The document discusses a website audit for a public mobile company. It provides details on developing a business plan, including listening to feedback, doing research, and taking notes. The website clearly defines the company's message and provides important information to customers. It aims to target different age groups looking for cheaper plans. While the company promotes through social media, it is missing opportunities for paid promotions. A SWOT analysis identifies the company's strengths as hardworking employees, opportunities through its parent company TELUS, weaknesses in not having many followers, and threats if it does not offer deals on new phones.