Startup Stage - Consumer Marketplaces & Services - Presentation by Rachel Carrell, Founder & CEO of Koru Kids at the NOAH Conference London 2017, Old Billingsgate on the 3rd of November 2017.

1. Building the world’s best childcare service

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission Mission Mission
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
6-7 June 2018
Tempodrom, Berlin
13-14 March 2018
Haoman 17, Tel Aviv
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution

3. CONFIDENTIAL
Childcare is broken

4. CONFIDENTIAL
Childcare is broken
Patchy Quality

5. CONFIDENTIAL
Childcare is broken
Patchy Quality
Cripplingly Expensive

6. CONFIDENTIAL
Childcare is broken
Patchy Quality
Cripplingly Expensive
Inconvenient

7. CONFIDENTIAL
Childcare is broken
Patchy Quality
Cripplingly Expensive
Inconvenient
Exhausting

8. The last big undisrupted market
Travel Agencies
Takeaway and fast food
Hotels
Car rental & Leasing
Home Insurance
Childcare
Gambling and betting
Taxis
Sports and outdoor equiment retail
Online women's clothing
Footwear retail
£11b
UK, £

9. We are building the world’s best childcare service
Trusted brand
With you for the
journey from
birth through
the teenage
years

10. ContractsInsurancePayments Tax Regulatory
We create nanny shares

12. We also train our own after school nannies

14. • Latest service achieved run rate turnover of £750,000 (based
on recurrent contracted hours) in third month of operation
• Family registrations representing over £200m in lifetime
spend on childcare
• Growth averaged 12% week on week since launch (net of
churn)
Growing like crazy

15. "Koru Kids have been amazing for us.”
“They found us the perfect after school nanny. We
couldn't be happier!”
“The entire process was seamless”
“The kids love their time together”
“From a nanny perspective, I’ve never felt so supported. I
can’t fault them”

16. And shortlisted for…
• Startups.co.uk
‘Tech Business of the Year’
‘Inspiring Entrepreneur of the Year’
• Women in IT
‘Innovator of the Year’
• UK Business
‘Disruptor of the Year’
• Best Business Women Awards
‘Best New Business’
‘Best company working with children
and families’
Multi award winning….
• Best of Britain
South of England overall winner
• ‘Inspirational Mother’
• ‘Best Business Woman in Tech’

17. Team has experience scaling complex operations to millions of users
Rachel
CEO
Previously ran two
businesses with
over £20m revenue
each, one of them
the world's largest
online doctor
service with 1.3m
patients. 6 years at
McKinsey, Oxford
DPhil, Rhodes
Scholar, WEF
Young Global
Leader and mother
An
Head of Operations
Previously CTO and
Head of Strategic
Operations of
global InsureTech
startup with over
30m subscribers.
Ex-BCG, MBA from
LBS, finance degree
Rebecca
Head of Marketing
Worked with
Rachel for years as
Head of
Ecommerce at
online doctor. Ex-
KPMG, qualified
accountant, data
junkie
Michael
Lead Developer
Built the technical
infrastructure for
Appear [Here]
First in Applied
Computing at
University of Dundee
Super smart, high performance
operations team
• Kitty, with Masters in
Science from UCL
• Loren, with First from Uni of
Manchester and PGCE from
Cambridge
• Susie, with First in
Philosophy from St Andrews
• Andreas, an experienced
teacher
• Ria, with Cambridge degree
in French and Italian
• Romilly, with Cambridge
degree in History

18. Building the world’s best childcare service
Fundraising in January

19. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
Justus Lumpe
Managing Director
justus.lumpe@noah-advisors.com
The NOAH Advisors Core Banking Team
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m