Proyecto final ingles PPT
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Digital marketing uses various online media like websites, mobile apps, and video games to advertise and promote products and services. Common digital marketing tactics include banners with graphics and audio to attract website visitors, personalized emails about new products or services, and cookies that store personal information to tailor website experiences. The goal is to establish direct communication with customers and drive them to landing pages for purchases.
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This document discusses multimedia, including its meaning, elements, types, and applications. Multimedia refers to combining different media like text, sound, and video. The five elements of multimedia are text, images/graphics, audio, video, and animation. Multimedia can be linear, presenting content sequentially, or non-linear, allowing user interactivity and control. Applications of multimedia include entertainment, business, software, education/training, and the web.
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Copyright law breaks down in the digital environment as digital objects can be easily copied and accessed simultaneously by multiple users. Libraries caretake information but do not necessarily own the copyrights. It is unlikely libraries can freely digitize copyrighted materials in their collections. Instead, they must obtain permission or develop mechanisms like Digital Rights Management to manage copyrights while providing access. Fair Use allows limited use of copyrighted works for non-commercial educational purposes, but what is permissible without permission is still being discussed. Section 108 of the Digital Millennium Copyright Act allows libraries to make up to 3 copies for preservation of published in-copyright or unpublished works in their collections. Digital Rights Management controls access to and usage of digital objects according to license agreements between
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Marycela Rodriguez took her family on a vacation to Honda, Colombia. While some of her nieces enjoyed playing in a wading pool near the Magdalena River, her daughter Valery did not like the pool. The family spent time lunching at a kiosk, visiting amusement areas in Honda, and traveling for three hours each way between their home and Honda.
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Digital marketing refers to the use of digital channels, platforms, and technologies to promote and advertise products, services, or brands. It encompasses a wide range of online marketing activities aimed at reaching and engaging a target audience through various digital mediums. Digital marketing leverages the internet and electronic devices, such as computers, smartphones, and tablets, to connect with consumers.
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Digital marketing uses electronic devices like computers and smartphones to engage consumers through various digital channels such as social media, email, mobile apps, and websites. It can promote brands, products, and services in a timely, cost-effective manner. There are two main forms - pull marketing, where consumers actively seek content through searches and feeds, and push marketing, where marketers send messages without consent through ads and spam. Digital marketing is a growing field that supports customer engagement and servicing across many industries.
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This document provides an overview of e-marketing, including its past, present, and future. In the past (Web 1.0), organizations created content that users consumed. Today (Web 2.0), users are also content producers through social media and user-generated content. The future (Web 3.0) may include artificial intelligence and seamless social networking. E-marketing strategies have shifted power from sellers to buyers and require engaging users through content marketing, social media, and other inbound tactics. The internet provides opportunities for global reach, personalization, and measurable results but also challenges like media fragmentation.
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Digital marketing refers to the use of digital channels, platforms, and technologies to promote and advertise products, services, or brands. It encompasses a wide range of online marketing activities aimed at reaching and engaging a target audience through various digital mediums. Digital marketing leverages the internet and electronic devices, such as computers, smartphones, and tablets, to connect with consumers.
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The document discusses digital media, which includes various types of media content that can be delivered through multiple channels and consumed on different devices. It notes that the combination of media types, channels, and devices creates thousands of ways to reach audiences with digital content. It also provides examples of common media types, channels, and devices used in digital media.
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This document provides an overview of multimedia from different perspectives and defines multimedia. It discusses the key features of multimedia including interactivity, navigation, and hyperlinks. It also outlines various types of multimedia such as text, graphics, animation, audio, and video. The document then covers several application areas of multimedia such as in creative industries, commercial, entertainment, education, engineering, industry, and medicine. It provides examples of different multimedia technology applications including video teleconferencing and multimedia mail. Finally, it discusses the four main stages of multimedia application development: planning and costing, designing and producing, testing, and delivering.
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1. Digital marketing is marketing that uses electronic devices and the internet to engage with consumers, and internet marketing is a major component of digital marketing.
2. With more people getting connected online every day, digital marketing has become necessary for many organizations, including small businesses, to trade and promote themselves online.
3. Digital marketing provides benefits over traditional marketing such as putting consumers in control, providing convenience, driving brand loyalty, reducing selling cycles, building brands, being measurable, and being cost effective.
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Structural Design Process: Step-by-Step Guide for Buildings
Structural Design Process: Step-by-Step Guide for Buildings
Proyecto final ingles PPT
- 2. Definition: • Digital Marketing and On-line is a study of Internet use technical to advertise and sell products and services. • Digital marketing uses, and is present in media such as internet, mobile telephony, digital television and even video games. • The media most commonly used online to promote the products are
- 3. The banners They are tiny graphics with animation and audio. They function as small ads that attract the attention of clients accessing the web pages promote the products. Parts of the banner 1) Design 2) Message 3) Landing page
- 4. The e-mails Is a means to establish a direct and personalized communication with customers. Through mail may promote new products, report on their characteristics, or as a link for the user to directly access the websites.
- 5. Personal messages. The use of "cookies" (small text files that are stored on your computer with personal information to expedite the opening of a particular web page).