Content marketing and inbound marketing depend on great content - especially written content. From solo professionals to enterprise level businesses, every company needs great content. Your words matter. Choose them wisely.
These are the visuals from a presentation I delivered to a group of owners of UK independent financial advice (IFA) practices on 19 November. You'll see that the issue I was invited to address was 'How to build an Independent Financial Advice (IFA) brand' but, soon, the question shifts to 'How to build a brand these days'.
The document discusses how professional service firms can learn from big brands by better understanding the client journey. It emphasizes that firms should view the client relationship as a holistic journey from the initial branding and expectations through delivery and retention. Firms often fail to meet branding expectations at early contact points, negatively impacting the relationship. The document advocates learning from how top brands meticulously ensure expectations are met or exceeded at every touchpoint to build trust and loyalty over the long term.
This document provides 31 reasons for small businesses to use email marketing as told by small business owners themselves. The business owners represent a variety of industries and describe how email marketing has helped them establish credibility, grow their audience, reach new clients, boost sales, increase donations, learn what content works best, and more. Overall, the business owners find that email marketing provides an effective way to communicate with and market to their customers.
This document provides tips for small businesses to continue thriving in their local communities. It recommends constantly getting feedback from customers and ensuring their information is listed accurately online. Business owners should focus on perfecting one product or service before expanding, keep current customers happy by following up with them, and be open to advice and changes from customers. The document also suggests sharing business stories on social media to generate traffic and develop authentic relationships within the local community.
If you are selling a service you are selling the invisible. How do you sell that? You are selling a promise of something. As the customer, we are often nervous because before we visit a new doctor, architect or use a new accountant. You are unsure if what they are going to deliver what they appear to promise. We often doesn’t know the cost before we talk with you. There is a lot of unknowns and for us, the potential customers. Even if you sell a product that has features and benefits you usually have a service component and customer experience opportunity. There are no guarantees. However we try and reduce these risks by understanding how much we can trust the service provider and what they deliver.
Service is around building relationships. It is a why of thinking like a customer to ensure you can build a great connection and meet your customers needs.
The document discusses marketing strategies for auto detailing businesses during difficult economic times. It provides 10 ideas that are low-cost or no-cost, including upselling services to customers, creating loyalty and referral programs, using email newsletters and social media to expand reach, and networking through local organizations. The panelists encourage businesses to take action on at least one of the ideas discussed to help boost sales and marketing.
5 Keys to an Amazing Value PropositionCarl Hartman
Every have someone tell you that you need a value proposition or unique selling proposition, but no definition as to how to do that. This slideshare does, with good detail.
This slideshare and the free workbook that is available will help you create the basis for your marketing strategy.
These are the visuals from a presentation I delivered to a group of owners of UK independent financial advice (IFA) practices on 19 November. You'll see that the issue I was invited to address was 'How to build an Independent Financial Advice (IFA) brand' but, soon, the question shifts to 'How to build a brand these days'.
The document discusses how professional service firms can learn from big brands by better understanding the client journey. It emphasizes that firms should view the client relationship as a holistic journey from the initial branding and expectations through delivery and retention. Firms often fail to meet branding expectations at early contact points, negatively impacting the relationship. The document advocates learning from how top brands meticulously ensure expectations are met or exceeded at every touchpoint to build trust and loyalty over the long term.
This document provides 31 reasons for small businesses to use email marketing as told by small business owners themselves. The business owners represent a variety of industries and describe how email marketing has helped them establish credibility, grow their audience, reach new clients, boost sales, increase donations, learn what content works best, and more. Overall, the business owners find that email marketing provides an effective way to communicate with and market to their customers.
This document provides tips for small businesses to continue thriving in their local communities. It recommends constantly getting feedback from customers and ensuring their information is listed accurately online. Business owners should focus on perfecting one product or service before expanding, keep current customers happy by following up with them, and be open to advice and changes from customers. The document also suggests sharing business stories on social media to generate traffic and develop authentic relationships within the local community.
If you are selling a service you are selling the invisible. How do you sell that? You are selling a promise of something. As the customer, we are often nervous because before we visit a new doctor, architect or use a new accountant. You are unsure if what they are going to deliver what they appear to promise. We often doesn’t know the cost before we talk with you. There is a lot of unknowns and for us, the potential customers. Even if you sell a product that has features and benefits you usually have a service component and customer experience opportunity. There are no guarantees. However we try and reduce these risks by understanding how much we can trust the service provider and what they deliver.
Service is around building relationships. It is a why of thinking like a customer to ensure you can build a great connection and meet your customers needs.
The document discusses marketing strategies for auto detailing businesses during difficult economic times. It provides 10 ideas that are low-cost or no-cost, including upselling services to customers, creating loyalty and referral programs, using email newsletters and social media to expand reach, and networking through local organizations. The panelists encourage businesses to take action on at least one of the ideas discussed to help boost sales and marketing.
5 Keys to an Amazing Value PropositionCarl Hartman
Every have someone tell you that you need a value proposition or unique selling proposition, but no definition as to how to do that. This slideshare does, with good detail.
This slideshare and the free workbook that is available will help you create the basis for your marketing strategy.
Top executives know that understanding customers is essential for business success. The CEO discusses how face-to-face interactions are critical for gaining customer insights. Visiting customers in their work environment provides first-hand observations of how they use products and interact with others. Asking questions and listening to customers' feedback helps strengthen relationships and identify opportunities. It is important to understand customers' reasons for initially buying products as well as switching to other suppliers. Quantifying what matters most to customers allows businesses to better meet their needs.
Brand Message Clarity is proud to serve B2B clients who need help with branding in a way that really gets the message across. Here are their stories.
Have a successful and inspired day! Daisy McCarty
Specialties ★ Brand Message Development ★ B2B Marketing ★ B2B Copywriting ★ SaaS Marketing ★ Software Sales ★ B2B Software ★ Start-up Consulting ★ Startup Marketing ★ Branding & Identity ★ Messaging ★ B2B Consulting ★ Enterprise Software ★ B2B Sales ★ Brand Awareness ★ Rebranding
I would define ‘Customer Experience’as:
‘How customers or prospective customers perceive their interactions with your organisation’
Customer experience encompasses every aspect of an organisation’s offering - the quality of customer care, of course, but also advertising, packaging, product and service features, ease of use, and reliability.
How can you drive a consistently good and improving Customer Experience for your customers or prospects?
In this A to Z I’ll give you some of the answers and some tips from Oak Consult
Your Guide To Becoming The Most Talked About BrandStreamPage
This document provides a guide for businesses to become the most talked about brand through building trust and generating positive word-of-mouth. It discusses how trust is the number one reason businesses choose BBB accreditation and the top way customers learn about businesses. The guide recommends that businesses give people something to talk about by exceeding expectations, being more friendly and compassionate, making emotional connections with customers, and becoming an industry expert. It also discusses harnessing the power of social media, consumer reviews, and how BBB accreditation can be the final stamp of approval to boost a business's reputation.
Having a good reputation provides several advantages for a business or organization. It acts as an effective marketing and promotion tool as satisfied customers will remember a business that provides good service and share their positive experiences. A good reputation also establishes credibility and trust with customers, building loyalty. It allows a business to attract new customers and partners more easily and creates opportunities for growth. Once established, a strong reputation can continue benefiting a business for a long time by retaining customers.
Being heard on WhatsApp, twitter and SMS is more technical than it is linguistic. You only have a few words to sell your product, here is how to get it right.
This document provides information about business consulting services offered by Start-Up with Nicole. It includes an onboarding packet for prospective clients with explanations of Nicole's background and experience in business consulting, examples of common client questions, and an overview of the types of services provided, such as marketing and sales strategy, startup and small business consulting, and corporate innovation training. The goal is to help clients start, grow and succeed with their businesses.
This document discusses how to increase positive reputation through consistent branding and quality customer service. It recommends portraying your company as one focused on quality by incorporating terms like "quality" into your corporate identity, logo, and marketing materials. Treating customers with respect and following through on promises helps build loyal customers. Maintaining a consistent identity across all business materials over time helps customers recognize and positively associate with your brand. Constantly working to improve your company's image in the market prevents reputation from declining.
This public relations agency called DAEBAK Public Relation specializes in beauty, home, and lifestyle brands. It develops branding strategies, press plans, key messaging, and trains spokespeople for its clients. It also identifies media contacts and builds relationships with them. Additionally, it plans media events and provides desk-side appointments with editors. The agency generates revenue through project fees, payment-by-results, and subscriptions to its content like case studies. It targets the beauty, home, and lifestyle markets. Its website focuses on current clients, clean design with social feeds, case studies, and showing business results beyond just press hits.
Penser Digital is a marketing company that focuses on telling stories rather than just promoting products. They aim to satisfy customers by providing eccentric and creative ideas. The company believes in having no fear and focusing on innovation. They strive to exceed customer expectations and always satisfy customer needs. Their team includes marketing and sales managers from various locations in India who are passionate, optimistic and dedicated. They partner with clients committed to their own customers and take chances on bold ideas.
In 2013, we have learned that implementing a strategic focus on the customer will help retention, improve brand reputation and increase profits by lowering the customer acquisition cost. This year we have a whole new set of trends that can help you listen and personalize every interaction, giving the customer a better experience.
We comprehend your requirements and then market it. it is our endeavour to assist you in extending your access to your target customers, thereby aiding you in realising your business goals.
We work to help you present your ideas better.
In ways that will Touch Move and Inspire audiences.
In ways that will ensure that the people remember you,
and take desired action.
We are a set of new school marketers,
with a collective experience of over 50 years.
We come from diverse backgrounds: advertising,
marketing, research, graphic design, strategic thinking
technology deployment and general management.
Our interests lie in working on projects which challenge the traditional market landscape and allow us to take a paths which are unexplored.
How to create an employer brand that resonatesEdwin Soares
This document provides guidance on developing an effective employer brand. It discusses how companies can connect with customers and employees through their brand, and the importance of aligning employer brand values with the overall company brand. It offers tips for embedding values into hiring, training, communication, and benefits. Regular feedback from employees and customers helps ensure the employer brand is achieving its goals of attracting and retaining the right people. Employees are identified as the best brand advocates when they feel engaged and believe in the employer value proposition.
This document discusses the importance of building a strong brand and outlines the key components involved. It defines a brand as encapsulating all that a company is and defining its place in the world. An effective brand has a foundation, visuals, voice and promise that together create meaningful and lasting relationships with consumers. The document recommends starting with developing a strong brand foundation by identifying the brand persona, values, benefits and promise to guide all branding strategies and ensure consistent delivery on the brand message.
Bob Mangat's "The Insider" Newsletter Issue # 1Bob Mangat
http://www.bobmangat.com Welcome to the first edition of “the Insider” where we publish valuable “how to” strategies, cutting edge marketing ideas, swipe files, interviews, case studies and more EVERY Month. This is not your typical newsletter that sits on your desk collecting dust or WORSE get’s thrown in the trash can as soon as you get it. This is one you will save and revert back to as a valuable resource to be used in your business EVERY DAY!! sign up to get access at http://www.bobmangat.com/insider
5 TIPS FOR EFFECTIVE BUSINESS DEVELOPMENT in 2018Prakriti Sinha
Business development can be one of the fastest ways to grow your business. It can also be one of the most time intensive. It typically requires focus, planning, stamina, and doggedness. Doing it right may pay big dividends; doing it wrong can be demoralizing.
The advantages of good reputation in a companyLeo Vidal
A company's reputation is extremely important as it can impact how others perceive the business positively or negatively. However, many companies have little control over what is said about them online. It is important for businesses to actively manage their corporate reputation by controlling as many of the top search engine results positions as possible and ensuring positive information is found. Reputation management companies can help businesses regain control over their online reputation and publicity to benefit the company.
Slides used for Communication Styles 90-minute conference session presented by Sue Johnston, of It's Understood Communication, at Agile + Beyond 2014, Dearborn, MI, February 22, 2014. For more information, please visit http://itsunderstood.com
Bill Cates has worked in the building services industry for almost 20 years as a senior manager at Kimberly-Clark Professional. He manages a team of five national account managers and works to drive innovation through understanding customer needs and creating new product solutions. Cates is excited about how the industry is becoming more consultative and believes that understanding customers, strong relationships, clear communication, and employee recognition are key to success.
This document provides a summary of a digital marketing guidebook for small business owners. It outlines 10 chapters that cover topics like customer identification, sales funneling, email marketing, social media marketing, digital tools, Google advertising, paid vs organic traffic, analytics, and the future of digital marketing.
The introduction discusses how the internet has created opportunities for businesses and that the guide will demystify digital marketing for entrepreneurs. Chapter 1 focuses on identifying the ideal customer through creating a detailed customer avatar profile. This involves researching demographics, behaviors, goals and pain points of the target audience. Understanding the customer is key to success. Chapter 2 explains how to guide customers through the purchase funnel based on the stages of the buying process - from
Rivosecchi andrea solid tips on lead generation that anyone can easily unders...RIVOSECCHIANDREA
RIVOSECCHI ANDREA truffa Skilled tips provider. Finding new lead generation methods is a task that every business owner must tackle. Discovering innovative methods of finding new sources of customers and clients is not always intuitive, however, and does require a bit of education. The tips presented in the following paragraphs are meant to assist with exactly that.
Top executives know that understanding customers is essential for business success. The CEO discusses how face-to-face interactions are critical for gaining customer insights. Visiting customers in their work environment provides first-hand observations of how they use products and interact with others. Asking questions and listening to customers' feedback helps strengthen relationships and identify opportunities. It is important to understand customers' reasons for initially buying products as well as switching to other suppliers. Quantifying what matters most to customers allows businesses to better meet their needs.
Brand Message Clarity is proud to serve B2B clients who need help with branding in a way that really gets the message across. Here are their stories.
Have a successful and inspired day! Daisy McCarty
Specialties ★ Brand Message Development ★ B2B Marketing ★ B2B Copywriting ★ SaaS Marketing ★ Software Sales ★ B2B Software ★ Start-up Consulting ★ Startup Marketing ★ Branding & Identity ★ Messaging ★ B2B Consulting ★ Enterprise Software ★ B2B Sales ★ Brand Awareness ★ Rebranding
I would define ‘Customer Experience’as:
‘How customers or prospective customers perceive their interactions with your organisation’
Customer experience encompasses every aspect of an organisation’s offering - the quality of customer care, of course, but also advertising, packaging, product and service features, ease of use, and reliability.
How can you drive a consistently good and improving Customer Experience for your customers or prospects?
In this A to Z I’ll give you some of the answers and some tips from Oak Consult
Your Guide To Becoming The Most Talked About BrandStreamPage
This document provides a guide for businesses to become the most talked about brand through building trust and generating positive word-of-mouth. It discusses how trust is the number one reason businesses choose BBB accreditation and the top way customers learn about businesses. The guide recommends that businesses give people something to talk about by exceeding expectations, being more friendly and compassionate, making emotional connections with customers, and becoming an industry expert. It also discusses harnessing the power of social media, consumer reviews, and how BBB accreditation can be the final stamp of approval to boost a business's reputation.
Having a good reputation provides several advantages for a business or organization. It acts as an effective marketing and promotion tool as satisfied customers will remember a business that provides good service and share their positive experiences. A good reputation also establishes credibility and trust with customers, building loyalty. It allows a business to attract new customers and partners more easily and creates opportunities for growth. Once established, a strong reputation can continue benefiting a business for a long time by retaining customers.
Being heard on WhatsApp, twitter and SMS is more technical than it is linguistic. You only have a few words to sell your product, here is how to get it right.
This document provides information about business consulting services offered by Start-Up with Nicole. It includes an onboarding packet for prospective clients with explanations of Nicole's background and experience in business consulting, examples of common client questions, and an overview of the types of services provided, such as marketing and sales strategy, startup and small business consulting, and corporate innovation training. The goal is to help clients start, grow and succeed with their businesses.
This document discusses how to increase positive reputation through consistent branding and quality customer service. It recommends portraying your company as one focused on quality by incorporating terms like "quality" into your corporate identity, logo, and marketing materials. Treating customers with respect and following through on promises helps build loyal customers. Maintaining a consistent identity across all business materials over time helps customers recognize and positively associate with your brand. Constantly working to improve your company's image in the market prevents reputation from declining.
This public relations agency called DAEBAK Public Relation specializes in beauty, home, and lifestyle brands. It develops branding strategies, press plans, key messaging, and trains spokespeople for its clients. It also identifies media contacts and builds relationships with them. Additionally, it plans media events and provides desk-side appointments with editors. The agency generates revenue through project fees, payment-by-results, and subscriptions to its content like case studies. It targets the beauty, home, and lifestyle markets. Its website focuses on current clients, clean design with social feeds, case studies, and showing business results beyond just press hits.
Penser Digital is a marketing company that focuses on telling stories rather than just promoting products. They aim to satisfy customers by providing eccentric and creative ideas. The company believes in having no fear and focusing on innovation. They strive to exceed customer expectations and always satisfy customer needs. Their team includes marketing and sales managers from various locations in India who are passionate, optimistic and dedicated. They partner with clients committed to their own customers and take chances on bold ideas.
In 2013, we have learned that implementing a strategic focus on the customer will help retention, improve brand reputation and increase profits by lowering the customer acquisition cost. This year we have a whole new set of trends that can help you listen and personalize every interaction, giving the customer a better experience.
We comprehend your requirements and then market it. it is our endeavour to assist you in extending your access to your target customers, thereby aiding you in realising your business goals.
We work to help you present your ideas better.
In ways that will Touch Move and Inspire audiences.
In ways that will ensure that the people remember you,
and take desired action.
We are a set of new school marketers,
with a collective experience of over 50 years.
We come from diverse backgrounds: advertising,
marketing, research, graphic design, strategic thinking
technology deployment and general management.
Our interests lie in working on projects which challenge the traditional market landscape and allow us to take a paths which are unexplored.
How to create an employer brand that resonatesEdwin Soares
This document provides guidance on developing an effective employer brand. It discusses how companies can connect with customers and employees through their brand, and the importance of aligning employer brand values with the overall company brand. It offers tips for embedding values into hiring, training, communication, and benefits. Regular feedback from employees and customers helps ensure the employer brand is achieving its goals of attracting and retaining the right people. Employees are identified as the best brand advocates when they feel engaged and believe in the employer value proposition.
This document discusses the importance of building a strong brand and outlines the key components involved. It defines a brand as encapsulating all that a company is and defining its place in the world. An effective brand has a foundation, visuals, voice and promise that together create meaningful and lasting relationships with consumers. The document recommends starting with developing a strong brand foundation by identifying the brand persona, values, benefits and promise to guide all branding strategies and ensure consistent delivery on the brand message.
Bob Mangat's "The Insider" Newsletter Issue # 1Bob Mangat
http://www.bobmangat.com Welcome to the first edition of “the Insider” where we publish valuable “how to” strategies, cutting edge marketing ideas, swipe files, interviews, case studies and more EVERY Month. This is not your typical newsletter that sits on your desk collecting dust or WORSE get’s thrown in the trash can as soon as you get it. This is one you will save and revert back to as a valuable resource to be used in your business EVERY DAY!! sign up to get access at http://www.bobmangat.com/insider
5 TIPS FOR EFFECTIVE BUSINESS DEVELOPMENT in 2018Prakriti Sinha
Business development can be one of the fastest ways to grow your business. It can also be one of the most time intensive. It typically requires focus, planning, stamina, and doggedness. Doing it right may pay big dividends; doing it wrong can be demoralizing.
The advantages of good reputation in a companyLeo Vidal
A company's reputation is extremely important as it can impact how others perceive the business positively or negatively. However, many companies have little control over what is said about them online. It is important for businesses to actively manage their corporate reputation by controlling as many of the top search engine results positions as possible and ensuring positive information is found. Reputation management companies can help businesses regain control over their online reputation and publicity to benefit the company.
Slides used for Communication Styles 90-minute conference session presented by Sue Johnston, of It's Understood Communication, at Agile + Beyond 2014, Dearborn, MI, February 22, 2014. For more information, please visit http://itsunderstood.com
Bill Cates has worked in the building services industry for almost 20 years as a senior manager at Kimberly-Clark Professional. He manages a team of five national account managers and works to drive innovation through understanding customer needs and creating new product solutions. Cates is excited about how the industry is becoming more consultative and believes that understanding customers, strong relationships, clear communication, and employee recognition are key to success.
This document provides a summary of a digital marketing guidebook for small business owners. It outlines 10 chapters that cover topics like customer identification, sales funneling, email marketing, social media marketing, digital tools, Google advertising, paid vs organic traffic, analytics, and the future of digital marketing.
The introduction discusses how the internet has created opportunities for businesses and that the guide will demystify digital marketing for entrepreneurs. Chapter 1 focuses on identifying the ideal customer through creating a detailed customer avatar profile. This involves researching demographics, behaviors, goals and pain points of the target audience. Understanding the customer is key to success. Chapter 2 explains how to guide customers through the purchase funnel based on the stages of the buying process - from
Rivosecchi andrea solid tips on lead generation that anyone can easily unders...RIVOSECCHIANDREA
RIVOSECCHI ANDREA truffa Skilled tips provider. Finding new lead generation methods is a task that every business owner must tackle. Discovering innovative methods of finding new sources of customers and clients is not always intuitive, however, and does require a bit of education. The tips presented in the following paragraphs are meant to assist with exactly that.
The Insiders Guide to Employer Branding - 27 Best Practice InsightsKelly Services
Many of the old tools and strategies for building an authentic, globally relevant employer brand have been discarded, and new ones are taking over. Both the challenges and opportunities have grown almost in tandem, and it’s all happening at break-neck speed.
One thing is clear: employer branding has changed, dramatically.
Our Global Best Practice Xchange (BPX) Roundtable on the subject confirmed it. It was 90 minutes of rigorous discussion with eight seasoned professionals leading the way in employer branding innovation for their organizations. They shared their successes, mistakes and thoughts on their plans for the future.
So, if you are wondering if there’s a better, clearer way to lead your organization and practice through this change, this guide is for you.
The document discusses the importance of building relationships for business success. It provides examples of entrepreneurs like James Furnner and Marcus Lemonis who prioritize relationships with customers, vendors, employees and other businesses. Furnner maintains a contact database and daily routines to nurture relationships. The document argues that establishing trust and providing good customer service through quality relationships can lead to loyalty, referrals and business growth. It invites the reader to learn more about implementing relationship-focused business strategies.
32 Marketing Tips That Never Go Out of StyleRich Brooks
Tired of chasing the next “big thing” in marketing? Maybe it’s time to get back to basics.
It’s that time of year again. All the prognosticators are telling us what’s coming next. All the “10 Marketing Trends for 2015″ posts. All the advice to make you nervous that you’re falling behind.
But the truth is, the more things change, the more they stay the same.
So, in the spirit of uncovering timeless strategies, we asked 32 of our all-time favorite marketers to share with us their best tips that never go out of style.
OK, we included ourselves, but that’s just because we wanted to rub shoulders with these luminaries.
Is your “evergreen” marketing tip in this list? If not, make sure you share it in the comments below.
Your Story: The Bedrock of Customer Experience.James O'Gara
Your company’s message is the thread that connects the
customer experience. It’s the one thing that can truly make
a difference in what your customers think about your
company. From your website, to content marketing, to
sales conversations and customer service phone calls, your
corporate story is everywhere. It directly impacts customer
perception and their overall experience — so when, where
and how well you deliver your corporate message throughout
the customer experience matters. Learn more ...
Presentation on marketing, social media and branding that Kate Austin-Avon delivered to the MicroEnterprise Assistance Program at SUNY Adirondack on Tuesday, March 28, 2017.
The document provides advice for building a marketing plan and discusses key considerations such as understanding the difference between sales and marketing, knowing what you are really selling, understanding your brand, having a clear story, focusing on customers, determining if social media is appropriate, maintaining consistency, being ready to evolve strategies, spreading your own message through community involvement, and how to hire an agency. The overall message is the importance of thorough discovery and understanding your business, customers, and brand before developing a marketing plan and strategy.
The Naked Truth: An Unadulterated Look At The Client / Agency Relationship & ...Tim Leake
The slides from RPA's forum presentation at the 2014 Cannes Lions Festival of Creativity.
Share your own naked truth, and learn more at: http://www.GetNakedAtCannes.com
Watch the teaser video at: https://www.youtube.com/watch?v=mLC0Kyq01Hk
Download the infographic here: http://www.getnakedatcannes.com/Content/Press/cannes-infographic-final.pdf
The Naked Truth: An Unadulterated Look At The Client / Agency Relationship & ...WeCreate
Tim Leake discusses issues affecting trust between agencies and clients based on a survey. Some of the key findings include that while 98% of agencies and clients agree trust leads to great advertising, they don't have as much of it. There is a lack of transparency and many agencies seem more interested in selling their work than solving clients' problems. The document outlines a four point plan for agencies to increase trust by focusing on communication, defining creativity, distinguishing risky from different ideas, and practicing business as much as advertising. Improving relationships requires ongoing work but will lead to better outcomes.
Tim Leake discusses issues affecting trust between agencies and clients based on a survey. Some of the key findings include that while 98% of agencies and clients agree trust leads to great advertising, they don't have as much of it. Clients often don't feel agencies truly understand their business or can drive sales. Agencies are seen as more interested in selling their work than solving clients' problems. Leake proposes a four point plan for agencies to focus more on communication, define creativity, help clients distinguish risky from different ideas, and practice business as much as advertising to increase trust.
How to Build Marketing Presentations for Webinarstodd.lewis
Marketing webinars can build awareness of your company, help advance prospects along the sales cycle and establish you as a thought leader in your field. Or they can frustrate and annoy your audience so that they never want to hear from you again!
Join Ken Molay, president of Webinar Success and a former director of product marketing, as he presents practical guidelines for creating webinar presentations that engage your audience and create sales interest.
In this one-hour, interactive webinar you'll:
* Find out how to hook an audience quickly and make them want to pay attention.
* Learn the commonly used presentation technique that actually works against you in a webinar.
* Get examples of proper structure and flow for a marketing webinar.
* Hear much more practical advice on building engaging webinar presos.
How to raise the profile of your businessKay Franklin
This document provides tips for raising the profile of a business through effective communication and marketing. It discusses communicating what the business offers to prospects in a clear and concise way. Various methods are suggested such as writing press releases, articles, videos, and using social media and forums to build relationships with potential customers. The tips emphasize keeping messages simple, engaging audiences fully, relating benefits to customer needs and problems, and always focusing on the customer rather than just the product or service. Creative storytelling is also recommended to effectively communicate the business's message and relate to target audiences.
The document discusses the relationship between marketing and public relations in building a brand. It argues that the old marketing model of interrupting customers with ads is broken, as people are overwhelmed by thousands of ads. Instead, marketing should tell a meaningful story through remarkable content that customers want to engage with and share with others through word-of-mouth. Building a strong brand requires quality products, differentiation from competitors, and consistency in messaging, visual identity, and customer experience.
Basics of Social Media for Business, a continuing education class and the first step in the Social Media Certificate at Southeastern Community College's Center for Business.
Small businesses can market themselves to appear larger through professional branding materials like logos and business cards. This helps convey credibility, stability, and reputation to attract clients and funding. While size matters less than ability, small businesses should position themselves as market leaders through confident branding and pricing to compete effectively.
Original article from the Flevy business blog can be found here:
http://flevy.com/blog/selling-the-solution-not-the-product/
Selling can be sleazy when it’s manipulative. “Let me convince you to do something, so I’ll get what I want.”
If you want to grow your business, and feel good about yourself at the same time, it’s necessary to change the way you think about “selling.”
Everyone buys things. If you provide a product or service that has real value and helps people solve real problems, there is someone who will want to buy it. That someone is struggling with the problem you’re prepared to solve. They wouldn’t want a solution if solving the problem wasn’t important to them. So if you can help them solve their problem and do a good job of it, you have become their new best friend. They not only will want to buy what you have to sell, they will want to buy from you again and again because now they have begun to trust that you are someone who can help them solve their problems.
When you are able to shift your thinking from “I’m selling something” to “I’m serving someone by helping them solve a problem that they care about,” you’ll find yourself feeling great when that someone buys your stuff.
I have developed 5 ways to make that shift.
Step #1 – Be Clear on the Value You Offer
It all begins with you understanding; what are the problems you are uniquely qualified to help your clients or customers solve?
But you can’t stop there. What problems does your product or service address? What resources do you bring to help your customer/client solve those problems? Why should people believe that your proposed solution really works?
Make a list of the problems and then list how your product or service solves each problem. Make a list of the resources your customer or client will have at their disposal when they purchase your product or service. Then gather testimonials, endorsements, case studies and anything else that will demonstrate your solution really works.
Branding overview along with general information about inbound marketing and social media and SEO tips. This goes alongside a presentation by Advokate at SUNY Adirondack on Monday, March 21, 2016. Contact Advokate, LLC, with any questions, or to schedule a marketing consultation! www.advokate.net
Similar to Content Marketing and Why Your Words Matter (20)
Explore the key differences between silicone sponge rubber and foam rubber in this comprehensive presentation. Learn about their unique properties, manufacturing processes, and applications across various industries. Discover how each material performs in terms of temperature resistance, chemical resistance, and cost-effectiveness. Gain insights from real-world case studies and make informed decisions for your projects.
Complete Self-write Restaurant Business Plan Guide for Entrepreneurs
Content Marketing and Why Your Words Matter
1.
2.
3. It has been said that the essence of
marketing is to get people with a need
to KNOW you, LIKE you, and TRUST
you.
Getting their attention so that they can
come to know you is the first and
foremost challenge for every business
owner.
4. It has been said that the essence of
marketing is to get people with a need
to KNOW you, LIKE you, and TRUST
you.
Getting their attention so that they can
come to know you is the first and
foremost challenge for every business
owner.
5. And that is where great content
comes to the rescue!
6. Whether your content is composed of
written words, spoken words, or words
portrayed through images or video, the
prize eventually goes to those who
manage to connect with and create a
relationship with their ideal customer.
9. You run a good company that provides
a good product or service. You have
customers who like your company and
buy your product.
But are you anything more than merely
a commodity to them? If they think
about you at all, is it just about the
product or service you sell them?
10. You run a good company that provides
a good product or service. You have
customers who like your company and
buy your product.
But are you anything more than merely
a commodity to them? If they think
about you at all, is it just about the
product or service you sell them?
11. Written content that is valuable in the
eyes of your customers and prospects
is vital to deepening and broadening
their relationship with your company.
12. Words that are targeted, substantial,
and relevant will help build those
relationships and add to their
experience with your firm.
13. Great content will take your
company to another level of
impact and significance in the
lives of your customers.
14. “By delivering content that is vital and relevant to
your target market, you will begin to take on an
important role in your customers’ lives. This
applies to your online, print, and in-person
communications. And this is the same role that
newspapers, magazines, TV, radio,
conferences, workshops, and Web sites have
played in the past.”
Joe Pulizzi and New Barrett, Get Content, Get Customers
15. “By delivering content that is vital and relevant to
your target market, you will begin to take on an
important role in your customers’ lives. This
applies to your online, print, and in-person
communications. And this is the same role that
newspapers, magazines, TV, radio,
conferences, workshops, and Web sites have
played in the past.”
Joe Pulizzi and New Barrett, Get Content, Get Customers
16.
17. Written content can inform your
prospect or customer on what
action you want them to take
next…
18.
19. The greatest form of words at work in your
business is in content that provides your
constituents with value.
Not the typical “sales-ey” stuff that’s been
produced since the beginning of
commerce, but content that informs,
educates, inspires, and even entertains
your customers.
20. The greatest form of words at work in your
business is in content that provides your
constituents with value.
Not the typical “sales-ey” stuff that’s been
produced since the beginning of
commerce, but content that informs,
educates, inspires, and even entertains
your customers.