This document summarizes information about PsycApps, a digital mental health game development company. In 3 sentences: PsycApps creates evidence-based digital games to help people with mental health issues like depression and anxiety. Their flagship game "Equoo" uses gamification, cognitive behavioral techniques and artificial intelligence to treat mental health issues while being an engaging game. PsycApps plans to launch the beta version of Equoo in May 2018 and expects it to help improve resilience, life satisfaction and relationships for players.

1. PSYCAPPS DIGITAL MENTAL HEALTH
1 of 9
PsycApps is an evidence based digital mental health
game development company using gamification and
psychology.

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission MissionMission
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
13-14 June 2019
STATION Berlin
9-10 April 2019
Haoman 17, Tel Aviv

3. Economy:
$300* billion +
Employer Costs:
$26* billion +
Insurance:
41%* of all claims
VISION
Divorce
Unemployment
Shorter Lifespan
Suicide
2 of 9

4. Gaming
$108* Bn
Wellness Economy
$3.7* Tr
GLOBAL
Sweet spot:
eQuoo
Mental Health
$300* Bn
SEGMENTED ADDRESSABLE USA
People suffering
from depression
and anxiety 58*Mm
Mental health
app users 33*
Mm
MARKET SIZE
3 of 9
The Global behavioural/mental health software
market size*
At CAGR of
14.8%

5. COMPETITION
Gamification (high)
Gamification (low)
Health content
(high)
Health content
(low)
Active users Feb 2018 via Sensortower
1.1 Mn
1.2 Mn
600k
70k
10k
1.4 Mn
500k
Lumocity
400k
1.9 Mn
My story
DUOLINGO Gamified
language learning: 4mn
active users
Meditation
Games Mental Health
4 of 9

6. MEET THE GAME
Evidence based features
Learn a skill that can
change your life
Share your personality
feedback with friends
Use that skill to win a choose
your own adventure story
Treat your depression and anxiety
while playing the game
Artificial intelligence Psycho-education,
positive psychology
Cognitive restructuring In-built viral tool
Dr Joy, Avatar,
chatbot persona
Beta version with hard launch in May: Resilience, Higher life satisfaction, Higher relationship satisfaction
?
5 of 9

7. Philippe Erwin and Krissie King
Game and App Dev Company
Founded 2005, that has developed
games like “300“, “The Walking
Dead“, “Game of Thrones“. 20+
games.
SILJA LITVIN
Founder & CEO
Psychologist, completing her
PhD in Clinical Psychology.
Specializing in Depression.
MEHMET BUKEY
CTO
Business Systems Analyst
specialising in Digital
Transformation
PROF. DR. MARKUS MAIER
Co-Founder and Head of Research
Dean of Ludwig Maximilian
University, Head of The department,
Emotions & Motivation
KONSTANTIN GOGILIS
CMO
Marketing and consumer
behaviour specialist
In partnership with
MEET THE TEAM THAT WILL
REVOLUTIONISE
DIGITAL MENTAL HEALTH
6 of 9

8. TRACTION & CURRENT POSITION
April 2016
Company
foundation
Clinical trial of
beta “PsycApps”
£200k
Friends and
Family round
Partnership
with Collision
Studios
May 2018:
3000 +
downloads
TechCrunch
and FORBES
article
Beta Launch
Until now
FUTURE
Growth by end 2018
50k + downloads
Seed Round
closing
5000 + beta
downloads
Hard Launch UK
and USA May 2018
Pre-launch
campaign
R&D phase
2 begin
Pivot to
Gamifying
Development
of Beta
8 of 99

9. REVENUE OPPORTUNITIES
MARKETING ACQUISITION
Advertising, subscription model, game by game buy
AFILLIATION PROGRAMMS
Disseminating our products through corporate partners
databases (Corporate Health)
INSURANCE COOPORATIONS
In-house programs with dissemination through Insurers
databases
8 of 9

10. CONTACT US
PsycApps Digital Mental Health
Silja Litvin
Silja@psycapps.com
+44 744 2838394
@psycapps (Twitter and Instagram)
@equoogame
www.psycapps.com
www.equoogame.com
9 of 9

11. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
The NOAH Advisors Core Banking Team
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m
Aleksander Skwarczek
Analyst
aleksander.skwarczek@noah-advisors.com
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com