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Your Guide to a Successful Career in PR

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Carving out a career in Public Relations takes a lot of skill and know-how.

Take a look at this presentation for tips, advice, and excellent information on how to succeed as a PR professional.

Published in: Career

Your Guide to a Successful Career in PR

  1. 1. Your Guide to a Successful Career in Public Relations
  2. 2. What is Public Relations?
  3. 3. “Public relations consists of all forms of planned communication, outwards and inwards, between an organisation and its publics for the purpose of achieving specific objectives concerning mutual understanding.” – Public Relations Management Module 1 (Oxbridge Academy)
  4. 4. “Public relations consists of all forms of planned communication, outwards and inwards, between an organisation and its publics for the purpose of achieving specific objectives concerning mutual understanding.” – Public Relations Management Module 1 (Oxbridge Academy)
  5. 5. “Everything you do or say is public relations. - Unknown ”
  6. 6. Starting a Career in PR
  7. 7. There are 3 Important Aspects to Starting a Career in PR:
  8. 8. 1. Education 2.Skills and Characteristics 3.Experience There are 3 Important Aspects to Starting a Career in PR:
  9. 9. 1. Education To work in PR, you generally need:
  10. 10. 1. Education To work in PR, you generally need: • Matric or an equivalent qualification • A qualification in Public Relations
  11. 11. 1. Education To work in PR, you generally need: • Matric or an equivalent qualification • A qualification in Public Relations
  12. 12. You can study PR from home via distance learning with Oxbridge Academy. Click on the button below to find out more: View the PR Courses at Oxbridge Academy
  13. 13. You can study PR from home via distance learning with Oxbridge Academy. Click on the button below to find out more: View the PR Courses at Oxbridge Academy
  14. 14. 2. Skills and Characteristics For a successful career in PR, you need the following skills and characteristics:
  15. 15. 2. Skills and Characteristics For a successful career in PR, you need the following skills and characteristics: • Communication skills • Interpersonal skills • Problem solving skills • Creativity • Flexibility and adaptability • Time management skills
  16. 16. For a successful career in PR, you need the following skills and characteristics: • Communication skills • Interpersonal skills • Problem solving skills • Creativity • Flexibility and adaptability • Time management skills 2. Skills and Characteristics • Computer skills • Research and writing skills • Confidence • A proactive approach • Ability to work in a team • Ability to work under pressure &
  17. 17. 3. Experience
  18. 18. 3. Experience It’s a well-known dilemma: You need a job to gain experience, but you need experience to get a job.
  19. 19. 3. Experience It’s a well-known dilemma: You need a job to gain experience, but you need experience to get a job. Luckily, in the field of PR, there are numerous options for gaining experience, even if you’re still busy working towards your qualifications.
  20. 20. 3. Experience Here are some of your options:
  21. 21. 3. Experience Here are some of your options: • Join a student association that gives you the opportunity to take responsibility for their communications/PR functions. • Create a personal blog. • Do voluntary work that involves PR, communications, marketing, or writing. • Look for internships. • Look for junior/entry-level positions that don’t require extensive experience.
  22. 22. 3. Experience Here are some of your options: • Join a student association that gives you the opportunity to take responsibility for their communications/PR functions. • Create a personal blog. • Do voluntary work that involves PR, communications, marketing, or writing. • Look for internships. • Look for junior/entry-level positions that don’t require extensive experience.
  23. 23. The Duties of a PR Officer
  24. 24. The duties of a PR Officer vary from one organisation to another.
  25. 25. The duties of a PR Officer vary from one organisation to another. If you work for a PR agency, for example, you may have a different role to play than a PR Officer working in-house for a specific organisation.
  26. 26. The duties of a PR Officer vary from one organisation to another. If you work for a PR agency, for example, you may have a different role to play than a PR Officer working in-house for a specific organisation.
  27. 27. In general, however, PR duties may include:
  28. 28. • Developing and implementing PR strategies. • Responding to queries from individuals and organisations. • Analysing media coverage. • Preparing and distributing press releases. • Generating publicity by organising events such as press conferences. • Engaging with customers/clients on social media platforms. • Developing professional relationships with relevant stakeholders. In general, however, PR duties may include:
  29. 29. Career Opportunities in PR
  30. 30. PR is a growing industry, and offers you a diverse range of career opportunities in the public, private, and non-profit sectors.
  31. 31. PR is a growing industry, and offers you a diverse range of career opportunities in the public, private, and non-profit sectors. “The public relations industry experienced significant growth during the last decade” - Orinna Weaver, Radius, 2014
  32. 32. PR is a growing industry, and offers you a diverse range of career opportunities in the public, private, and non-profit sectors. “The public relations industry experienced significant growth during the last decade” - Orinna Weaver, Radius, 2014
  33. 33. Job titles you could look out for include:
  34. 34. • Communications Officer • Community Manager • Media and Communications Co-ordinator • PR Account Manager • PR and Social Media Practitioner • PR Consultant • PR Officer • PR Specialist • Press Secretary Job titles you could look out for include:
  35. 35. The PR Working Environment
  36. 36. Working in PR means:
  37. 37. • Working long and irregular hours. Working in PR means:
  38. 38. • Working long and irregular hours. Working in PR means: Including evenings and weekends
  39. 39. • Working long and irregular hours. • Working in a fast-changing and flexible field. Working in PR means: Including evenings and weekends
  40. 40. • Working long and irregular hours. • Working in a fast-changing and flexible field. Including evenings and weekends You need to be adaptable to change and willing to learn Working in PR means:
  41. 41. • Working long and irregular hours. • Working in a fast-changing and flexible field. • Working closely with different types of people. Including evenings and weekends You need to be adaptable to change and willing to learn Working in PR means:
  42. 42. • Working long and irregular hours. • Working in a fast-changing and flexible field. • Working closely with different types of people. Including evenings and weekends You need to be comfortable communicating across cultural barriers You need to be adaptable to change and willing to learn Working in PR means:
  43. 43. • Working long and irregular hours. • Working in a fast-changing and flexible field. • Working closely with different types of people. • Working under pressure. Including evenings and weekends You need to be comfortable communicating across cultural barriers You need to be adaptable to change and willing to learn Working in PR means:
  44. 44. • Working long and irregular hours. • Working in a fast-changing and flexible field. • Working closely with different types of people. • Working under pressure. Including evenings and weekends You need to be comfortable communicating across cultural barriers You need to be adaptable to change and willing to learn You must be able to stay calm and professional in stressful situations Working in PR means:
  45. 45. Tips for Success in PR
  46. 46. Be willing to keep learning 1
  47. 47. Know your audience Be willing to keep learning 2
  48. 48. Know your audience Stay up to date with new technology Be willing to keep learning 3
  49. 49. Know your audience Stay up to date with new technology Be willing to keep learning 3
  50. 50. Know your audience Be willing to keep learning Stay up to date with new technology Refine your writing skills 4
  51. 51. Know your audience Be willing to keep learning Stay up to date with new technology Refine your writing skills Decide early whether you would prefer to work in an agency or in-house 5
  52. 52. Know your audience Be willing to keep learning Stay up to date with new technology Refine your writing skills Decide early whether you would prefer to work in an agency or in-house 5
  53. 53. Know your audience Be willing to keep learning Stay up to date with new technology Refine your writing skills Keep up to date with current affairs Decide early whether you would prefer to work in an agency or in-house 6
  54. 54. Know your audience Be willing to keep learning Stay up to date with new technology Refine your writing skills Decide early whether you would prefer to work in an agency or in-house Keep up to date with current affairs Build professional networks 7
  55. 55. Know your audience Be willing to keep learning Stay up to date with new technology Refine your writing skills Decide early whether you would prefer to work in an agency or in-house Keep up to date with current affairs Build professional networks 7
  56. 56. Know your audience Be willing to keep learning Stay up to date with new technology Refine your writing skills Decide early whether you would prefer to work in an agency or in-house Keep up to date with current affairs Make sure your personal social media profiles are flawless Build professional networks 8
  57. 57. Know your audience Be willing to keep learning Stay up to date with new technology Refine your writing skills Decide early whether you would prefer to work in an agency or in-house Keep up to date with current affairs Make sure your personal social media profiles are flawless Build professional networks 8
  58. 58. Know your audience Be willing to keep learning Stay up to date with new technology Refine your writing skills Decide early whether you would prefer to work in an agency or in-house Keep up to date with current affairs Build professional networks 9 Make sure your personal social media profiles are flawless Accept that you are going to make mistakes and be willing to learn from them.
  59. 59. Make sure your personal social media profiles are flawless Know your audience Be willing to keep learning Stay up to date with new technology Refine your writing skills Decide early whether you would prefer to work in an agency or in-house Keep up to date with current affairs Accept that you are going to make mistakes and be willing to learn from them. Build professional networks 9
  60. 60. Ready to Start Your PR Career?
  61. 61. Take the first step and study a PR Course with Oxbridge Academy Click here to view the list of PR Courses
  62. 62. Take the first step and study a PR Course with Oxbridge Academy Click here to view the list of PR Courses

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