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SCVNGR@Penn State5/26/11 Jeff Kirchick University Specialist @jeffreykirchick jeff@scvngr.com scvngr.com
1,500+ Institutions Building on SCVNGR And growing quickly!
The Decade of Games Social Layer  Connections Last decade All about connections Facebook’s Open Graph Construction is over Game Layer  Influence Next decade All about influence No set foundations Construction has just begun (and we’ll all be involved)
How do I play? It’s very easy, very quick and very fun.
How it works The SCVNGR player experience, start-to-reward! Go to a place Do branded challenges there Earn points and unlock badges Share with friends Unlock a reward Show screen to redeem reward!
Trends to be captured by brands Merges social, mobile and game to motivate, engage and sell
Colleges & Universities
Examples + casual adoption & everything else in between Orientation        Alumni          Athletics Admissions
SCVNGR @ Boston University
“ I'm interested in how games can teach students to be confident…figure out the big picture... build trust and community. “ Kenneth Elmore Dean of Students @ Boston University
Events
@Orientation
@Athletics
Campus Tours
Introduce Campus Traditions & Culture
@Alumni
Everyday
Students Share Their Stories with Friends
Jeff Kirchick jeff@scvngr.com 617-640-0225

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Psu presentation

Editor's Notes

  1. Talk about real game mechanics (Buffalo Wild Wings campaign)
  2. Very similar to concept we see here
  3. SCVNGR as a casual game, and then background of SCVNGR
  4. Highlight cool, other ideas: libraries, Harvard Crimson, classes (international)
  5. Additional sites for events, etc are priced on our Pricing Sheet
  6. EVERYTHING ELSE