The document discusses research on standardized testing and strategies to promote a positive testing culture. It notes that students in some states take up to 20 standardized tests per year, which can overwhelm and demotivate low-achieving students. However, research shows that providing feedback, explaining the purpose of tests, and fostering collegial discussions about assessment can increase students' self-efficacy. The document outlines strategies like testing conferences, parent involvement, and schoolwide celebrations that are shown to motivate students and promote a positive testing culture.