A call tree is a layered hierarchical communication model used to notify specific individuals of an event -- typically unplanned in nature -- and coordinate recovery, if necessary. A call tree is also known as a phone tree, call list, phone chain or text chain.

1. Corporate Governance Office I Call TreeJuly 2013 1
PSE CALL TREE PROCESS
Post analysis of the June 25, 2013 call
tree exercise

2. July 2013 2
Summary of the Call Tree Exercise
Corporate Governance Office I Call Tree
Chief Operating Officer
6:00 AM
MOD
6:45 – 7:19AM
OGC
6:12 – 6:18AM
IRD
6:09 - 6:30 AM
TD
6:13 – 6:29AM
CTD
6:15–8:37 AM
CPIRD
6:23–7:23 AM
IAG
8:35–8:37 AM
HRAD
6:20–6:45 AM
CMDD
6:05 – 6:28 AM Business
Continuity
Management
Team
Crisis
Management
Team
SCCP
6:01 – 6:45 AM
CGO
6:01 – 8:35 AM
*Some time are estimated

3. July 2013 3
Call Tree Test Summary
Corporate Governance Office I Call Tree
6:00 AM to 6:01 AM
COO started calling SCCP and CGO
6:01 AM to 6:45 AM
SCCP and CGO started calling the BCMT
6:05 AM to 8:35 AM
BCMT calls their BCCs
6:06 to 8:36 AM
BCCs calls their Staff
6:17 to 8:37 AM
BCCs reports to HR
1 min

4. July 2013 4
Call Tree Test Summary
Corporate Governance Office I Call Tree
6:00 AM to 6:01 AM
COO started calling SCCP and CGO
6:01 AM to 6:45 AM
SCCP and CGO started calling the BCMT
6:05 AM to 8:35 AM
BCMT calls their BCCs
6:06 to 8:36 AM
BCCs calls their Staff
6:17 to 8:37 AM
BCCs reports to HR
1 min
44 mins

5. July 2013 5
Call Tree Test Summary
Corporate Governance Office I Call Tree
6:01 AM to 6:45 AM
SCCP and CGO started calling the BCMT 44 mins
Can’t be contacted and reached BCMTs,
MOD and IAG, were sent text messages

6. July 2013 6
Call Tree Test Summary
Corporate Governance Office I Call Tree
6:00 AM to 6:01 AM
COO started calling SCCP and CGO
6:01 AM to 6:45 AM
SCCP and CGO started calling the BCMT
6:05 AM to 8:35 AM
BCMT calls their BCCs
6:06 to 8:36 AM
BCCs calls their Staff
6:17 to 8:37 AM
BCCs reports to HR
1 min
44 mins
150 mins

7. July 2013 7
Call Tree Test Summary
Corporate Governance Office I Call Tree
6:00 AM to 6:01 AM
COO started calling SCCP and CGO
6:01 AM to 6:45 AM
SCCP and CGO started calling the BCMT
6:05 AM to 8:35 AM
BCMT calls their BCCs
6:06 to 8:36 AM
BCCs calls their Staff
6:17 to 8:37 AM
BCCs reports to HR
1 min
44 mins
150 mins
150 mins

8. July 2013 8
Call Tree Test Summary
Corporate Governance Office I Call Tree
6:00 AM to 6:01 AM
COO started calling SCCP and CGO
6:01 AM to 6:45 AM
SCCP and CGO started calling the BCMT
6:05 AM to 8:35 AM
BCMT calls their BCCs
6:06 to 8:36 AM
BCCs calls their Staff
6:17 to 8:37 AM
BCCs reports to HR
1 min
44 mins
150 mins
150 mins
150 mins

9. July 2013 9
Call Tree Test Summary
Corporate Governance Office I Call Tree
6:05 AM to 8:35 AM
BCMT calls their BCCs
6:06 to 8:36 AM
BCCs calls their Staff
6:17 to 8:37 AM
BCCs reports to HR
150 mins
150 mins
150 mins
IAG BCMT only started contacting
their BCCs and staff at 8:35 AM

10. 10/18/2018 10
HR Coordinator Report
Division Business Continuity Coordinators Time reported
OGC Cotoco, Geossiel 6:17 AM
OGC Vicedo, Veronica 6:17 AM
OGC Dela Paz, Lianne 6:17 AM
TD Gildore, Dondon 6:18 AM
HRAD Vergara, Herbert 6:25 AM
HRAD Bautista, Jo Ann 6:25 AM
SCCP Rubio, Renee 6:28 AM
CMDD Vilar, Joey 6:28 AM
CMDD Sandoval, Cilla 6:28 AM
TD Cruz, Emil 6:29 AM
IRD Encarnacion, Janet 6:29 AM
IRD Zuño III, JV 6:30 AM
Corporate Governance Office I Call Tree

11. 10/18/2018 11
HR Coordinator Report
Division Business Continuity Coordinators Time reported
TD Rocero, Zaldy 6:31 AM
CGO Zaman, Khom 6:40 AM
CTD Rodriguez, Lhe 6:41 AM
MOD Blanch, Rachelle 7:12 AM
CPIRD Mamañgun, JB 7:16 AM
IAG Alora, Jinky 8:23 AM
CTD Benavidez, Liza 8:37 AM
HRAD Olingay, Remedios --
CMDD Peñaflor, Jay --
Corporate Governance Office I Call Tree
Critical business units of the Exchange*
*
*

12. 10/18/2018 12
HR Coordinator Report
Division Business Continuity Coordinators Time reported
TD Rocero, Zaldy 6:31 AM
CGO Zaman, Khom 6:40 AM
CTD Rodriguez, Lhe 6:41 AM
MOD Blanch, Rachelle 7:12 AM
CPIRD Mamañgun, JB 7:16 AM
IAG Alora, Jinky 8:23 AM
CTD Benavidez, Liza 8:37 AM
HRAD Olingay, Remedios --
CMDD Peñaflor, Jay --
Corporate Governance Office I Call Tree
Cellular phones were unattended**
**

13. 10/18/2018 13
HR Coordinator Report
Division Business Continuity Coordinators Percentage accounted
OGC Cotoco, Geossiel 100%
OGC Vicedo, Veronica 100%
OGC Dela Paz, Lianne 100%
TD Gildore, Dondon 100%
HRAD Vergara, Herbert 100%
HRAD Bautista, Jo Ann 100%
CMDD Sandoval, Cilla 100%
IRD Encarnacion, Janet 100%
IRD Zuno III, JV 100%
TD Rocero, Zaldy 100%
CGO Zaman, Khom 100%
CPIRD Mamañgun, JB 100%
Corporate Governance Office I Call Tree

14. 10/18/2018 14
HR Coordinator Report
Division Business Continuity Coordinators Percentage accounted
IAG Alora, Jinky 100%
CTD Benavidez, Liza 100%
MOD Blanch, Rachelle 97%
SCCP Rubio, Renee 91%
CMDD Vilar, Joey 75%
CTD Rodriguez, Lhe 75%
TD Cruz, Emil 67%
HRAD Olingay, Remedios --
CMDD Peñaflor, Jay (Gladys) 100%
Corporate Governance Office I Call Tree
Staffs’ cellular phones were unattended*
*****

15. 10/18/2018 15
HR Coordinator Report
Division Business Continuity Coordinators Percentage accounted
IAG Alora, Jinky 100%
CTD Benavidez, Liza 100%
MOD Blanch, Rachelle 97%
SCCP Rubio, Renee 91%
CMDD Vilar, Joey 75%
CTD Rodriguez, Lhe 75%
TD Cruz, Emil 67%
HRAD Olingay, Remedios --
CMDD Peñaflor, Jay (Gladys) 100%
Corporate Governance Office I Call Tree
All of the staff in the Employee Services Dept.
were not accounted because the coordinator’s
cellular phone was unattended
**
**

16. 10/18/2018 16
HR Coordinator Report
Division Business Continuity Coordinators Percentage accounted
IAG Alora, Jinky 100%
CTD Benavidez, Liza 100%
MOD Blanch, Rachelle 97%
SCCP Rubio, Renee 91%
CMDD Vilar, Joey 75%
CTD Rodriguez, Lhe 75%
TD Cruz, Emil 67%
HRAD Olingay, Remedios --
CMDD Peñaflor, Jay (Gladys) 100%
Corporate Governance Office I Call Tree
MDBD’s staff were accounted after the COO got
the contact info from Anne -> Cilla -> Gladys because the
coordinator’s celphone was unattended
**
**

17. 10/18/2018 17
Call Tree Results
Corporate Governance Office I Call Tree
1. Critical business units of PSE should be readily contacted anytime and
should respond asap
2. Include an alternative coordinator (assistant coordinator) incase the
primary coordinator cannot be contacted
3. All coordinators and staff should not leave their cellular phones
unattended
The Q2 2013 Call Tree Exercise Partially Successful
Improvements to the Call Tree:

18. 10/18/2018 18
Questions?
Corporate Governance Office I Call Tree
The End
For additional queries, you may contact:
The Philippine Stock Exchange, Inc.
Corporate Governance Office (CGO)
Website : www.pse.com.ph