This document outlines the requirements for two individual journal assignments for a course on social psychology. The first journal assignment requires students to observe and document a social behavior through a drawing or photograph, and write a 150-300 word description relating the behavior to 1-3 social psychology concepts. It aims to increase awareness of how concepts apply to daily life. The second journal assignment requires students to analyze a printed advertisement for examples of persuasion, stereotyping or prejudice techniques. Students must paste the ad and write a 300-500 word description analyzing how the ad reflects these concepts. Both assignments will be assessed based on demonstration of conceptual understanding, application, clarity and writing mechanics.

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SCHOOL OF ARCHITECTURE, BUILDING & DESIGN
Center for Modern Architecture Studies in Southeast Asia
Foundation in Natural and Built Environments
Assignment 1: First Individual Journal
Assessment Type Learning
Outcome
Marks Due
Journal 1 Individual 2, 3 10% Week 5
Introduction
Throughout the discussion of chapters in social psychology, the realization of integration between the learnt
concepts and daily life experiences begins to emerge. Therefore, the first journal assignment is designed to
enhance the awareness of social psychological concepts applicable to different contexts and settings in life
Objectives
The objectives of the first journal are as follows:
 Gain an increased awareness and sharpened sensitivity to human behavior
 Able to apply related social concepts in life
Learning Outcomes
The learning outcomes are as follows:
 Able to apply social psychological theories and concepts to the personal lives and that of others
 Able to understand oneself better and the interactions with others.
Tasks
Students are required to:
1. Observe and capture visible social behavior displayed in various social settings – either through
drawing or photograph (only one is required)
2. The drawing or photograph must be pasted on an A4 size paper.
3. A write up of approximately 150 – 300 words pertaining to description of the social behavior and
related concepts is required (between one to three concepts)
Submission Requirement
The following requirement must be followed:
 Cover page – TU logo, Name, ID Number, Course Code and Title
 Font Type – Times New Roman
 Font Size – 12
 Spacing – Double
 Pages – Maximum of two pages (excluding of cover page)

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Assessment Criteria
The assessment is based on the following criteria:
 Demonstration of understanding of basic social psychological concepts
 Appropriate application of the observed and captured social behavior
 Clarity of the description and explanation of the integration
Grading:
Criteria Description Allocated
Marks
Drawing or Photography Appropriate observed and captured
social behavior in various social
setting
2%
Write Up Description of the social behavior
and related concepts
4%
Originality The produced journal must be
original and not copied / adapted
from other sources
2%
Technicalities of Writing Language (grammatical structure,
spelling) and formatting (as
required)
2%
Total 10%
Important reminder:
Submission must be done during lecture session of the stated week

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Assignment 1: Second Individual Journal
Assessment Type Learning
Outcome
Marks Due
Journal 2 Individual 2, 3, 4 10% Week 12
Introduction
Daily exposure to printed and electronic advertisements reflects elements of social psychology concepts
such as persuasion, stereotyping and prejudice. Thus, the second journal focuses on identifying the
mechanism of highlighted concepts as it is part and parcel of the current lifestyle
Objectives
The objectives of the first journal are as follows:
 Gain an increased awareness and sharpened sensitivity to social elements such as persuasion,
stereotyping and prejudice.
 Able to apply related social concepts through advertisement
Learning Outcomes
The learning outcomes are as follows:
 Able to apply social psychological theories and concepts to the surroundings that may affect invisibly
personal lives and that of others
 Able to understand the current living context.
Tasks
Students are required to:
1. Choose a printed advertisement from magazines, newspaper and related printed materials
2. The advertisement must be pasted on an A4 size paper (if the size does not fit, the advertisement
can be folded)
3. A description of how the mechanism of persuasion or stereotype / prejudice reflected in the
advertisement must be written in 300 – 500 words
Submission Requirement
The following requirement must be followed:
 Cover page – TU logo, Name, ID Number, Course Code and Title
 Font Type – Times New Roman
 Font Size – 12
 Spacing – Double
 Pages – Maximum of three pages (excluding the cover page)
Assessment Criteria
The assessment is based on the following criteria:
 Demonstration of understanding of specific social psychological concepts

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 Appropriate analysis of the advertisement and the required concepts
 Clarity of the description and explanation of the analysis
Grading:
Criteria Description Allocated
Marks
Advertisement Appropriate advertisement chosen 2%
Description Description (analysis) of the
advertisement and required
concepts
4%
Originality The produced journal must be
original and not copied / adapted
from other sources
2%
Technicalities of Writing Language (grammatical structure,
spelling) and formatting (as
required)
2%
Total 10%
Important reminder:
Submission must be done during lecture session of the stated week