Embed presentation
Download as PDF, PPTX


























































































The document discusses strategies for public diplomacy in the age of Web 2.0, including managing conversations online, maintaining an omnipresent online presence, and protecting one's reputation. It also provides lessons learned from the Second House of Sweden virtual embassy in Second Life, such as focusing on social engagement rather than replicating the real website and obeying local customs. Future plans for the Second House of Sweden include hosting discussions, art exhibits, music performances, and mixed reality experiences to showcase Swedish culture online.

























































































