This document outlines Cheryl Ritchie's "Golden Results" marketing plan for selling a home. The plan involves 10 steps: discussing questions, reviewing market stats, credentials, buyer wants, online presence, pricing strategy, Cheryl's role, forms, marketing status meetings, and follow up. The plan emphasizes competitive pricing, professional photos and listings, and ongoing client communication to ensure a quick sale. Cheryl promises personal service and to help clients retrieve "Golden Results" by guiding their home through the selling process.
Golden Results Maryland Real Estate Buyer Purchase ProposalRE/MAX Leading Edge
Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Southern Maryland and Anne Arundel County Real Estate Services. Visit www.GoldenResults.com for more information.
#2021 Maryland Buyer Golden Results Real Estate Proposal RE/MAX Leading Edge
You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Maryland Real Estate Services. #2021 Maryland Real Estate Buyer Proposal Visit www.GoldenResults.com or EMail GoldenGirl@GoldenResults.com
You'll Retrieve Golden Results with your #2021 Maryland Real Estate Buyer Proposal from Cheryl Ritchie, RE/MAX Leading Edge, www.GoldenResults.com OR GoldenGirl@GoldenResults.com.
You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Maryland Real Estate Services. Visit www.GoldenResults.com or EMail GoldenGirl@GoldenResults.com.
Golden Results Maryland Real Estate Buyer Purchase ProposalRE/MAX Leading Edge
Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Southern Maryland and Anne Arundel County Real Estate Services. Visit www.GoldenResults.com for more information.
#2021 Maryland Buyer Golden Results Real Estate Proposal RE/MAX Leading Edge
You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Maryland Real Estate Services. #2021 Maryland Real Estate Buyer Proposal Visit www.GoldenResults.com or EMail GoldenGirl@GoldenResults.com
You'll Retrieve Golden Results with your #2021 Maryland Real Estate Buyer Proposal from Cheryl Ritchie, RE/MAX Leading Edge, www.GoldenResults.com OR GoldenGirl@GoldenResults.com.
You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Maryland Real Estate Services. Visit www.GoldenResults.com or EMail GoldenGirl@GoldenResults.com.
You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Southern MD and Southern Anne Arundel County Real Estate Services in 2020.
You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Southern Maryland and Anne Arundel County Real Estate Services in 2020.
Golden Results 2018 MD Home Real Estate Marketing Plan 52118RE/MAX Leading Edge
You'll Retrieve Golden Results with Cheryl Ritchie for all your Southern Maryland and Anne Arundel County Real Estate Services. Visit www.GoldenResults.com
You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Maryland Real Estate Services. Visit www.GoldenResults.com or EMail GoldenGirl@GoldenResults.com
Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Southern MD and Anne Arundel County Real Estate Service. Visit www.GoldenResults.com
You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Southern Maryland and Anne Arundel County Real Estate Services in 2020.
You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Southern Maryland and Southern Anne Arundel County Real Estate Services in 2020.
You'll Retrieve Golden Results for all your Southern Maryland and Anne Arundel County Real Estate Related Services. Visit www.GoldenResults.com for more Home Seller Services.
You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Southern Maryland and Anne Arundel County Real Estate Services. Visit www.GoldenResults.com
You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Southern Maryland and Anne Arundel County Real Estate Services. Visit www.GoldenResults.com
Listing Presentation - Craig F Soens @ Ferguson Dechert Real EstateCraig Soens
As a Realtor, I believe a full understanding of what your Realtor will do for YOU when listing your home is extremely important. Knowledge, comfort and, of course results are my main priorities for my client and I take many lengths to ensure a smooth and successful transaction when getting your home SOLD! This listing presentation will give you insight into all the benefits that come with listing with me and FERGUSON DECHERT REAL ESTATE, INC.
You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Southern Maryland and Southern Anne Arundel County Real Estate Services in 2020.
Golden Results Maryland Buyer Real Estate Luxury Purchase PlanRE/MAX Leading Edge
You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Southern Maryland and Anne Arundel County Real Estate Services in 2020!
Maryland Real Estate Luxury Seller Listing Presentation 2020RE/MAX Leading Edge
You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Southern Maryland and Anne Arundel County Real Estate Services. Visit www.GoldenResults.com
You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Southern MD and Southern Anne Arundel County Real Estate Services in 2020.
You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Southern Maryland and Anne Arundel County Real Estate Services in 2020.
Golden Results 2018 MD Home Real Estate Marketing Plan 52118RE/MAX Leading Edge
You'll Retrieve Golden Results with Cheryl Ritchie for all your Southern Maryland and Anne Arundel County Real Estate Services. Visit www.GoldenResults.com
You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Maryland Real Estate Services. Visit www.GoldenResults.com or EMail GoldenGirl@GoldenResults.com
Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Southern MD and Anne Arundel County Real Estate Service. Visit www.GoldenResults.com
You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Southern Maryland and Anne Arundel County Real Estate Services in 2020.
You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Southern Maryland and Southern Anne Arundel County Real Estate Services in 2020.
You'll Retrieve Golden Results for all your Southern Maryland and Anne Arundel County Real Estate Related Services. Visit www.GoldenResults.com for more Home Seller Services.
You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Southern Maryland and Anne Arundel County Real Estate Services. Visit www.GoldenResults.com
You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Southern Maryland and Anne Arundel County Real Estate Services. Visit www.GoldenResults.com
Listing Presentation - Craig F Soens @ Ferguson Dechert Real EstateCraig Soens
As a Realtor, I believe a full understanding of what your Realtor will do for YOU when listing your home is extremely important. Knowledge, comfort and, of course results are my main priorities for my client and I take many lengths to ensure a smooth and successful transaction when getting your home SOLD! This listing presentation will give you insight into all the benefits that come with listing with me and FERGUSON DECHERT REAL ESTATE, INC.
You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Southern Maryland and Southern Anne Arundel County Real Estate Services in 2020.
Golden Results Maryland Buyer Real Estate Luxury Purchase PlanRE/MAX Leading Edge
You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Southern Maryland and Anne Arundel County Real Estate Services in 2020!
Maryland Real Estate Luxury Seller Listing Presentation 2020RE/MAX Leading Edge
You'll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Southern Maryland and Anne Arundel County Real Estate Services. Visit www.GoldenResults.com
You'll Retrieve Goldem Results with Cheryl Ritchie, RE/MAX Leading Edge, for all your Southern Maryland and Southern Anne Arundel County Real Estate Services in 2020.
2023 Maryland Real Estate Seller Luxury Presentation. The Golden Girl has 40 +/- years experience covering Southern Maryland to Anne Arundel County including Calvert County, Charles County, St. Mary's County and P.G. County. Here are the Golden Results tools, steps and plan to sell your Maryland Luxury GOLDEN RESULTS home. You'll Retrieve Golden Results with Cheryl Ritchie, Associate Broker, RE/MAX Leading Edge, www.GoldenResults.com GoldenGirl@GoldenResults.com for the Golden Results YOU deserve.
2023 Maryland Real Estate Buyer Luxury Presentation. The Golden Girl has 40 +/- years experience covering Southern Maryland to Anne Arundel County including Calvert County, Charles County, St. Mary's County and P.G. County. Here are the Golden Results tools, steps and plan to find your Maryland Luxury GOLDEN RESULTS home. You'll Retrieve Golden Results with Cheryl Ritchie, Associate Broker, RE/MAX Leading Edge, www.GoldenResults.com GoldenGirl@GoldenResults.com for the Golden Results YOU deserve.
2023 Maryland Real Estate Buyer Presentation. The Golden Girl has 40 +/- years experience covering Southern Maryland to Anne Arundel County including Calvert County, Charles County, St. Mary's County and P.G. County. Here are the Golden Results tools, steps and plan to find your Maryland GOLDEN RESULTS home. You'll Retrieve Golden Results with Cheryl Ritchie, Associate Broker, RE/MAX Leading Edge, www.GoldenResults.com GoldenGirl@GoldenResults.com for the Golden Results YOU deserve.
2023 Maryland Real Estate Buyer Luxury Presentation. The Golden Girl has 40 +/- years experience covering Southern Maryland to Anne Arundel County including Calvert County, Charles County, St. Mary's County and P.G. County. Here are the Golden Results tools, steps and plan to find your Maryland Luxury GOLDEN RESULTS home. You'll Retrieve Golden Results with Cheryl Ritchie, Associate Broker, RE/MAX Leading Edge, www.GoldenResults.com GoldenGirl@GoldenResults.com for the Golden Results YOU deserve.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
4. “Golden Results” Meeting: Top Ten 2019 Listing Presentation For You
1. Discuss Your Questions and Concerns
2. RE/MAX International & RE/MAX Positive State of the Market
3. Credentials, Stats & Golden Results
4. What Do Buyers Want ? (Tech Tools, Rainbow of Services, GOLD to
SOLD) PLUS, What Makes the Golden Results Marketing Plan Golden?
5. Pile of Tech “Toys” and Online Presence
6. The Big Kahuna, The Real Deal, the Pot of Gold: “It’s a Price War and a
Beauty Contest and You Have to Win at Both”
7. I’m a 5-10% Stockholder… It’s Teamwork, Cooperation, Participation
8. Forms, Data, Menu of Services, Net Sheet
9. State of the Listing: Follow Up Meetings with Speed Opens
10. Review your Answered Questions and Concerns for Golden Results!
20. •Full Time Experienced Agents who average
15.1 Years Experience AND 16.3 Transactions
•CRS & GRI Stats that Are Above the Crowd
•Technology & Training that SOARS
•A Team Dedicated to Providing Superior Service
• The Synergism of Self Employed Professionals
Committed to the Success of Marketing Your Home
25. Your Home is One of Your
Largest Investments. Doesn’t it
make Sense to let an
Experienced Professional Guide
you through the Process?
26. Why is Cheryl a.k.a.( not AKC)
“The Golden Girl”
The Pick of the Litter?
27. Golden Girl Credentials…Resume…”Papers”…
•Licensed Realtor Since 1984…Associate Broker
• Full Time RE/MAX Agent Since 1988
• Prior 10 Year Retail Sales Experience with Levitz Furniture
• Virginia Tech Bachelor of Science Business Degree
• Certified Residential Specialist (CRS)
• Graduate of Realtors Institute (GRI)
• Accredited Buyer Representative (ABR)
• Seniors Real Estate Specialist (SRES)
• NAR E-Pro Designation (E-Pro)
•Military Relocation Professional (MRP)
28. More Golden Girl Credentials
•Short Sale & Foreclosure Expert (SFR)
• Master Certified Negotiation Expert (MCN)
• Re-build USA 203K Specialist
•Certified Distressed Property Expert (CDPE)
• Sell New Homes Designation (CNHS)
•Residential Construction Certified (RCC)
•Southern Maryland Board Hall of Fame
• RE/MAX International Advertising Award
•Fully Computer Automated for “Golden Results”
You’ll Retrieve Golden Results With Cheryl!
32. How Does “Gold” Turn To “Sold”?
Your Personal Marketing Plan
• Golden Results “Price Your Home To Sell” CMA
•Net Sheet on Excel
•Spring Fix/Spruce List
•Pre Sale Home Inspection and Appraisal
•One Year 2-10 Home Warranty OR HMS Warranty
• RE/MAX Sign, Lockbox, &MLS Entry
33. How Does “Gold” Turn To “Sold”?
Your Personal Marketing Plan
• Qualified Customers with Loan Pre Approval
• Centralized Showing Service Email Feedback
• Buyer Representation on YOUR Next Purchase OR
• TLC Selection of Qualified Agent in Another Market
• Advanced Technology Training & Tools
•Monthly CMA Updates
•Hands On vs. Team Concept for Personal Follow Up
There’s No Bones About It,
These All Add Up to Golden Results
34. How Does “Gold” Turn To “Sold”?
Your Personal Marketing Plan
•Your Home on the Web (Extra Photos!)
•GoldenResults.com
•Cheryl Ritchie.net & GoldenResults.net
•REMAX.com (Leadstreet Leads!)
•Realtor.com & Trulia.com &Zillow.com
•CherylRitchie.com
•EMail Flyers
•List Hub Sites
•PLUS Active Rain Blog with RealBird OR
• SouthernMdRealEstateMarket.com
35. How Does “Gold” Turn To “Sold”?
Your Personal Marketing Plan
• RE/MAX House Tour Previews & Feedback
•Speed Open Houses
•Virtual Tours & RE/MAX Leading Edge Broadcasts
•Top Producer Community & School Reports
• EMail Tours, Feature Sheets &Just Listed Info
• Calls, Mailers &EMails to Old & Current Customers, Agents, Neighbors
•Automatic MLS Saved Search Notifications (Database Delivery!)
•Web Commercials , Blog Entries, & YouTube Videos
•Social Networking via ListingstoLeads.com
50. RE/MAX House Tours are GOLDEN RE/MAX House Tours bring the
eyes of the Buyers to you, the Seller , so we can preemptively price ,stage and correct
the conditions to sell your home.
62. How Does “Gold” Turn To “Sold”?
Your Personal Purchase Plan:
• Negotiation Leverage w/ Loan Pre Approval
• Up to Date RE/MAX “Just Listed” Voice & EMail Broadcast Info
• Convenient Information Access on Multiple Web Site Publications:
GoldenResults.com
Cheryl Ritchie.com
GoldenResults.net
RE/MAX.com
SouthernMdRealEstateMarket.com, Facebook, LinkedIn
Are ALL Provided As Information Gathering Time Savers for YOU!
63. How Does “Gold” Turn To “Sold”?
Your Personal Purchase Plan:
•Utilization of Saved Searches in MLS PLUS
•Virtual Tours , Web Commercials , Real Bird Property Site PLUS
•Feature Sheets, Plats, & Disclosures/Disclaimers PLUS
•Just Listed Property Info PLUS
•Extra Community Info From Top Producer 8i PLUS
•Monthly EMail SOLD Data via BombBomb PLUS
•Blog Reports on GoldenResults.com PLUS
•RE/MAX House Tour Previews
Are ALL Provided As Information Gathering Time Savers for YOU!
64. How Does “Gold” Turn To “Sold”?
Your Personal Purchase Plan:
•HomeSnap Mobile MLS Search PLUS
•QR Code Product PLUS
•Centralized Showing Service Product PLUS
•REDX Expired Listings OR FSBO Leads
•Cole Realty Resource Contacts
•Market Snapshots
Also Are ALL Provided As Information Gathering Time
Savers for YOU!
65. How Does “Gold” Turn To “Sold”?
Your Personal Purchase Plan:
•Provision of CMA/ Market Stats to Prepare your Offer
•Docusign & GotoMeeting.com
•Schedule of Home Inspection & Misc. Inspections
•Ongoing Follow Through
• Computer Automated Office
PLUS OVER Thirty Years Experience PLUS Hands On vs.
Team Concept for Excellent Personal Updates & Follow Up
All Add Up to Golden Results!
135. It’s a Price War and a Beauty Contest and You Have to Win at Both!
This is the BIG Kahuna. This is the Real Deal. This is Where It’s At.
Price is the Great Equalizer. Think about Foreclosures. They Sell. Price
Adjusts for Everything.
Casper Showings.Slippers and Jammies. Get the date to get Engaged!
The Sound of Microwave Popcorn
New Kid on the Block or NEW Kid at School..New Broom Sweeps
Clean!
10% ARE Selling. 90% ARE NOT.
136. Buyers VOTE with their Feet…No Pitter Patter thru the Door…
Your Spirits need not Soar, the vote is already cast and this vote has a
ROAR!
The Market speaks to us. The Silence is Deafening.
Athlete, Olympics…There’s Just One Number One Winner
Pretend you Won the Lottery and have to spend the winnings this
weekend on a home in this area in the price range on this already
researched paperwork ( which is your competition). How do we stack up?
Let’s “Shop the Actives” Let’s spend some of that Million Dollars on a
home. Let’s compare. Are you buying your home back … at what cost?
137. The Grocery Line…The Slinky
The Maytag Repairman…Pick up vs. Delivery Costs
The Depthfinder
The Petite Store…The Parade…The Prom
Who shows up at the Party? You have to have someone to negotiate with…
As a Seller….Time is not your Friend. (In my world, neither is chocolate)
My favorite book is “Gone with the Wind.” Those are Gone with the Wind
Prices.
138. You are the Gatekeeper for the “Guests”…You determine how many come thru
the Gate with the pricing you determine. Picture a Drawbridge. How many
Buyers are you going to allow thru?
NAR Stats 1-2 /2-3 showings then 10 then Overpriced. I don’t need to tell
you! You’ll tell me.
Healthy Market is 4-6 months. This is 10. This is a Buyer’s Market. RAZOR
Sharp Pricing is how you get in the 10%.
Why would someone buy an Overpriced Home in an Underpriced Market?
The Algebra Check…the Checks and Balance System…the Turnip Truck
139. You may not need to sell. But your competition in that ten percent
does. And that is who you are competing against. You have to
position yourself to WIN. You choose to be in the ten percent.
Have No Regrets, No Tears Pricing.
Who stole our sale?
There’s no second chance to be first choice.
Nine Months to Hatch and Longer…Radar Ready to Spot Razor
Sharp Pricing…Ready to Latch on the Correct Home that’s
Hatched.
140. The Market has rejected this price. You need to reposition your home in the
marketplace so it will sell.
What is your monthly payment and monthly cost to maintain this home? I want to
add the closing costs and price reduction a buyer may request in an offer, say 3-
5% and up, to this monthly cost. Those numbers add up to roughly___ for all
the estimated months to sell . Now let’s compare this to the number you are
thinking and let’s discuss a pricing strategy. You’re going to pay to play.
Buyers want more for less. At this price, you offer less for more, not more for
less. And remember, this is a Buyer’s Market saturated with a ten month versus
a healthy 4-6 month inventory with only 10%, in the very best sales pace zip
codes, of the inventory selling.
141. The Buyers see the Days on Market on the Printouts. The good homes
go in 30 days or so, still, even in this market. They’ve watched for nine
months and they know this. After that 45-60 day mark or so they are
asking how much the seller will take. Why would they offer the list price or
close to list when no one else has in al l that time? These Homes become
the leftovers. Why would a Buyer pay list price for leftovers? To them,
these are ready for the Clearance Rack. Do you want to be on the
Clearance Rack or in the Bargain Basement Department? Or do you
want to be in the Retail Store where you deserve to be? Think about it.
When you are overpriced, you are invisible to those who would want your
home and can afford your home but are rejected by those who can and will
buy more for less. You are in the wrong price category and being
compared to homes that offer lots more so your showings are Caspers.
142. Just like there are checks and balances in our government, there are
checks and balances in this system. Even if the Buyer has cash and has
just landed off a boat from some remote island, the agent will represent
the buyer and prepare a CMA before the offer is written… after they
have viewed dozens of homes with their own mental cash register that
clicks and ticks. The licensed appraiser has his job to keep and the
underwriter has the money to protect for the loan. Then, there’s easy
Buyer access to inventory and sales data online. There are no secrets.
The data’s all there and so are all the checks and balances.
143. You’re going to say your home offers so much more so you can price it for
more, right? Each home has special positive features that offer more and each
home has minus features that need to be adjusted. Price adjusts for everything.
It is the great equalizer. Focus on square footage and comments for condition
as we go thru the comps. Plus, always remember, there are mental roadblocks on
some of the big price points. Also, to be that Belle of the Ball may be $25K!
Life’s too short to make all the mistakes. Sometimes you have to learn from the
mistakes of others. Let the 90% of the Home Sellers who are not selling make
the pricing mistakes. You have to offer more than each home in your price
bracket. You have to stand out. You have to be hot to trot and trot to hot. You
have to win the race, win the battle, win the price war. As every Beauty Queen
or King should.
144. Phantom Inventory
You are Buying in this Market, too, at these interest rates and these
prices. You make it up in spades this way. It’s a GAIN not a loss in the big
picture…in the long run…Real estate is long range investment.
Add closing to sales price. Create Auction Environment.
Hand me the Four (one to spare) that I need to hand to the Appraiser
because that is what I will have to do.
Let’s Review the Numbers. Did you get a chance to review the PDF
I already emailed earlier? Let’s look at the showing reports first….
145.
146.
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150.
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152.
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161.
162. FIVE REASONS A PROPERTY SELLS
1 - Location
2 - Price
3 - Terms
4 - Condition of the property
5 - The Agent you select
YOU CONTROL FOUR OF THESE!
163. I’m a 5-10% Stockholder… It Takes Teamwork, Cooperation, Participation
164. Let’s Review Forms, Data, Menu of Services, and Net
Proceeds on Excel Spreadsheets…Stockholder Certificate
165. Benefits of a Pre-Appraisal and Pre-Inspection
The benefits of ordering an appraisal and an inspection when
initially listing the home can make the entire marketing process
move smoother and quicker.
Establishes Objective Value
Validates List Price
Establishes Basis for Comparison
Creates Awareness of Condition of Home
Anticipates Potential Problem Areas
Saves Time
Pre-Appraisal & Pre-Inspection Save Time & Money, too!
Show Ready is Sold Ready to You!
171. 1. Discuss Your Questions and Concerns
2. RE/MAX International & RE/MAX Positive State of the Market
3. Credentials, Stats & Golden Results
4. What Do Buyers Want ? (Tech Tools, Rainbow of Services, GOLD to
SOLD) PLUS, What Makes the Golden Results Marketing Plan
Golden?
5. Pile of Tech “Toys” and Online Presence
6. The Big Kahuna, The Real Deal, the Pot of Gold: “It’s a Price War and a
Beauty Contest and You Have to Win at Both”
7. I’m a 5-10% Stockholder… It’s Teamwork, Cooperation, Participation
8. Forms, Data, Menu of Services, Net Sheet
9. State of the Listing: Follow Up Meetings with Speed Opens
10. Review your Answered Questions and Concerns for Golden Results!
172. I know you are concerned about the
Sale of Your Home…
173. The Golden Girl’s Weekly To Do
List:
Laundry
Groceries
Gas
Clean House
Sell a House
Starbucks Coffee
174. P.S. I want to make Your
Move as Fuzzy and Warm as
Your Favorite Pair of Slippers
(“What Slippers…Did she say
Slippers…Where?”)
175. Because Every Pup
Deserves a Palace!
Cheryl Ritchie, RE/MAX Leading Edge
Retrieve “Golden Results” With Cheryl
176. My Commitment To You
I Pledge To Give You The Golden
Results You Expect and Deserve.
Cheryl Ritchie, RE/MAX Leading Edge
Retrieve “Golden Results” With Cheryl
177. Three R’s For “Golden Results”
Right Price
RE/MAX Leading Edge
Right “Ritchie” Realtor “3R’s”
180. How to contact the Golden Girl : RE/MAX Leading Edge Office 800-343-9770
Office 410-224-3200
Cell ( Call or Text ) 301-980-7566
EMail GoldenGirl@GoldenResults.com
Website www.GoldenResults.com
You’ll Retrieve Golden Results with Cheryl Ritchie, RE/MAX Leading Edge
182. S A M P L E S: Note DOM Days on Market, List Price, Sales Price, Seller Subsidy & Remarks
NEW! 2019! Choice of NEW!
Home Jab https://www.homejab.com/ OR TruPlace https://go.truplace.com/
***GOLDEN! Real Bird Single Property Website with Custom GoDaddy URL GOLDEN!***
https://widgets.realbird.com/FeaturedListingsBoard.aspx?id=F2D7E2A2&rb_st=10.20.30&rb_ss=1&rb_lar
ge=1
https://listings.realbird.com/F2D7E2A2/235803.aspx
https://listings.realbird.com/F2D7E2A2/320078.aspx
Active Rain & GoldenResults.com Blog Post http://activerain.com/blogs/goldenresults
https://www.youtube.com/watch?v=24_IxbIiQsU
https://vimeo.com/321585011
https://www.youtube.com/watch?v=Sa_CM9aWw6g&feature=youtu.be
https://www.youtube.com/channel/UCs_Td8UEKEXp14T4eAAXXcg
****DATA from NAR Profiles of HomeBuyers and Home Sellers Yearly Report ****