Psychographic marketing focuses on understanding buyers' behaviors, interests, and preferences rather than just demographics. It allows marketers to target specific consumer groups more effectively, leading to reduced acquisition costs and increased sales opportunities. By combining psychographic data with demographic insights, businesses can create tailored advertising strategies that resonate with their target audiences.

1. Psychographic Marketing
“Getting Into Your Buyers Head”

2. Psychographic Marketing
What Is Psychographics?
It’s different than demographic which focus on, age,
gender, region, race.
Psychographics focus on Behavior, Interests, And Likes
And Wants.
Example: People who like the NY Giants, are mostly
northerners, who like watching football, drink beer, blue
collar, has a strong work ethic and probably own a single
family home. They drive SUV’s, go to movies and have
spends vacations, with family.

3. Psychographic Marketing
• “Psychographics”
a means of identifying users by
interests, occupations, roles in life,
preferences, and other personal
characteristics.
- People Who Like Steak And Potatoes
– Would Also Like Sporting Goods.
- People Who Like Golf Also Like To
Travel!
- Sell Them “An Angle” On Travel
Discount Tickets or Supplies.

4. Psychographic Marketing
• Demographics search, is different at
behaviors and buying habits.… hence
the “psycho.”
• Let’s say, I’m thinking of buying Triumph
songs online, because I love the 80’s
music. I’m a ‘meat and potato” guy, so I
like Outback steak house and Carraba’s
Italian Grill
• I feel comfortable in Armani Clothing,
so those clothing
stores would target me.

5. Psychographic Marketing
• Psychographics can target your
buyers with precision accuracy, it
cuts down on you cost to acquire
your first customer.
• Psychographics gives you an
insight on what the people are
thinking, during a certain time.
• For Example: People that love
football buy pizza and beer. They
also may buy, team jerseys, grills,
trucks and fishing gear.

6. Psychographic Marketing
The beauty of Psychographics, is that you
are able to pin-point your ‘true’ buyers!
It’s like the difference between, keyword search vs a
‘like’ click on Facebook. Keywords may be for a
specific need, like a quick cure or quick fix, whereas
a ‘like’ click will show you the type of person they
are base on your content.

7. Psychographic Marketing
Let’s talk about different buying
habits.
Psychographic Buyers:
o Purchase on Impulse, Emotional,
o Status, Value
 Buying a team jersey a the football game.
 Buying a team jersey because their
neighbor has opposing team jersey.
 Buying a team jersey because the are
caught up
in the emotion.
 Buying a team jersey that no one has, like
one bought at a Superbowl game.

8. Psychographic Marketing
Let’s talk about different buying habits.
Psychographics Shopping Lifestyles:
– Self-starters – Shop Highend, Upper Class, Sophisticated
– Honest – Relational, Personal Connection, No Hard Sell
– Traditional - Family Oriented, Holidays, Hand Holding
– Vogue – Cutting Edge Goods, Top Of Line, Sell Sizzle
– Self Sufficient – Blue Collar, Lower Education, Stress
Value

9. Psychographic Marketing
Let’s Break It Down Even More.
• Think about your product and envision, the
types of people that would buy your products.
• What types of Foods They Eat, Drink, Clothes
They Wear, Cars They Drive, Bikes, Brands, and
Bands they listen too.
• Types Of Vacations, Pets, Friends, Sports, etc.
• ALL These Can Be Exclusively Targeted On FB.

10. Psychographic Marketing
Targeting Your Advertising
• Out of all the advertising, I’ve seen, I never
found a service, so focus on demographics
and psychographics, than Facebook
Edgerank.
• Facebook ads can target your buyers, directly
to their smart phones. Your ads to millions of
people that MAY like your product. (I say
‘may’ because, your product could be a dud, I
don’t know)

11. Psychographic Marketing
Targeting Your Advertising
• Means > Save Time
• Means > Saving Money
• Means > Quicker Sales
• Means > Quicker Leads
• Means > Faster List 0-10k
• Means > Recurring Income

12. Psychographic Marketing
Targeting Your Advertising
• You can target them by interests, including
sports teams, brands they follow and what
type of car they have.
Note: Show Facebook Group Graph
• We’ll talk later on how to do this, but for
now, Facebook custom ads can precisely
target your buyers.

13. Psychographic Marketing
Other Advertising Avenues:
You want to go after websites, that focus on
their interests.
Blogs, Forums, Social Sites, Groups, and
Magazine Style Sites.
Major Sharing Sites: Youtube, Facebook,
Twitter, LinkedIn

14. Psychographic Marketing
Finally:
When You Combine “The Right”
Demographics With Psychographics,
You Have A Winning Combination…
Everytime!
Do your research and find out who your competition is and
grab their audience and followers using Facebook and Power
Editor, to pin point your buyers.
Some say, “It’s like shooting fish in a barrel!”

15. Psychographic Marketing
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