under pressure. Including evenings and weekends You need to be comfortable communicating across cultural barriers You need to be adaptable to change and willing to learn You must be able to stay calm and professional in stressful situations Working in PR means:
  • 46. Be willing to keep learning 1
  • 47. Know your audience Be willing to keep learning 2
  • 48. Know your audience Stay up to date with new technology Be willing to keep learning 3
  • 49. Know your audience Stay up to date with new technology Be willing to keep learning 3
  • 50. Know your audience Be willing to keep learning Stay up to date with new technology Refine your writing skills 4
  • 51. Know your audience Be willing to keep learning Stay up to date with new technology Refine your writing skills Decide early whether you would prefer to work in an agency or in-house 5
  • 52. Know your audience Be willing to keep learning Stay up to date with new technology Refine your writing skills Decide early whether you would prefer to work in an agency or in-house 5
  • 53. Know your audience Be willing to keep learning Stay up to date with new technology Refine your writing skills Keep up to date with current affairs Decide early whether you would prefer to work in an agency or in-house 6
  • 54. Know your audience Be willing to keep learning Stay up to date with new technology Refine your writing skills Decide early whether you would prefer to work in an agency or in-house Keep up to date with current affairs Build professional networks 7
  • 55. Know your audience Be willing to keep learning Stay up to date with new technology Refine your writing skills Decide early whether you would prefer to work in an agency or in-house Keep up to date with current affairs Build professional networks 7
  • 56. Know your audience Be willing to keep learning Stay up to date with new technology Refine your writing skills Decide early whether you would prefer to work in an agency or in-house Keep up to date with current affairs Make sure your personal social media profiles are flawless Build professional networks 8
  • 57. Know your audience Be willing to keep learning Stay up to date with new technology Refine your writing skills Decide early whether you would prefer to work in an agency or in-house Keep up to date with current affairs Make sure your personal social media profiles are flawless Build professional networks 8
  • 58. Know your audience Be willing to keep learning Stay up to date with new technology Refine your writing skills Decide early whether you would prefer to work in an agency or in-house Keep up to date with current affairs Build professional networks 9 Make sure your personal social media profiles are flawless Accept that you are going to make mistakes and be willing to learn from them.
  • 59. Make sure your personal social media profiles are flawless Know your audience Be willing to keep learning Stay up to date with new technology Refine your writing skills Decide early whether you would prefer to work in an agency or in-house Keep up to date with current affairs Accept that you are going to make mistakes and be willing to learn from them. Build professional networks 9
  • 60. Ready to Start Your PR Career?
  • 61. Take the first step and study a PR Course with Oxbridge Academy Click here to view the list of PR Courses
  • 62. Take the first step and study a PR Course with Oxbridge Academy Click here to view the list of PR Courses