Big profits with little budgets PubCon Florida 2018Navah Hopkins
Big profits can happen for $1000 or less per month! i talk about AdWords, Facebook, Display, and Bing and how to get those networks to work together for ultimate profit.
My PubCon Florida deck on how to navigate budgets and leverage marketing channels so marketing is all about return on ad spend. Includes Google ads, Bing, Display, and Facebook.
Pubcon Ceative Section: How Do I Make Ads That ConvertNavah Hopkins
PubCon Pro session diving into creative (ads and landing pages) in paid search, display, and video. Focus on creative strategies and data behind creative choices.
We’ve got some bad news: Most pay-per-click ads and landing pages (and probably yours) suck. The good news? There’s a huge opportunity to rise to the top and skyrocket your conversion rates by making a few key changes.
In this webinar we’ll expose the secret to high-converting paid marketing campaigns in just 3 steps.
In this new webinar, Larry Kim of WordStream and Oli Gardner of Unbounce will teach you how to:
- Choose the right keywords for your business
- Create ads that compel searchers to click
- Send traffic to landing pages that actually convert
For more information on WordStream, visit www.wordstream.com.
The PPC Performance Pizza - 8 Powerful Ingredients To Get The Perfect PPC Re...KlientBoost
It's not often than master chefs reveal their secret recipes - but today, we're letting you in on the secret ingredients we use to hit goals for our clients.
These are our go-to tactics that have the biggest performance lifts.
Bon appétit
Big profits with little budgets PubCon Florida 2018Navah Hopkins
Big profits can happen for $1000 or less per month! i talk about AdWords, Facebook, Display, and Bing and how to get those networks to work together for ultimate profit.
My PubCon Florida deck on how to navigate budgets and leverage marketing channels so marketing is all about return on ad spend. Includes Google ads, Bing, Display, and Facebook.
Pubcon Ceative Section: How Do I Make Ads That ConvertNavah Hopkins
PubCon Pro session diving into creative (ads and landing pages) in paid search, display, and video. Focus on creative strategies and data behind creative choices.
We’ve got some bad news: Most pay-per-click ads and landing pages (and probably yours) suck. The good news? There’s a huge opportunity to rise to the top and skyrocket your conversion rates by making a few key changes.
In this webinar we’ll expose the secret to high-converting paid marketing campaigns in just 3 steps.
In this new webinar, Larry Kim of WordStream and Oli Gardner of Unbounce will teach you how to:
- Choose the right keywords for your business
- Create ads that compel searchers to click
- Send traffic to landing pages that actually convert
For more information on WordStream, visit www.wordstream.com.
The PPC Performance Pizza - 8 Powerful Ingredients To Get The Perfect PPC Re...KlientBoost
It's not often than master chefs reveal their secret recipes - but today, we're letting you in on the secret ingredients we use to hit goals for our clients.
These are our go-to tactics that have the biggest performance lifts.
Bon appétit
In this webinar, WordStream's Founder and CTO Larry Kim is joined by two of Google's experts on Enhanced Campaigns to explore four ways you will benefit from the new AdWords features. The panel discusses the specific features, value, and performance reporting available using four distinct use cases and examples.
You'll learn why and how to use:
- New Offer Extensions
- Mobile App Promotions
- Day parting & Location Targeting
- Mobile Sitelinks & Mobile Ad Formats
Amazon DSP Strategy: How to Leverage DSP Capabilities to Capture Audience DemandTinuiti
With over 5 million marketplace sellers across Amazon, it’s becoming more and more difficult for brands to stand out. The good news? Advertising to the audiences available within Amazon’s DSP can help increase your brand awareness both on and off Amazon. Through DSP, you can reach new and existing customers while keeping your brand messaging consistent with a full-funnel strategy. Tune in to see how Tinuiti’s strategist and Noble House Furniture scale DSP to increase new customer sales by 84%.
Whether starting from scratch, or looking to start over, our webinar will teach you the fundamentals of Google Ads campaigns, straight from our certified experts. You’ll also learn:
Pre-planning for paid search - How and where to start
Ins and outs of a successful campaign - scope, budget, and more
Fundamentals of paid search - Search, display, shopping, keywords
Restructuring poorly performing campaigns using Google best practices
Session discussing the mechanics, data, and strategies for creating conversion oriented experiences that build trust and revenue. This will help brands weather the privacy first web.
Webinar: Facebook Ads Targeting Tips to Maximize ROIFunnely
Getting the most value from your ad spend by reaching only the people that matter to your business is a big challenge but hopefully there are a lot of best practices and tips to guide you in this art. Both, Demand Generation and Demand Capture should be treated separately in terms of targeting strategy.
Engagement 2.0 New Mindset For B2 B Marketers OmsSilverpop
Adam Needles, SIlverpop presentation from the OMS Roadshow events in Portland and Seattle - discussing a new mindset that B2B marketers need to embrace. B2B marketers need focus on engaging in dialog with prospects, focusing on nurturing leads with content and conversation until they become sales-ready leads.
What’s great about PPC is that you only pay when someone clicks on your ad. The bad news is that you are paying for every click, and this can get expensive — scary-expensive!
Check out these webinar slides as we share 13 Scary-Good Ways to Lower Your Cost Per Click in Google & Facebook Ads. You’ll learn:
- Average CPCs in 2021 for the top five PPC platforms.
- 13 platform-specific tips to lower your CPC.
- The one mistake you should avoid with CPCs.
How to MAXIMIZE Lead Flow for YOUR business with PPC & Google AdsSocial Sphere Media
This webinar will be all about how to generate more leads via Paid Search (PPC/AdWords) in your business.
NOW… before you say “PPC Does Not Work…”
I want to encourage you to invest an hour of your time learning about the latest changes in Google AdWords, Paid Search, and how PPC can be the key to almost unlimited scalability in terms of lead flow for your business.
Even if you have invested thousands of dollars in PPC in the past and have gotten no return, I can assure you that with the right strategy and setup (which I will be showing you on the webinar) you can get a great 3-7x ROI via Paid Search.
You'll discover how the AdWords engine works, the secrets to maximizing quality scores, and even proven examples that you can swipe & deploy!
I'll even share with you the most important KPIs & how to track them!
If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://socialsphere.link/strategy
FOLLOW US ON SOCIAL MEDIA
Facebook: https://www.facebook.com/socialsphere...
Instagram: https://www.instagram.com/socialspher...
LinkedIn: https://www.linkedin.com/company/soci...
Twitter: https://twitter.com/socialspherega
A brief perspective on ROI with helpful tips and advice on creating an ROI rationale. Includes insights and tips on building content as well as some base metrics for calculating ROI.
Using marketing analytic s to make the right decisions.fastmailsender
You need not pay attention to every single like and share, but it is important to know where your audience is coming from whether the network is leading to website visitors and especially buyers, the demographic breakdown of customers who found your website through social media, etc.
Watch this webinar for a live workshop with our friends at SearchLab. SearchLab is a Chicago-based agency who has been able to foster trust and build a list full of client referrals using tools like WordStream and CallRail to produce amazing results.
When it comes to Google Ads, effective paid search management is essential. Negative keywords help you fine-tune the keywords in your campaign to maximize ad relevance, fully optimize your ad, and therefore, boost your return on investment (ROI).
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Mining, Refining & Minting Success With AdWords Display & Video. PRESENTATION: Mining and Refining Google Display: Setup Targeting and Conversion Optimization Tips - Given by Laura Thieme, @bizwatchlaura - Bizwatch, CEO. #SMX #14B
Knoxville HUG: Why Personalization Matters and How to Use It to Drive Convers...Knoxville HUG
HubSpot's Sarah Posnak joined our 3rd quarter HubSpot User Group meetup to talk about personalization. Did you know that smart content can help cut the number of steps to conversion?!
How to Get a Positive Lift from Negative KeywordsDemandWave
Taking advantage of this feature is one of the simplest and effective ways to improve the ROI from your PPC campaigns. Negative keywords are like a filter that prevent your ads from showing up for searches that you decide are irrelevant. Don't waste your marketing budget on clicks that will not generate qualified leads.
Learn how to identify and eliminate unnecessary spending in your PPC campaigns and improve ROI.
Outbrain for marketers product roadmap and upcoming releasesOutbrain
We're introducing some big features to the Outbrain Amplify dashboard — features that will skyrocket your native advertising performance. Get a live glimpse at some recently released features, as well as a sneak peek into exciting, new features we have launching in 2018. You won't want to miss this one!
HeroConf 2015: Leveraging Geography for PPC SuccessAmy Bishop
Last week, I had the opportunity to speak about optimizing for geography at HeroConf. Unfortunately, when we take over accounts, we generally see that geography was set up at campaign launch, never to be changed again. This was the premise for my session. There are many efficiencies to be gained by fluidly monitoring and optimizing to geographic data. The engines have even set the precedent by creating geographic bid modifiers but modifiers are still somewhat shallow in terms of the optimizations that are possible. Take a look at this deck to learn more about analyses and optimizations that you can make within your accounts.
For more insight, I've detailed the analyses and optimizations on the Clix blog: http://wp.me/p4WzE-1iV
PubCon Vegas 2017 Rebuild or RestructureNavah Hopkins
PubCon Vegas 2017 session on paid search account structure and whether to rebuild your campaigns for mobile, or restructure them to account for mobile. It is star wars themed.
In this webinar, WordStream's Founder and CTO Larry Kim is joined by two of Google's experts on Enhanced Campaigns to explore four ways you will benefit from the new AdWords features. The panel discusses the specific features, value, and performance reporting available using four distinct use cases and examples.
You'll learn why and how to use:
- New Offer Extensions
- Mobile App Promotions
- Day parting & Location Targeting
- Mobile Sitelinks & Mobile Ad Formats
Amazon DSP Strategy: How to Leverage DSP Capabilities to Capture Audience DemandTinuiti
With over 5 million marketplace sellers across Amazon, it’s becoming more and more difficult for brands to stand out. The good news? Advertising to the audiences available within Amazon’s DSP can help increase your brand awareness both on and off Amazon. Through DSP, you can reach new and existing customers while keeping your brand messaging consistent with a full-funnel strategy. Tune in to see how Tinuiti’s strategist and Noble House Furniture scale DSP to increase new customer sales by 84%.
Whether starting from scratch, or looking to start over, our webinar will teach you the fundamentals of Google Ads campaigns, straight from our certified experts. You’ll also learn:
Pre-planning for paid search - How and where to start
Ins and outs of a successful campaign - scope, budget, and more
Fundamentals of paid search - Search, display, shopping, keywords
Restructuring poorly performing campaigns using Google best practices
Session discussing the mechanics, data, and strategies for creating conversion oriented experiences that build trust and revenue. This will help brands weather the privacy first web.
Webinar: Facebook Ads Targeting Tips to Maximize ROIFunnely
Getting the most value from your ad spend by reaching only the people that matter to your business is a big challenge but hopefully there are a lot of best practices and tips to guide you in this art. Both, Demand Generation and Demand Capture should be treated separately in terms of targeting strategy.
Engagement 2.0 New Mindset For B2 B Marketers OmsSilverpop
Adam Needles, SIlverpop presentation from the OMS Roadshow events in Portland and Seattle - discussing a new mindset that B2B marketers need to embrace. B2B marketers need focus on engaging in dialog with prospects, focusing on nurturing leads with content and conversation until they become sales-ready leads.
What’s great about PPC is that you only pay when someone clicks on your ad. The bad news is that you are paying for every click, and this can get expensive — scary-expensive!
Check out these webinar slides as we share 13 Scary-Good Ways to Lower Your Cost Per Click in Google & Facebook Ads. You’ll learn:
- Average CPCs in 2021 for the top five PPC platforms.
- 13 platform-specific tips to lower your CPC.
- The one mistake you should avoid with CPCs.
How to MAXIMIZE Lead Flow for YOUR business with PPC & Google AdsSocial Sphere Media
This webinar will be all about how to generate more leads via Paid Search (PPC/AdWords) in your business.
NOW… before you say “PPC Does Not Work…”
I want to encourage you to invest an hour of your time learning about the latest changes in Google AdWords, Paid Search, and how PPC can be the key to almost unlimited scalability in terms of lead flow for your business.
Even if you have invested thousands of dollars in PPC in the past and have gotten no return, I can assure you that with the right strategy and setup (which I will be showing you on the webinar) you can get a great 3-7x ROI via Paid Search.
You'll discover how the AdWords engine works, the secrets to maximizing quality scores, and even proven examples that you can swipe & deploy!
I'll even share with you the most important KPIs & how to track them!
If you would like to book a FREE Marketing Strategy Session with me to discuss how we can help you implement these strategies to your business, here's a link to my calendar: https://socialsphere.link/strategy
FOLLOW US ON SOCIAL MEDIA
Facebook: https://www.facebook.com/socialsphere...
Instagram: https://www.instagram.com/socialspher...
LinkedIn: https://www.linkedin.com/company/soci...
Twitter: https://twitter.com/socialspherega
A brief perspective on ROI with helpful tips and advice on creating an ROI rationale. Includes insights and tips on building content as well as some base metrics for calculating ROI.
Using marketing analytic s to make the right decisions.fastmailsender
You need not pay attention to every single like and share, but it is important to know where your audience is coming from whether the network is leading to website visitors and especially buyers, the demographic breakdown of customers who found your website through social media, etc.
Watch this webinar for a live workshop with our friends at SearchLab. SearchLab is a Chicago-based agency who has been able to foster trust and build a list full of client referrals using tools like WordStream and CallRail to produce amazing results.
When it comes to Google Ads, effective paid search management is essential. Negative keywords help you fine-tune the keywords in your campaign to maximize ad relevance, fully optimize your ad, and therefore, boost your return on investment (ROI).
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: Mining, Refining & Minting Success With AdWords Display & Video. PRESENTATION: Mining and Refining Google Display: Setup Targeting and Conversion Optimization Tips - Given by Laura Thieme, @bizwatchlaura - Bizwatch, CEO. #SMX #14B
Knoxville HUG: Why Personalization Matters and How to Use It to Drive Convers...Knoxville HUG
HubSpot's Sarah Posnak joined our 3rd quarter HubSpot User Group meetup to talk about personalization. Did you know that smart content can help cut the number of steps to conversion?!
How to Get a Positive Lift from Negative KeywordsDemandWave
Taking advantage of this feature is one of the simplest and effective ways to improve the ROI from your PPC campaigns. Negative keywords are like a filter that prevent your ads from showing up for searches that you decide are irrelevant. Don't waste your marketing budget on clicks that will not generate qualified leads.
Learn how to identify and eliminate unnecessary spending in your PPC campaigns and improve ROI.
Outbrain for marketers product roadmap and upcoming releasesOutbrain
We're introducing some big features to the Outbrain Amplify dashboard — features that will skyrocket your native advertising performance. Get a live glimpse at some recently released features, as well as a sneak peek into exciting, new features we have launching in 2018. You won't want to miss this one!
HeroConf 2015: Leveraging Geography for PPC SuccessAmy Bishop
Last week, I had the opportunity to speak about optimizing for geography at HeroConf. Unfortunately, when we take over accounts, we generally see that geography was set up at campaign launch, never to be changed again. This was the premise for my session. There are many efficiencies to be gained by fluidly monitoring and optimizing to geographic data. The engines have even set the precedent by creating geographic bid modifiers but modifiers are still somewhat shallow in terms of the optimizations that are possible. Take a look at this deck to learn more about analyses and optimizations that you can make within your accounts.
For more insight, I've detailed the analyses and optimizations on the Clix blog: http://wp.me/p4WzE-1iV
PubCon Vegas 2017 Rebuild or RestructureNavah Hopkins
PubCon Vegas 2017 session on paid search account structure and whether to rebuild your campaigns for mobile, or restructure them to account for mobile. It is star wars themed.
THIS JUST IN: you don't need to spend a lot to see major profits from online advertising.
Don't believe us?
Join our expert for a power hour in how you can leverage AdWords, Bing, Display and Facebook to produce noticeable results without breaking the bank.
You'll walk away knowing exactly what you need to do to:
- Decide which advertising networks make the most sense for your business
- Set a realistic budget that WILL win you new customers
- Use multiple platforms together to blow your competition out of the water
In 2017 the average cost per click for AdWords paid search placements hit $2.32, and Facebook is catching up with an average of $1.72. Budgets that used to bring in enough leads, now struggle to bring in enough clicks to yield conversions, and businesses and agencies alike are hurting. While some may say, “find the money” the reality is some businesses truly can’t afford more than $1000 per month. Yet not everyone has the time or knowhow to build an effective SEO channel. For many small business, and the agencies that serve them, it can feel like a no-win scenario.
Rather than giving into despair, advertisers can attend this data driven power session where we will:
Review common campaign settings in AdWords and Facebook that can bust an otherwise healthy budget including location targeting, bid adjustments on device and schedule, and bidding strategies and how to fix them.
Identify which parts of the business have the best margins, and therefore should get access to budget.
Know when to apply budget to the transactional search result page, vs passive consumption of content on Facebook and display.
We need to stop buying into the mindset that the only way to solve account performance issues is to throw money at it. This session is designed to help advertisers win with what they have, and know how to translate those wins into real world growth.
Chasing quality over quality score 2018 pubcon Navah Hopkins
PubCon Pro session on the mechanics of quality score and why it's important to treat quality score as a health indicator, instead of a KPI. This talk discusses structure, campaign strategy, and a case study of a client who focused on profit/
Keyword Planning in a Close Variant WorldNavah Hopkins
Audiences and automation are Google's priorities, but that doesn't mean keyword planning is dead. My PubCon Florida 2018 deck dives into this in Disney!
PubCon Pro study of metrics to use and questions to ask so you and your brands can be on the same page when assessing the success/fails of your ppc campaigns.
Chasing Quality Over Quality Score Search Marketing SummitNavah Hopkins
Data backed review of why focusing on quality score is a mistake and what to focus on instead to ensure campaigns are profitable and clients are happy with PPC work.
Man v Machine: How To Remain Relevant In An Automated WorldNavah Hopkins
A data backed guide on which tasks to own, share, and delegate to automation and machine learning in PPC. This was my Main-stage stalk at PubCon Pro Las Vegas 2019 and covered automation in creative, bidding, close variants, as well as touching on Facebook.
How to Reach Your Best-Fit Customers Across Search and Social AdStage
Some of the best opportunities to drive sales already exist in your database. Learn how to reach and nurture prospects and accelerate sales with audience targeting options from Google, Facebook, Twitter and LinkedIn.
State of Search session on unlocking budget and getting the most out of your PPC campaigns. We specifically cover lack of budget, can't spend the budget, and scaling.
Unlocking ROI Out of Any Budget 2019 advanced search summitNavah Hopkins
Star wars themed deck on how to trouble shoot budgets (can't spend the budget, over spending, and scaling success) looking at impression share, auction price, and settings.
Chasing quality over quality score 2019 doNavah Hopkins
Session on understanding quality score, and optimizing for profit instead of a specific score. Includes lessons learned around account structure, landing pages, and ad copy
Finding and Converting Your Perfect Customers ASW2020Navah Hopkins
Paid search and social session on strategies and structures to find and convert your perfect leads using audiences, extensions, ads, and landing pages.
Friends of Search Future Proof Accounts.pptxNavah Hopkins
A review of what happened in 2023 as well as looking at match types, bidding strategies, PMax, targeting options, and search/partners in Google and Microsoft. This session was delivered at Friends of Search in March 2024 and represents an attempt to provide calm while also encouraging meaningful action.
Performance Max Session From PubCon Vegas 2024Navah Hopkins
Session detailing 5 core tasks that are needed to get exceptional results, including: segmenting asset groups, picking the right audiences to target, setting exclusions, owning creative, and balancing search themes.
While this session focuses mostly on Google PMax, it does touch on rules of engagement that apply to Microsoft
BrightonSEO 2023 session on Audiences that focuses on growing beyond the seed audiences and focusing on persona building. We dive into Google, Microsoft, facebook, and Amazon. We also go through an audit of ads and finish by looking at the consumer journey.
Brighton SEO Updated If this then that automationNavah Hopkins
Brighton SEO talk discussing the if this, then that logic to when to use automations like PMax, Bidding, Creative, and software. This deck also looks at the criteria on who can opt into automations. I also highlight some Optmyzr data.
Session on If this, then that on ppc automation for SMX Munich. In This deck, I discuss whether to opt into PMax, broad match, creative, and automated account workflow.
Pubcon End Of Over & Under Spending.pptxNavah Hopkins
A review of how to avoid under and overspending in PPC that looks at account structure choices, auditing waste, and how to make your account wins line up with business metrics
End of Under and Over Spending SMX.pptxNavah Hopkins
A discussion of how to get budgets to win for you in all circumstances. We dive into strategies on combating over spending including auditing keyword champions, checking bidding strategies, and device/location auction prices. We also addressed underspending and how to solve structure issues that can cause it. Finally we addressed how to scale successfully.
Brighton SEO: SEO + PPC Working TogetherNavah Hopkins
We all could use a little more empathy - here's my session on getting PPC and SEO to work well together from a technical and creative standpoint. We cover domain structure, landing page choices, and first party data.
AdWorld Experience Turn Want Into Need 2020 Navah Hopkins
Data and advice on creative and audiences for Google Ads, Social, Video, and Display. We cover why ads fail, how to determine your ideal persona, and how to translate messaging across channels.
Pubcon Account Build Section: How Do I Structure My AccountNavah Hopkins
PubCon virtual 2020 account structure session which dives into how to set up campaigns, avoid pitfalls, and think about trends that will impact your account going into 2021
Discussing how to troubleshoot budgets and how to help solve those problems through auditing scope of campaign, conversion type, and nature of the channel we're going after.
Session diving into responsive search ads (RSA) and dynamic search ads (DSA) and whether to delegate creative and targeting choices to the machine or to retain them
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. | #PubCon @navahf 2
Agenda
• Budgets By Network
• How to Make the Most of Your Budget
• Signals of Growth/Case Studies
• Work across the entire WordStream book of
business
• Started working in Digital Marketing in 2008
• I call my husband, my lovely…we’re very nerdy
A Little About Me
3. | #PubCon @navahf 3
Ryan Reynolds (aka Deadpool) was asked one of the
most important questions: which ad network is
better?
5. | #PubCon @navahf 5
• Really smart, rich, and powerful.
They’re constantly changing their
look to set trends.
• Sometimes over fixates on the little
things
• Only dates power players like them.
Meet Alpha Adwords
6. | #PubCon @navahf 6
• Sometimes roped into going out
with the wrong people as a favor to
the other Chris’s.
• Tries to create value for you
through experimental projects.
• Invests a lot into special effects,
that don’t always land.Meet Dreamy Display
7. | #PubCon @navahf 7
• Often overlooked, but has looks
and smarts in their own right.
• Is a little nerdy and prefers a cheap
date of gaming over a night on the
town.
• Loves art and appreciates those
who draw for them.
Meet Bashful Bing
8. | #PubCon @navahf 8
• Really laidback and is down to
party whenever and however you
want.
• Struggles to reconcile their love of
retro payments with forward
thinking design.
• Sometimes gets in trouble for their
openness, and doesn’t always get
taken seriously despite being
quietly loaded.
Meet Fun Facebook
9. | #PubCon @navahf 9
In the Old Days, Advertising was a Monogamous
Relationship
19. | #PubCon @navahf 19
How Much Do You Make When A Prospect Becomes a
Customer?
20. | #PubCon @navahf 20
Are All Parts of Your Business Equal, or Should We Be
Playing Favorites?
21. | #PubCon @navahf 21
Can You Focus Your Advertising Efforts into Being a Big
Fish in a Little Pond?
22. | #PubCon @navahf 22
Depending On Your Answers, You Will Need to Use
Some Filters
23. | #PubCon @navahf 23
Pick the Right Time to Make Your Move
0
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Conversions
Conversions by Day Of Week
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Saturday
CPA $9.29
29. | #PubCon @navahf 29
Meet the Yentas of Online Advertising: Remarketing
Lists for Search Ads & Customer Match
30. | #PubCon @navahf 30
• Bid more/less aggressively on
certain users.
• Target exclusively those users so ad
copy can be the perfect match.
• Begin weighting different behaviors
and interactions with your brand.
Using RLSA/Customer
Match You Can:
31. | #PubCon @navahf 31
The Average User Takes 3.58* Exposures to Your Brand
to Act. Your Budget Might Need Other Networks to
Make the Introduction
*Based on 5000 accounts running AdWords and Display
33. | #PubCon @navahf 33
One of the Most Costly Mistakes Advertisers Make is
Combining Search & Display in the Same Campaign
34. | #PubCon @navahf 34
Display Average CPC’s Are Cheaper – Google Could Be
Fooled into Funneling More Budget into Display Than
Search
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3.5
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200
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600
800
1000
1200
1400
Display Search
November 2017
Clicks Conversions Average cpc
10%
conversion
rate vs 4%
conversion
rate
37. | #PubCon @navahf 37
Ignoring the Inexpensive Blitzing Power of Display
38. | #PubCon @navahf 38
Display Can Bring Users Your Branded and
Remarketing Search Campaigns are Poised to Pick-up
$16.54
Budget
168550
Impressions
701
Clicks
*Average monthly budget, impressions and clicks
across 4000 accounts (no budget over $50 and no
budget under $1)
39. | #PubCon @navahf 39
• Exclude mobile apps
• Check content for brand integrity
• Audit placements for cost
effectiveness
• Have remarketing tag placed
BEFORE starting display campaign.
Friends Don’t Let Friends
Party With Display Without
A Game Plan.
43. | #PubCon @navahf 43
• Ad group level location and
schedules
• Right-side SERP still there (which
means top placement isn’t
mandatory)
• No “unknown” demographics (just
can’t completely exclude).
Budget-Saving Bing Unique
Traits
44. | #PubCon @navahf 44
• Not all bidding strategies carry over
– make sure you’re bidding to rank!
• Bing serves ads in the time of the
user – audit your schedule!
• Extensions can lead to conversions
– make sure they’re set up
correctly!
What to Check For:
61. | #PubCon @navahf 61
• Focused optimization efforts on
prime prospects, and layered in
demographic targeting/bid
adjustments.
• Launched Facebook lead campaign,
which allowed for branding and
acquisition
• Supplemented winning search
campaign with Bing
Main Action Items:
64. | #PubCon @navahf 64
• Segmented giant campaign into
micro campaigns focused on
specific locations.
• We audited each location for how
users searched and paused
variations driving up the spend.
• Imported successful campaign into
Bing (allowing for further location
targeting).
• Ran Facebook look a like campaigns
on services that were too expensive
to achieve on search.
Main Action Items:
70. | #PubCon @navahf 70
Action Item #1: Audit All Networks for Auction Prices
That Could Be Running Away With Your Budget.
71. | #PubCon @navahf 71
Action Item #2: Build in Remarketing Lists So Your Ad
Spend Can Empower Itself Rather Than Live in a
Vacuum
72. | #PubCon @navahf 72
Action Item #3: Audit Your Copy For Each Stage of the
Buying Cycle
73. | #PubCon @navahf 73
Action Item #4: Conduct an Honest Audit of Your
Business’s Profit Centers, Lead Values, and Growth
Trajectories
74. | #PubCon @navahf 74
Action Item #5: Create Criteria for Campaigns That
Account for Growth – and Don’t Be Afraid to Take Your
Relationship With Your Budget To the Next Level!