Presentation for PRSA Colorado. July 8, 2009.

1. Social Media Update
Doyle Albee
President/New Media Practice Director
Metzger Associates

2. 2

3. Trends: Social Bookmarking
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4. Trends: Social Bookmarking
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5. 30
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6. www.delicious.com/
doyleablee/07 08 09
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7. Trends: Social Media Releases

8. Trends: Social Media Releases
What makes a release
“social?”

9. Trends: Social Media Releases
What makes a release
“social?”
• Features Social Media
ingredients:

10. Trends: Social Media Releases
What makes a release
“social?”
• Features Social Media
ingredients:
• Links to bookmarking
networks

11. Trends: Social Media Releases
What makes a release
“social?”
• Features Social Media
ingredients:
• Links to bookmarking
networks
• Contextual tags

12. Trends: Social Media Releases
What makes a release
“social?”
• Features Social Media
ingredients:
• Links to bookmarking
networks
• Contextual tags
• Ability to track and host
conversations

13. Trends: Social Media Releases
What makes a release
“social?”
• Features Social Media
ingredients:
• Links to bookmarking
networks
• Contextual tags
• Ability to track and host
conversations
• Ability to discover them within
social networks

14. Elements of an SMR
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15. Elements of an SMR
• Headline
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16. Elements of an SMR
• Headline
• Intro paragraph, rich with key words, relevance and context
(summary)
7

17. Elements of an SMR
• Headline
• Intro paragraph, rich with key words, relevance and context
(summary)
• Supporting facts, quote
7

18. Elements of an SMR
• Headline
• Intro paragraph, rich with key words, relevance and context
(summary)
• Supporting facts, quote
• Embeddable Video (The new VNR) or Embeddable Audio
7

19. Elements of an SMR
• Headline
• Intro paragraph, rich with key words, relevance and context
(summary)
• Supporting facts, quote
• Embeddable Video (The new VNR) or Embeddable Audio
• Embeddable Images
7

20. Elements of an SMR
• Headline
• Intro paragraph, rich with key words, relevance and context
(summary)
• Supporting facts, quote
• Embeddable Video (The new VNR) or Embeddable Audio
• Embeddable Images
• RSS for the company news, product info or both
7

21. Elements of an SMR
• Headline
• Intro paragraph, rich with key words, relevance and context
(summary)
• Supporting facts, quote
• Embeddable Video (The new VNR) or Embeddable Audio
• Embeddable Images
• RSS for the company news, product info or both
• Post in social network (Facebook, etc.)
7

22. Elements of an SMR
• Headline
• Intro paragraph, rich with key words, relevance and context
(summary)
• Supporting facts, quote
• Embeddable Video (The new VNR) or Embeddable Audio
• Embeddable Images
• RSS for the company news, product info or both
• Post in social network (Facebook, etc.)
• Blog this (links to blogging platforms)
7

23. Elements of an SMR
• Headline
• Intro paragraph, rich with key words, relevance and context
(summary)
• Supporting facts, quote
• Embeddable Video (The new VNR) or Embeddable Audio
• Embeddable Images
• RSS for the company news, product info or both
• Post in social network (Facebook, etc.)
• Blog this (links to blogging platforms)
• Share on Twitter, Jaikue, Pownce or Tumblr
7

24. Elements of an SMR
• Headline
• Intro paragraph, rich with key words, relevance and context
(summary)
• Supporting facts, quote
• Embeddable Video (The new VNR) or Embeddable Audio
• Embeddable Images
• RSS for the company news, product info or both
• Post in social network (Facebook, etc.)
• Blog this (links to blogging platforms)
• Share on Twitter, Jaikue, Pownce or Tumblr
• Bookmarks
7

25. Elements of an SMR
• Headline
• Intro paragraph, rich with key words, relevance and context
(summary)
• Supporting facts, quote
• Embeddable Video (The new VNR) or Embeddable Audio
• Embeddable Images
• RSS for the company news, product info or both
• Post in social network (Facebook, etc.)
• Blog this (links to blogging platforms)
• Share on Twitter, Jaikue, Pownce or Tumblr
• Bookmarks
• Relevant links
7

26. Elements of an SMR
• Headline
• Intro paragraph, rich with key words, relevance and context
(summary)
• Supporting facts, quote
• Embeddable Video (The new VNR) or Embeddable Audio
• Embeddable Images
• RSS for the company news, product info or both
• Post in social network (Facebook, etc.)
• Blog this (links to blogging platforms)
• Share on Twitter, Jaikue, Pownce or Tumblr
• Bookmarks
• Relevant links
• Digg, Reddit, and other relevant news aggregators and communities.
7

27. Elements of an SMR
• Headline
• Intro paragraph, rich with key words, relevance and context
(summary)
• Supporting facts, quote
• Embeddable Video (The new VNR) or Embeddable Audio
• Embeddable Images
• RSS for the company news, product info or both
• Post in social network (Facebook, etc.)
• Blog this (links to blogging platforms)
• Share on Twitter, Jaikue, Pownce or Tumblr
• Bookmarks
• Relevant links
• Digg, Reddit, and other relevant news aggregators and communities.
• Comments - Maybe also include a link to a hosted network on Ning
or even a discussion forum on Tangler or Google Groups
7

28. PitchEngine

29. PitchEngine
What is PitchEngine

30. PitchEngine
What is PitchEngine

31. PitchEngine
What is PitchEngine
• A new approach to reach
your audiences

32. PitchEngine
What is PitchEngine
• A new approach to reach
your audiences
• A free alternative to offings
from PR Newswire,
BusinessWire or MarketWire

33. PitchEngine
What is PitchEngine
• A new approach to reach
your audiences
• A free alternative to offings
from PR Newswire,
BusinessWire or MarketWire
• An excellent way to both
speak directly to your
audience and boost SEO

34. PitchEngine Example
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35. PitchEngine Result
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36. Trends
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37. Trends
The “new media” market is maturing
11

38. Trends
The “new media” market is maturing
• Facebook is 5 years old and has 200 million
members. 100 million log on every day!
11

39. Trends
The “new media” market is maturing
• Facebook is 5 years old and has 200 million
members. 100 million log on every day!
• LinkedIn is becoming a mainstream tool with
more than 135 million users spanning 170
industries. A new user joins every second
11

40. Trends
The “new media” market is maturing
• Facebook is 5 years old and has 200 million
members. 100 million log on every day!
• LinkedIn is becoming a mainstream tool with
more than 135 million users spanning 170
industries. A new user joins every second
• Twitter, the fastest growing, has 16 million+
users
11

41. “The Obama Generation”
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42. “The Obama Generation”
• Always had the President as their Facebook friend
12

43. “The Obama Generation”
• Always had the President as their Facebook friend
• The President was always the top Twitter user as far as they
can remember
12

44. “The Obama Generation”
• Always had the President as their Facebook friend
• The President was always the top Twitter user as far as they
can remember
• Their President has always addressed them on Saturday
mornings on YouTube
12

45. “The Obama Generation”
• Always had the President as their Facebook friend
• The President was always the top Twitter user as far as they
can remember
• Their President has always addressed them on Saturday
mornings on YouTube
• They have always been connected to their friends to discuss
topics and join causes in social networks
12

46. “The Obama Generation”
• Always had the President as their Facebook friend
• The President was always the top Twitter user as far as they
can remember
• Their President has always addressed them on Saturday
mornings on YouTube
• They have always been connected to their friends to discuss
topics and join causes in social networks
• Blackberrys are the new scepter of power, and a status
symbol
12

47. “The Obama Generation”
• Always had the President as their Facebook friend
• The President was always the top Twitter user as far as they
can remember
• Their President has always addressed them on Saturday
mornings on YouTube
• They have always been connected to their friends to discuss
topics and join causes in social networks
• Blackberrys are the new scepter of power, and a status
symbol
• During this administration, Whitehouse.gov will transform
from a destination site to a place where constituents will have
two-way conversations with peers and the administration
12

48. Trends
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49. Trends
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50. Trends
15

51. Trends
Online video will grow and grow and grow
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52. Trends
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53. Trends
20
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54. Trends
• YouTube accounted for more traffic in
2007 than the entire Internet in 2000
20
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55. Trends
• YouTube accounted for more traffic in
2007 than the entire Internet in 2000
• Tina Fey’s acceptance speech at the
Emmys for 30 Rock listed all the places
you could watch the show -- “on NBC-
TV” came last
20
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56. Trends
• YouTube accounted for more traffic in
2007 than the entire Internet in 2000
• Tina Fey’s acceptance speech at the
Emmys for 30 Rock listed all the places
you could watch the show -- “on NBC-
TV” came last
• Gary Vaynerchuk’s Wine Library TV gets
more than 50,000 downloads every day
and has landed him on major talk shows
20
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57. Trends
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58. Trends
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59. Trends
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60. Trends
10
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61. Trends: Simplot Case Study
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62. Trends: Simplot Case Study
Successful brands/companies will not have “a
Facebook page,” they will have a complete online
brand management strategy.
Spud Bros. has:
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63. Trends: Simplot Case Study
Successful brands/companies will not have “a
Facebook page,” they will have a complete online
brand management strategy.
Spud Bros. has:
• Facebook
22

64. Trends: Simplot Case Study
Successful brands/companies will not have “a
Facebook page,” they will have a complete online
brand management strategy.
Spud Bros. has:
• Facebook
• Blog
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65. Trends: Simplot Case Study
Successful brands/companies will not have “a
Facebook page,” they will have a complete online
brand management strategy.
Spud Bros. has:
• Facebook
• Blog
• Twitter
22

66. Trends: Simplot Case Study
Successful brands/companies will not have “a
Facebook page,” they will have a complete online
brand management strategy.
Spud Bros. has:
• Facebook
• Blog
• Twitter
• Cable Advertising with Twitter/SMS Overlay
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68. 30
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69. Visit Me Online:
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70. Visit Me Online:
‣ Twitter: www.twitter.com/doylealbee
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71. Visit Me Online:
‣ Twitter: www.twitter.com/doylealbee
‣ www.metzgerblog.com
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72. Visit Me Online:
‣ Twitter: www.twitter.com/doylealbee
‣ www.metzgerblog.com
‣ LinkedIn: http://www.linkedin.com/in/doylealbee
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73. Visit Me Online:
‣ Twitter: www.twitter.com/doylealbee
‣ www.metzgerblog.com
‣ LinkedIn: http://www.linkedin.com/in/doylealbee
‣ Facebook: http://www.facebook.com/doyle.albee
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74. Visit Me Online:
‣ Twitter: www.twitter.com/doylealbee
‣ www.metzgerblog.com
‣ LinkedIn: http://www.linkedin.com/in/doylealbee
‣ Facebook: http://www.facebook.com/doyle.albee
‣ Delicious: http://www.delicious.com/doylealbee
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75. Visit Me Online:
‣ Twitter: www.twitter.com/doylealbee
‣ www.metzgerblog.com
‣ LinkedIn: http://www.linkedin.com/in/doylealbee
‣ Facebook: http://www.facebook.com/doyle.albee
‣ Delicious: http://www.delicious.com/doylealbee
‣ www.doylealbee.com
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