Apresentação realizada para participação no 4o Prêmio de Excelência em Gestão do Conhecimento e Capital Intelectual

1. PUBLIC MANAGEMENT AND ST&I GOVERNANCE
BASED ON INTELLECTUAL CAPITAL
AND SOCIAL COPRODUCTION
Roberto Carlos dos Santos Pacheco – pacheco@egc.ufsc.br
Paulo Mauricio Selig – selig@egc.ufsc.br
Everton Ricardo do Nascimento – everton.nascimento@unemat.br
Eduardo Giugliani – giugliani@pucrs.br
The 4th Knowledge Management and
Intellectual Capital Excellence Awards

2. AGENDA
• About us
• Coproducing in ST&I
• IC Outcomes
• Plans to the future

3. WHO WE ARE?

4. KNOWLEDGE ENGINEERING AND
MANAGENT – EGC/UFSC/BRAZIL
2004
EGC was approved by CAPES to initiate as an
Interdisciplinary Graduate Program
33Researchers
from 10 different knowledge fields
03Research areas:
Knowledge Engineering Knowledge Media Knowledge Management
324PhDs and 296Masters in KEM

5. WHERE ARE WE
CAME FROM?

6. THE STATE OF SANTA CATARINA

7. COPRODUCING
IN ST&I

8. 2015
State Foundation of ST&I of Santa Catarina
(FAPESC) challenges:
• How to do the fifth ST&I State Meeting on ST&I
(VCECTI)?
• Engaging all ST&I players from all regions?
• Creating content useful to state planning?
• Making repeatable in upcoming state
conferences?
ST&I CHALLENGE
The four previous CECTI
were not based on citizen
coproduction.

9. RESEARCH DEMAND
Florianópolis
17/10/15
Itajaí
03/11/15
Jaraguá
29/10/15
Criciúma
27/10/15
Lages
17/10/15
Chapecó
22/10/15
Joinville
13/11/15
1. Make VCECTI based on contemporaneous
public management principles;
2. Identify the perceptions of ST&I players about
their regional ST&I systems;
3. Engage regional ST&I players (from all
innovation sectors) in the coproduction of
proposals to ST&I systems;
4. Coproduce a State ST&I plan to SC;
5. Reproduce the method in future ST&I
conferences.

10. RESEARCH PROJECT
Our research team: VCECTI
required a team of senior
researchers, PhD and master
students to elaborate and apply a
Framework.
Researchers, Masters and PhD Students
enrolled inVCECTI Research Project (2015)
Local team: in each regional session,
professors and students of the host
organization invited the participants,
and helped to organize the sessions
and applied the dynamics.

11. COPRODUCTION
Phase I (2015): Meetings in six
regions of Santa Catarina.
Phase II (2017): representatives from 27 organizations analyzed
all 450 proposals and present an strategic map to STI SC state.

12. FACING THE CHALLENGESST&I Structural Dimensions
ST&I Intellectual Capital
We developed a Framework to promote
coproduction of collective ST&I
Perceptions and Proposals (Phase I),
ST&I Strategic Actions and Goals
(Phase I), all classified into ST&I
Intellectual Capital Dimensions

13. 450 ST&I proposals were registered in
all six regions of SC state.
1078 participants shared their
perceptions about their regional
ST&I systems and offered
1ST PHASE OUTCOMES

14. All 450 Proposals were classified into
Intellectual Capital and Governance
Dimensions of ST&I Systems
ST&I AS IC AND GOVERNANCE

15. THE LEARNING OUTCOMES
More Relational Capital (24%)
More ST&I Inducers (21%)
IC Capital Fpolis Chapecó Criciúma Jaraguá Itajaí Lages Average
Human 11% 15% 18% 12% 15% 17% 15%
Structural 13% 15% 18% 17% 11% 23% 16%
Relational 14% 27% 21% 28% 28% 27% 24%
Social 11% 14% 3% 10% 6% 12% 9%
ST&I
Governance
31% 12% 16% 12% 11% 7% 15%
ST&I Inducers 19% 15% 25% 22% 30% 14% 21%
Proposals 83 84 68 78 54 83 450
% Proposals 18% 19% 15% 17% 12% 18%
In the State:

16. THE LEARNING OUTCOMES
IC Capital Fpolis Chapecó Criciúma Jaraguá Itajaí Lages Average
Human 11% 15% 18% 12% 15% 17% 15%
Structural 13% 15% 18% 17% 11% 23% 16%
Relational 14% 27% 21% 28% 28% 27% 24%
Social 11% 14% 3% 10% 6% 12% 9%
ST&I
Governance
31% 12% 16% 12% 11% 7% 15%
ST&I Inducers 19% 15% 25% 22% 30% 14% 21%
Proposals 83 84 68 78 54 83 450
% Proposals 18% 19% 15% 17% 12% 18%
Florianópolis
wants more Governance
(it is the state capital)

17. THE LEARNING OUTCOMES
IC Capital Fpolis Chapecó Criciúma Jaraguá Itajaí Lages Average
Human 11% 15% 18% 12% 15% 17% 15%
Structural 13% 15% 18% 17% 11% 23% 16%
Relational 14% 27% 21% 28% 28% 27% 24%
Social 11% 14% 3% 10% 6% 12% 9%
ST&I
Governance
31% 12% 16% 12% 11% 7% 15%
ST&I Inducers 19% 15% 25% 22% 30% 14% 21%
Proposals 83 84 68 78 54 83 450
% Proposals 18% 19% 15% 17% 12% 18%
want Relational Capital
Chapecó Lages Jaraguá

18. Representatives from 27 ST&I Organizations from academy, business,
government and civil society analyzed the proposals (demands)
and created a ST&I Strategic Map (with goals and actions classified into IC
dimensions).
2ND PHASE OUTCOMES
35
64
Strategic Goals
Strategic Actions

19. FINAL REMARKS

20. IC APPROACH TO
PUBLIC COPRODUCION
Our Framework allows
ST&I ecosystems to be
collectively built as IC
systems:
✓ Structural Capital
✓ Relational Capital
✓ Human Capital
✓ Social Capital
1080 ST&I
individuals
27 ST&I
Organizations

21. INNOVATIVE IC
• Participation: IC Model to society participation
• Collective intelligence: promote interaction between society and
public players
• Social control: coproduced strategic map can be built and followed by
society
• Tangibility: make public policies and investments tangible to society
• Comparability: make regional innovation ecosystems cross-sectional
and temporal comparable

22. PLANS TO THE FUTURE
• ST&I Coproduction: there is need for a continuous evolution of the
state strategic map in ST&I developed (implementation, governance,
assessment, etc.).The next CECTI will have this plan as a starting point.
• National and International applications: we are already
cooperating in other innovation regions in Brazil (Bahia, Paraná) and
Colombia (Cauca innovation ecosystem).
• New IC Coproduction Frameworks: we have developed a
Metaframework that allows the same IC approach to other complex
social problems (ex. Public plans to sectors such as Turism, Securiy,
Health, etc.).

23. PUBLIC MANAGEMENT AND ST&I GOVERNANCE
BASED ON INTELLECTUAL CAPITAL
AND SOCIAL COPRODUCTION
Roberto Carlos dos Santos Pacheco – pacheco@egc.ufsc.br
Paulo Mauricio Selig – selig@egc.ufsc.br
Everton Ricardo do Nascimento – everton.nascimento@unemat.br
Eduardo Giugliani – giugliani@pucrs.br
The 4th Knowledge Management and
Intellectual Capital Excellence Awards

24. REFERENCES
Bontis, N. (1998).“Intellectual capital: an exploratory study that develops measures and models”, Management decision,Vol. 36 No.2, pp.63-76.
Denhardt, R. B. and Denhardt, J.V. (2011). The new public service: serving not steering. NewYork: M. E. Sharpe.
Edvinsson,L. and Malone, M.S., 1997. Intellectual capital: realizing your company's true value by finding its hidden brainpower.
Graf,W., Kramer, G., & Nicolescou,A. (2010). ComplexityThinking as a Meta-Framework for conflict transformation: In search of a paradigm and a
methodology for aTransformative Culture of Peace. na.
Kaplan, R. S., & Norton, D. P. (2004). Strategy maps: Converting intangible assets into tangible outcomes. Harvard Business Press.
Nahapiet, J., & Ghoshal, S. (1998).“Social capital, intellectual capital, and the organizational advantage”. In Knowledge and social capital, pp. 119-157.
Nascimento, Everton Ricardo. Coproduction Metaframework for Complex Environments to generate Strategic Supplies. DoctoralThesis.
Universidade Federal de Santa Catarina, Florianópolis, 2018.
Salm, J. F. and Pacheco, R. CS (2017).“New Public Service through Coproduction”. In: The Oxford Handbook of Interdisciplinarity. Robert Frodeman;
JulieThompson Klein and, Roberto Carlos Dos Santos Pacheco (Ed.). Oxford University Press.
Sveiby, K. E. (1998).“Intellectual capital:Thinking ahead”. AUSTRALIAN CPA,Vol. 68, pp. 18-23.
VCECTI (2016).V Conferência Estadual de Ciência,Tecnologia e Inovação de Santa Catarina: metodologia e resultados para o plano estadual de
CTI. Pacheco, R.C.S., Selig, P.M., Zucco, C. (Ed). Florianópolis, Instituto Stela.
VCECTI (2018). Mapa Estratégico de CTI para Santa Catarina: metodologia e resultados daVCECTI. Pacheco, R.C.S., Selig, P.M., Zucco, C.(Ed.).
Florianópolis, Instituto Stela.