Why Branding Matters?
Branding is a state of mind!
Products Vs. Brands
Brand Life Cycle
The Psychology of Colours
Colour Influence, impression and Feeling
Team meeting of bringing together ideas sheetpeatyj
The creative brief team meeting discussed ideas for the names, slogans, and color schemes for an advertising campaign for a new chewing gum. The group considered ideas such as "Adding the true to your chew", "Adding the express to make the best", and "Snake attack". They ultimately selected "Trew" as the name, "Adding the true to your chew" as the slogan, and a pink, yellow, and purple color scheme. Their target audience will be everyone.
Team meeting of bringing together ideas sheetertgergfergedgy4rhrwthew
The document summarizes a creative brief team meeting for an advertising project. It lists the ideas proposed by different team members for the product name, slogan, and color scheme. The final chosen name is "Trew", with the slogan "Adding the true to your chew" and a pink, yellow, and purple color scheme. The target audience will be teenagers and young adults, with no other final decisions noted.
The document summarizes a creative brief meeting for an advertising production project. The student group "aerial advertising" discussed ideas for the name, slogan, and color scheme for a new sour water beverage. They ultimately selected "Sour Power" as the name, "It will make your tongue tingle!" as the slogan, and a green and yellow color scheme with a lemon logo.
Team meeting of bringing together ideas sheetbytrjytrjeyfre4wg543g56
The team meeting discussed ideas for an advertising campaign for gum, including names, slogans, and color schemes proposed by various members. The group selected "Trew", the slogan "Adding the true to your chew", and a pink, yellow, and purple color scheme. Their target audience will be everyone, and no other final decisions were made.
The creative brief team meeting discussed ideas for the advertising campaign for a new chewing gum. The team considered names like "Adding the true to your chew" and "Adding the express to make the best", slogans such as "Bite me!" and color schemes including pink, yellow, purple and blue. They ultimately selected the name "Trew", slogan "Adding the true to your chew" and colors pink and yellow and purple as their final ideas to target all audiences.
This document discusses corruption in tendering processes and presents strategies to improve transparency. It begins by introducing Robert Klitgaard's work on corruption and then discusses tendering terminology and common practices. Examples of bid selection are provided. Classic pitfalls in tendering are outlined as well as a proposed competitive tendering model called TASSILI that aims to enhance transparency and process improvement. Overall, the document focuses on strategies for reducing corruption and increasing fairness in public procurement through tendering reforms.
The document provides an overview of the tendering and bidding process. It defines key terms like tender, bid, proposal, and procurement methods. The tender process involves several steps - pre-tender activities, issuing the tender, tender evaluation, and awarding the contract. The bidding process map outlines various stages from announcement to awarding. The evaluation process consists of opening bids, examining them, requesting clarifications, evaluating and comparing bids, post-qualification, and recommending a winner. Key points of evaluation include checking for completeness, computational errors, and applying criteria to determine the lowest bidder.
The project rationale provides justification for undertaking a project by identifying the need, explaining the background, and offering viable solutions. It is one of the first documents written by the project manager and sets the context for the business case by describing the problem, market opportunities, and organizational strategy. The rationale should clearly articulate reasons for project approval, analyze determinants like risks and resources, and recommend preferred solutions based on lessons from prior projects.
Team meeting of bringing together ideas sheetpeatyj
The creative brief team meeting discussed ideas for the names, slogans, and color schemes for an advertising campaign for a new chewing gum. The group considered ideas such as "Adding the true to your chew", "Adding the express to make the best", and "Snake attack". They ultimately selected "Trew" as the name, "Adding the true to your chew" as the slogan, and a pink, yellow, and purple color scheme. Their target audience will be everyone.
Team meeting of bringing together ideas sheetertgergfergedgy4rhrwthew
The document summarizes a creative brief team meeting for an advertising project. It lists the ideas proposed by different team members for the product name, slogan, and color scheme. The final chosen name is "Trew", with the slogan "Adding the true to your chew" and a pink, yellow, and purple color scheme. The target audience will be teenagers and young adults, with no other final decisions noted.
The document summarizes a creative brief meeting for an advertising production project. The student group "aerial advertising" discussed ideas for the name, slogan, and color scheme for a new sour water beverage. They ultimately selected "Sour Power" as the name, "It will make your tongue tingle!" as the slogan, and a green and yellow color scheme with a lemon logo.
Team meeting of bringing together ideas sheetbytrjytrjeyfre4wg543g56
The team meeting discussed ideas for an advertising campaign for gum, including names, slogans, and color schemes proposed by various members. The group selected "Trew", the slogan "Adding the true to your chew", and a pink, yellow, and purple color scheme. Their target audience will be everyone, and no other final decisions were made.
The creative brief team meeting discussed ideas for the advertising campaign for a new chewing gum. The team considered names like "Adding the true to your chew" and "Adding the express to make the best", slogans such as "Bite me!" and color schemes including pink, yellow, purple and blue. They ultimately selected the name "Trew", slogan "Adding the true to your chew" and colors pink and yellow and purple as their final ideas to target all audiences.
This document discusses corruption in tendering processes and presents strategies to improve transparency. It begins by introducing Robert Klitgaard's work on corruption and then discusses tendering terminology and common practices. Examples of bid selection are provided. Classic pitfalls in tendering are outlined as well as a proposed competitive tendering model called TASSILI that aims to enhance transparency and process improvement. Overall, the document focuses on strategies for reducing corruption and increasing fairness in public procurement through tendering reforms.
The document provides an overview of the tendering and bidding process. It defines key terms like tender, bid, proposal, and procurement methods. The tender process involves several steps - pre-tender activities, issuing the tender, tender evaluation, and awarding the contract. The bidding process map outlines various stages from announcement to awarding. The evaluation process consists of opening bids, examining them, requesting clarifications, evaluating and comparing bids, post-qualification, and recommending a winner. Key points of evaluation include checking for completeness, computational errors, and applying criteria to determine the lowest bidder.
The project rationale provides justification for undertaking a project by identifying the need, explaining the background, and offering viable solutions. It is one of the first documents written by the project manager and sets the context for the business case by describing the problem, market opportunities, and organizational strategy. The rationale should clearly articulate reasons for project approval, analyze determinants like risks and resources, and recommend preferred solutions based on lessons from prior projects.
This proposal outlines a brand strategy and design process for The Ayurveda Co (TAC). It discusses conducting primary and secondary research to understand the target audience. A comprehensive brand strategy will be developed, including the brand vision, purpose, values, goals, positioning and communication plan. The design strategy will include developing the brand visual story, identity, packaging architecture, guidelines and assets. Case studies on successful Ayurvedic brands like Kama Ayurveda are provided. The proposal estimates the total cost and presents a phased approach over multiple stages to establish TAC as a leading Ayurvedic brand.
This proposal outlines a brand strategy and design process for The Ayurveda Co (TAC). It discusses conducting primary and secondary research to understand the target audience. A comprehensive brand strategy will be developed, including the brand vision, purpose, values, goals, positioning and communication plan. The design strategy will include developing the brand visual story, identity, packaging architecture, guidelines and assets. Case studies on successful Ayurvedic brands like Kama Ayurveda are provided. The proposal estimates the total cost and presents a phased approach across research, strategy and design. Developing a robust brand and design strategy is important to streamline and align TAC's brand and allow it to expand its reach in the personal care category.
This document discusses branding basics and the importance of personal branding. It defines a brand as the expectations and experiences customers associate with a company beyond just logos or slogans. Strong personal brands can strengthen an organizational brand, while poor personal brands can damage an organization. The document provides exercises to help individuals assess their personal brand attributes and develop a brand promise. Building a strong personal brand requires understanding how others perceive you and finding ways to continuously improve your personal brand value.
Opal Organics is launching a new line of sustainable, organic hair care products. The brand focuses on quality ingredients, ethical sourcing, and inclusive, non-gendered products. Key elements of the branding and marketing strategy include earth tone colors to represent the brand, alchemic style packaging, and a mission of providing the highest quality clean products through sustainable practices. The target markets are women ages 35-45 interested in sustainable products, hair stylists looking for high performance yet sustainable options, and those seeking non-gendered products. Social media strategies focus on Instagram, YouTube and Pinterest to share videos, tutorials and highlights through influencer marketing and campaigns like #AlchemyWithOpal to build community. Mockups showcase potential
This document provides 10 branding tips for developing a strong brand identity. The tips discuss making customers feel comfortable with the brand, tapping into emotions, establishing expectations, understanding brand perception, having a clear big idea, authenticity, applying cognitive science principles, talking not lecturing customers, creating an effective strategy, and developing a consistent identity. The overall message is that strong brands create familiarity and trust with customers through emotional connection, clear communication of what the brand stands for, and consistency in how the brand is presented.
Your brand is one of the most important things you'll build as an entrepreneur and can add immeasurable value to your company. But what really is branding? Why does it matter and what kind of benefits can it bring me? This short preso was for the Yodlee Incubator and seeks to answer some of these questions and also provide aspiring entrepreneurs with a short guideline on how to get started building lasting, memorable brands.
Enjoy!
Neha is looking for a new lunch box for work. While she remembers her father using a plain stainless steel box, she wants something brighter and trendier. She finds what she's looking for when her friend Meena brings a Tupperware lunch box. Tupperware is a global brand known for its high-quality, colorful, leak-proof containers that keep food fresh. The brand has won design awards and has been featured on best companies lists for its product excellence and design.
The document discusses several key points about brands:
1. A brand is a person's gut feeling about a product/service/organization and is shaped by factors like staff and marketing but people ultimately define it themselves.
2. Brands help consumers make choices because they provide trust and differentiation in an environment with many similar options.
3. A strong brand identity, expressed through environment, communication, and behavior, is important for business success and competing on more than just price.
Your brand isn't a logo, color scheme, tag line or PR campaign. Your brand is what your publics/stakeholders/constituents perceive it to be. This presentation reveals secrets to help non-profits in their branding process.
The brand is not a logo, design package, advertising tag line or public relations campaign, rather it is the perception which your constituents hold of you. This presentation provides informative suggestions as to how non-profits can successfully establish and maintain their brand.
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Introduction to branding
Faculty Name: Vishal Desai
Brand Hackathon: Using Archetypes to Unleash Brand Purpose and Spark Innovati...Sustainable Brands
A fundamental shift in the marketplace is upon us. Consumer expectations for sustainability are moving from obligation to desire and leading businesses are embracing sustainable brand innovation to reveal new opportunities, drive growth and create positive impact for a more sustainable future. Working with Sears Holdings Corporation, this hands-on workshop will equip diverse brand practitioners with a methodology and toolkit to embed sustainability in their business strategies and deliver real-world innovation of new business models, products, services and engagement platforms.
The document discusses various aspects of branding including:
1. It defines what a brand is in terms of the mental associations and perceptions that consumers have regarding a product or service.
2. Brands provide value to both customers and firms. For customers, brands reduce risk and enhance satisfaction. For firms, brands improve marketing effectiveness and allow higher prices.
3. While products come and go, brands endure over time. A brand is the memory of the products and is harder to change than the products themselves.
4. Leading brands are not always the products with the best quality, but are often those that have established a superior image and alternately innovate and capitalize on their brand image over
The document discusses definitions of a brand and what constitutes a brand identity. It states that the best definition of a brand is that it is "a collection of perceptions in the mind of the consumer." It explains that a brand is intangible and exists through consumers' experiences and perceptions rather than being the product itself. The document also outlines the key components of building a strong brand identity, including defining the brand's core and extended identities through its values, personality, relationships, and products.
The document provides information about a brand management training program that aims to help participants understand the importance of brand management from the perspective of Enterprise Cultural Heritage. The training covers defining what a brand is, identifying key brand elements, and developing a brand management plan. It is estimated to take 2-2.5 hours and includes information on Enterprise Cultural Heritage and its four pillars of management: intellectual property, change, heritage, and brand.
What is a brand? - For small business ownersRay Pastoors
In this webinar, we take a look at what is a brand, how important it is for a small business and steps to establish a brand.
Whether building a personal brand or organisation, these tips can help you.
A few slides about branding to talk wilt graduate students about their future and the purpose of brands. Talking points: what is a brand, brand positioning, brand style, brand model, return on investment
This document discusses the concept of brand DNA and how it is essential for building a successful brand. It defines brand DNA as the core elements that shape a brand's identity, behavior, and longevity. These elements include the brand's purpose, points of difference, personality, and promise. The document provides examples of each element and explains how clearly defining a brand's DNA through these components allows it to consistently communicate its value proposition and create an emotional connection with customers. It argues that understanding a brand's DNA is vital for developing an effective brand strategy and competitive advantage.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
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This proposal outlines a brand strategy and design process for The Ayurveda Co (TAC). It discusses conducting primary and secondary research to understand the target audience. A comprehensive brand strategy will be developed, including the brand vision, purpose, values, goals, positioning and communication plan. The design strategy will include developing the brand visual story, identity, packaging architecture, guidelines and assets. Case studies on successful Ayurvedic brands like Kama Ayurveda are provided. The proposal estimates the total cost and presents a phased approach over multiple stages to establish TAC as a leading Ayurvedic brand.
This proposal outlines a brand strategy and design process for The Ayurveda Co (TAC). It discusses conducting primary and secondary research to understand the target audience. A comprehensive brand strategy will be developed, including the brand vision, purpose, values, goals, positioning and communication plan. The design strategy will include developing the brand visual story, identity, packaging architecture, guidelines and assets. Case studies on successful Ayurvedic brands like Kama Ayurveda are provided. The proposal estimates the total cost and presents a phased approach across research, strategy and design. Developing a robust brand and design strategy is important to streamline and align TAC's brand and allow it to expand its reach in the personal care category.
This document discusses branding basics and the importance of personal branding. It defines a brand as the expectations and experiences customers associate with a company beyond just logos or slogans. Strong personal brands can strengthen an organizational brand, while poor personal brands can damage an organization. The document provides exercises to help individuals assess their personal brand attributes and develop a brand promise. Building a strong personal brand requires understanding how others perceive you and finding ways to continuously improve your personal brand value.
Opal Organics is launching a new line of sustainable, organic hair care products. The brand focuses on quality ingredients, ethical sourcing, and inclusive, non-gendered products. Key elements of the branding and marketing strategy include earth tone colors to represent the brand, alchemic style packaging, and a mission of providing the highest quality clean products through sustainable practices. The target markets are women ages 35-45 interested in sustainable products, hair stylists looking for high performance yet sustainable options, and those seeking non-gendered products. Social media strategies focus on Instagram, YouTube and Pinterest to share videos, tutorials and highlights through influencer marketing and campaigns like #AlchemyWithOpal to build community. Mockups showcase potential
This document provides 10 branding tips for developing a strong brand identity. The tips discuss making customers feel comfortable with the brand, tapping into emotions, establishing expectations, understanding brand perception, having a clear big idea, authenticity, applying cognitive science principles, talking not lecturing customers, creating an effective strategy, and developing a consistent identity. The overall message is that strong brands create familiarity and trust with customers through emotional connection, clear communication of what the brand stands for, and consistency in how the brand is presented.
Your brand is one of the most important things you'll build as an entrepreneur and can add immeasurable value to your company. But what really is branding? Why does it matter and what kind of benefits can it bring me? This short preso was for the Yodlee Incubator and seeks to answer some of these questions and also provide aspiring entrepreneurs with a short guideline on how to get started building lasting, memorable brands.
Enjoy!
Neha is looking for a new lunch box for work. While she remembers her father using a plain stainless steel box, she wants something brighter and trendier. She finds what she's looking for when her friend Meena brings a Tupperware lunch box. Tupperware is a global brand known for its high-quality, colorful, leak-proof containers that keep food fresh. The brand has won design awards and has been featured on best companies lists for its product excellence and design.
The document discusses several key points about brands:
1. A brand is a person's gut feeling about a product/service/organization and is shaped by factors like staff and marketing but people ultimately define it themselves.
2. Brands help consumers make choices because they provide trust and differentiation in an environment with many similar options.
3. A strong brand identity, expressed through environment, communication, and behavior, is important for business success and competing on more than just price.
Your brand isn't a logo, color scheme, tag line or PR campaign. Your brand is what your publics/stakeholders/constituents perceive it to be. This presentation reveals secrets to help non-profits in their branding process.
The brand is not a logo, design package, advertising tag line or public relations campaign, rather it is the perception which your constituents hold of you. This presentation provides informative suggestions as to how non-profits can successfully establish and maintain their brand.
Deviprasad Goenka Management college of Media Studies
http://www.dgmcms.org.in/
Subject:BRAND BUILDING
Lesson : Introduction to branding
Faculty Name: Vishal Desai
Brand Hackathon: Using Archetypes to Unleash Brand Purpose and Spark Innovati...Sustainable Brands
A fundamental shift in the marketplace is upon us. Consumer expectations for sustainability are moving from obligation to desire and leading businesses are embracing sustainable brand innovation to reveal new opportunities, drive growth and create positive impact for a more sustainable future. Working with Sears Holdings Corporation, this hands-on workshop will equip diverse brand practitioners with a methodology and toolkit to embed sustainability in their business strategies and deliver real-world innovation of new business models, products, services and engagement platforms.
The document discusses various aspects of branding including:
1. It defines what a brand is in terms of the mental associations and perceptions that consumers have regarding a product or service.
2. Brands provide value to both customers and firms. For customers, brands reduce risk and enhance satisfaction. For firms, brands improve marketing effectiveness and allow higher prices.
3. While products come and go, brands endure over time. A brand is the memory of the products and is harder to change than the products themselves.
4. Leading brands are not always the products with the best quality, but are often those that have established a superior image and alternately innovate and capitalize on their brand image over
The document discusses definitions of a brand and what constitutes a brand identity. It states that the best definition of a brand is that it is "a collection of perceptions in the mind of the consumer." It explains that a brand is intangible and exists through consumers' experiences and perceptions rather than being the product itself. The document also outlines the key components of building a strong brand identity, including defining the brand's core and extended identities through its values, personality, relationships, and products.
The document provides information about a brand management training program that aims to help participants understand the importance of brand management from the perspective of Enterprise Cultural Heritage. The training covers defining what a brand is, identifying key brand elements, and developing a brand management plan. It is estimated to take 2-2.5 hours and includes information on Enterprise Cultural Heritage and its four pillars of management: intellectual property, change, heritage, and brand.
What is a brand? - For small business ownersRay Pastoors
In this webinar, we take a look at what is a brand, how important it is for a small business and steps to establish a brand.
Whether building a personal brand or organisation, these tips can help you.
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This document discusses the concept of brand DNA and how it is essential for building a successful brand. It defines brand DNA as the core elements that shape a brand's identity, behavior, and longevity. These elements include the brand's purpose, points of difference, personality, and promise. The document provides examples of each element and explains how clearly defining a brand's DNA through these components allows it to consistently communicate its value proposition and create an emotional connection with customers. It argues that understanding a brand's DNA is vital for developing an effective brand strategy and competitive advantage.
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Introduction to Brand Management - Psychology of Branding by Mehdi Mahfoud
1.
2. Mehdi Mahfoud
Ceo & Founder of Tassili Consultancy & Training
PRINCE2 Registered practitioner, UK
MPM Master Project Manager, AAPM, USA
CSMA Certified Strategic Management Analyst IMCB, USA
Member of international Board of standards IBS, AAPM,USA
MSc in Project Management- Management school of Lancaster university in UK
(LUMS).UK
BSc Petroleum Engineering. Libya.
Stakeholders management
Extensive experience in project management consultancy, risk management,
problem solving and training in business & PM soft skills both in Libya and United
Kingdom.
Previously Special Advisor to H.E. Ambassador of South Korea in Libya on Energy,
Economy and PD.
9. Difference Between a Product and a Brand?
Products perform a function.
- Products are all about what they do for
people.
- Have properties that when combined
together do something for customers!
Products fulfill a customer’s needs.
10. Brands offer an emotion
Brand’s impression lasts longer than a product
(solution to an exceptional problem)
- Brands offer a Promise and/or an Emotion
- Humans get emotionally attached to brands (via
products).
- Brands are about how they make people feel
(leaving an impression/Feeling)
- Brands fulfill a customer’s wants/Desires.
Difference Between a Product and a Brand?
22. Workshop Question
Do you think your brand’s reflects both
yours and customer’s
perception/Feeling?
23. If you would like to explore our top solutions to strategic branding or building
your organization’s brand let us hear from you!
www.TassiliLibya.com
Info@TassiliLibya.com