Designing for 100,000 stakeholders
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Slides for a talk given to the Bay Area User Experience Professionals Association in January of 2014.
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Designing for 100,000 stakeholders
- 2. Wikimedia • Around half a billion readers • Over 800 Wikis • In 16 projects • In over 250 languages • 75,000 - 100,000 editors • Who are very fickle
- 3. Design at Scale • Visual Accessibility • Language Complexity • Cultural Issues
- 4. Visual Accessibility • Dyslexia • Color blindness • Old age • Blindness
- 5. Language Complexity • Left to Right Languages • Font Support • "Responsive" Labels • Racist Fonts • Language Selection
- 6. Culture Issues • Names and Name Storage • Gender Identity • Oppressive Governments • Western Imperialism • Gender Gap
- 7. Understanding Communities • Humans are social creatures • Naturally gravitate towards each other • Mostly like-minded • Once understood, fairly easy to predict • First rule of community club is...
- 9. Identity • Online identity has three types: • Actual • Pseudonymous • Anonymous • Identity is context-sensitive • Identity is in the eye of the beholder
- 10. Who am I? • Brandon • Jorm • Son • Metalhead • Designer • The guy who doesn’t take out the trash
- 11. What Value Identity? • Makes me recognizable • Makes it easy to find me • Allows me pride in my accomplishments • Keeps me honest
- 12. Andrea
- 13. Andrea Bill
- 14. Andrea Bill
- 20. Warrens and Plazas • Communities are constructed of warrens and plazas • Plazas are large areas • Warrens are lots of smaller areas
- 21. Plazas • Easy to join • Easy to moderate • Easy to get started in • Difficult for users to stand out • Difficult for users to make impact • Grow by getting larger (more members)
- 22. Warrens • Difficult to moderate • Difficult for users to find • Easy to make impact when joined • Grow by adding new warrens • Scale like crazypants
- 23. Second Rule • You must understand your community • Their Motivations • Their Values • Their Cultural Norms
- 24. Group Motivations • Communities are defined by their motivations • Entertainment (XBox Live, Reddit) • News (Slashdot, Huffington Post) • Mischief (4chan, SomethingAwful, ED) • Chatter (Facebook, Twitter) • Collaboration (Quora, StackExchange, Wikipedia)
- 25. Personal Motivations • A person’s motivation to join a community is just that: personal • People want value from communities • They will leave when they no longer get it
- 26. Evaporative Cooling • When high-value contributors leave, they take other contributors with them. • Lower-value contributors get value from high-value contributors • As the highest-value contributors leave, the overall tone and health of the community decreases • In healthy communities, there is an influx of new users
- 27. Cultural Norms • All communities have norms • They may not be what you want them to be • You may dictate to new communities • You must shape existing ones • You better have a terms of use
- 28. Starting from Scratch • You get to dictate cultural norms • Using content moderation • Crowd Sourcing vs Dictators • Strong terms of use • Strong leadership
- 29. Existing Community • You have to shape • Do NOT determine the encouraged • You don’t have a clean slate • Determine discouraged behaviors • Observe. See failure points.
- 30. Terrain is not the Map • Carrots as reward, sticks as punishment • Best way to discourage a behavior is to encourage competing behaviors • Natural game theory will do the rest
- 31. Social Currency • Know what the community values • Useless currency is useless • Social currency is reputation • Reputation is social currency
- 32. Preventing Loss • You can’t • Build gratitude into your social currency • Make it easy to recognize accomplishments • Tied to identity • As reputation
- 33. Gratitude “When you’ve got so much to say, it’s called ‘gratitude’.” - Ad-Rock, MCA, Mike D