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Prospects and Realities in the Circular
Economy
A practitioner’s guide to recycled plastics at scale
John Ortiz / September 21, 2016
Confidential
2
3
Current status plastics recycling industry
HP PCR efforts and what we’ve learned
Call to action
1
Agenda
Confidential
Current status recycling industry
Confidential
Current recycling industry
2014 report
‘Plastic value chains – WEEE in the Nordic
region’
- 18% WEEE volume is plastic
- Less than 28% WEEE plastic currently
recycled
‘Single most important issue… - to engage
electronic manufacturers in a meaningful
fashion’
Confidential
Product manufacturer perspective - PCR
HP product team concerns
• Cost
• Quality
• Availability
Confidential
What HP is doing and what we’ve learned
Confidential
Learn by doing OEM engagement and strategic
vision
Collaborate with innovative
partners
HP’s PCR learnings
Keys to success
Confidential
Learn by doing!
Closed-loop PCR progression – HP supplies
• Greater than 80% HP inkjet supplies contain closed-loop plastic!
Wave 1: rPET
Wave 2: rPP
Wave 3: r2P2
Confidential
HP and HPRC
It’s ok to fail! Learn and move forward
Confidential
Circular Economy in action
Create a collaborative, innovative and circular supply chain
Confidential
Retail Collection
Partners
Call to action
Confidential
Call to action
• Collaborative mindset
• Innovate – not business as usual
• Reasonable money to be made
• Bigger opportunity than ecolabel minimums
• Partner with OEM’s
Confidential
Thank you
Confidential

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