The document discusses the importance of core competency for organizations. It defines core competency as an organization's ability to excel at key activities like technical innovation, management, marketing, or customer service. Core competencies arise from integrating multiple technologies and skills. They provide access to diverse markets, contribute significantly to product benefits, and are difficult for competitors to imitate. The document stresses that hiring experts does not alone confer core competency - it requires coordinated efforts across employees and resources to advance the organization.