An ambitious games studio is launching a new product and seeking £1.5 million in investment. They have a proven team with experience developing successful football management games. Their new focus is an online football management game with real-time head-to-head play. This reduces development timelines and allows reusable core functionality. The global games market is worth £100 billion, with mobile being the most lucrative. Sports is a large genre offering opportunity. Their game will use a free-to-play model with in-app purchases, a proven money-making strategy.