SlideShare a Scribd company logo
It has been said that the essence of 
marketing is to get people with a need 
to KNOW you, LIKE you, and TRUST 
you. 
Getting their attention so that they can 
come to know you is the first and 
foremost challenge for every business 
owner.
It has been said that the essence of 
marketing is to get people with a need 
to KNOW you, LIKE you, and TRUST 
you. 
Getting their attention so that they can 
come to know you is the first and 
foremost challenge for every business 
owner.
And that is where great content 
comes to the rescue!
Whether your content is composed of 
written words, spoken words, or words 
portrayed through images or video, the 
prize eventually goes to those who 
manage to connect with and create a 
relationship with their ideal customer.
And this happens primarily with 
words.
You run a good company that provides 
a good product or service. You have 
customers who like your company and 
buy your product. 
But are you anything more than merely 
a commodity to them? If they think 
about you at all, is it just about the 
product or service you sell them?
You run a good company that provides 
a good product or service. You have 
customers who like your company and 
buy your product. 
But are you anything more than merely 
a commodity to them? If they think 
about you at all, is it just about the 
product or service you sell them?
Written content that is valuable in the 
eyes of your customers and prospects 
is vital to deepening and broadening 
their relationship with your company.
Words that are targeted, substantial, 
and relevant will help build those 
relationships and add to their 
experience with your firm.
Great content will take your 
company to another level of 
impact and significance in the 
lives of your customers.
“By delivering content that is vital and relevant to 
your target market, you will begin to take on an 
important role in your customers’ lives. This 
applies to your online, print, and in-person 
communications. And this is the same role that 
newspapers, magazines, TV, radio, 
conferences, workshops, and Web sites have 
played in the past.” 
Joe Pulizzi and New Barrett, Get Content, Get Customers
“By delivering content that is vital and relevant to 
your target market, you will begin to take on an 
important role in your customers’ lives. This 
applies to your online, print, and in-person 
communications. And this is the same role that 
newspapers, magazines, TV, radio, 
conferences, workshops, and Web sites have 
played in the past.” 
Joe Pulizzi and New Barrett, Get Content, Get Customers
Written content can inform your 
prospect or customer on what 
action you want them to take 
next…
The greatest form of words at work in your 
business is in content that provides your 
constituents with value. 
Not the typical “sales-ey” stuff that’s been 
produced since the beginning of 
commerce, but content that informs, 
educates, inspires, and even entertains 
your customers.
The greatest form of words at work in your 
business is in content that provides your 
constituents with value. 
Not the typical “sales-ey” stuff that’s been 
produced since the beginning of 
commerce, but content that informs, 
educates, inspires, and even entertains 
your customers.
Content Marketing and Why Your Words Matter
Content Marketing and Why Your Words Matter

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Content Marketing and Why Your Words Matter

  • 1.
  • 2.
  • 3. It has been said that the essence of marketing is to get people with a need to KNOW you, LIKE you, and TRUST you. Getting their attention so that they can come to know you is the first and foremost challenge for every business owner.
  • 4. It has been said that the essence of marketing is to get people with a need to KNOW you, LIKE you, and TRUST you. Getting their attention so that they can come to know you is the first and foremost challenge for every business owner.
  • 5. And that is where great content comes to the rescue!
  • 6. Whether your content is composed of written words, spoken words, or words portrayed through images or video, the prize eventually goes to those who manage to connect with and create a relationship with their ideal customer.
  • 7. And this happens primarily with words.
  • 8.
  • 9. You run a good company that provides a good product or service. You have customers who like your company and buy your product. But are you anything more than merely a commodity to them? If they think about you at all, is it just about the product or service you sell them?
  • 10. You run a good company that provides a good product or service. You have customers who like your company and buy your product. But are you anything more than merely a commodity to them? If they think about you at all, is it just about the product or service you sell them?
  • 11. Written content that is valuable in the eyes of your customers and prospects is vital to deepening and broadening their relationship with your company.
  • 12. Words that are targeted, substantial, and relevant will help build those relationships and add to their experience with your firm.
  • 13. Great content will take your company to another level of impact and significance in the lives of your customers.
  • 14. “By delivering content that is vital and relevant to your target market, you will begin to take on an important role in your customers’ lives. This applies to your online, print, and in-person communications. And this is the same role that newspapers, magazines, TV, radio, conferences, workshops, and Web sites have played in the past.” Joe Pulizzi and New Barrett, Get Content, Get Customers
  • 15. “By delivering content that is vital and relevant to your target market, you will begin to take on an important role in your customers’ lives. This applies to your online, print, and in-person communications. And this is the same role that newspapers, magazines, TV, radio, conferences, workshops, and Web sites have played in the past.” Joe Pulizzi and New Barrett, Get Content, Get Customers
  • 16.
  • 17. Written content can inform your prospect or customer on what action you want them to take next…
  • 18.
  • 19. The greatest form of words at work in your business is in content that provides your constituents with value. Not the typical “sales-ey” stuff that’s been produced since the beginning of commerce, but content that informs, educates, inspires, and even entertains your customers.
  • 20. The greatest form of words at work in your business is in content that provides your constituents with value. Not the typical “sales-ey” stuff that’s been produced since the beginning of commerce, but content that informs, educates, inspires, and even entertains your customers.