This document discusses how SCVNGR can be used by colleges and universities to engage students and alumni through mobile games and challenges. It notes that SCVNGR allows institutions to motivate and engage students by merging social, mobile, and game elements. Examples of how SCVNGR has been used include for student orientation, athletics, admissions, campus tours, and engaging alumni on an everyday basis. A quote from the Dean of Students at Boston University is provided about how games can be used to teach students skills like confidence and building trust.

1. SCVNGR@Penn State5/26/11Jeff KirchickUniversity Specialist@jeffreykirchickjeff@scvngr.comscvngr.com

2. 1,500+ Institutions Building on SCVNGRAnd growing quickly!

3. The Decade of GamesSocial Layer  ConnectionsLast decadeAll about connectionsFacebook’s Open GraphConstruction is overGame Layer  InfluenceNext decadeAll about influenceNo set foundationsConstruction has just begun (and we’ll all be involved)

4. How do I play?It’s very easy, very quick and very fun.

5. How it worksThe SCVNGR player experience, start-to-reward!Go to a placeDo branded challenges thereEarn points and unlock badgesShare with friendsUnlock a rewardShow screen to redeem reward!

6. Trends to be captured by brandsMerges social, mobile and game to motivate, engage and sell

7. Colleges & Universities

8. Examples+ casual adoption & everything else in betweenOrientation Alumni AthleticsAdmissions

9. SCVNGR @ Boston University

10. “I'm interested in how games can teach students to be confident…figure out the big picture... build trust and community.“Kenneth ElmoreDean of Students @ Boston University

11. Events

12. @Orientation

13. @Athletics

14. Campus Tours

15. Introduce Campus Traditions & Culture

17. @Alumni

18. Everyday

19. Students Share Their Stories with Friends

20. Jeff Kirchickjeff@scvngr.com617-640-0225