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The fusion of fashion and music
A new and unique way of following your
favourite music artists and buying into
their fashion looks at a click of a button.
This app will allow you to sit back and
watch your favourite music videos,
watch interviews and explore fashion
within the music industry.
Target Audience
● Primarily targeted towards 18 to
30 year olds.
● Also targeted towards music and
fashion lovers which introduces a
mass audience.
● Targeted towards music artists
following.
Platforms
● Apple and Android smart phones
e.g. iPhone, Samsung
● Tablets and iPads
● Distributed on Apple Store and
Google Play.
● '96 percent of people in the UK
who are aged between 18 to 30
own a smart phone' (statista.com)
How it works?
● Allows users to watch music
videos and interviews of music
artists as well as buying the outfits
seen within a click of a button.
● Converges together the idea of
fashion and music which inspires
users from a fashion and music
point of view.
● Allows users to follow their
favourite music artist and buy into
their look.
Marketing
- LOW BUDGET AD CAMPAIGN-
What channels?
● Instagram
● YouTube
● Facebook
● Twitter
● Spotify
● Snapchat
● Capital FM and Kiss Radio
● Display advertising on ASOS,
Urban Outfitters, VEVO, Top Chart
Marketing
- LOW BUDGET AD CAMPAIGN-
Ideas
● App demo video
● App promotional video
● Using bloggers and influencers
● Featuring on app review sites
● Applying for app awards
● Featuring the app in all company
emails
Staff
● Project manager
In charge of looking after contracts, deadlines,
delivery and confidential requirements
● Development team
Coding for the app according to the specification
● Designer
In charge of designing the app for the audience
and their specific needs
● Marketing expert
In charge of social media marketing and also being
able to use app analytics.
Why invest in us?
● Gap in the market – a convergence
of fashion and music in the form of
an app.
● The app will be popular with more
than one audience, covering a
mass audience.
● A lot of profit can be made through
commission and sponsorships
Any questions?

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Proposal presentation

  • 1. The fusion of fashion and music
  • 2. A new and unique way of following your favourite music artists and buying into their fashion looks at a click of a button. This app will allow you to sit back and watch your favourite music videos, watch interviews and explore fashion within the music industry.
  • 3. Target Audience ● Primarily targeted towards 18 to 30 year olds. ● Also targeted towards music and fashion lovers which introduces a mass audience. ● Targeted towards music artists following.
  • 4. Platforms ● Apple and Android smart phones e.g. iPhone, Samsung ● Tablets and iPads ● Distributed on Apple Store and Google Play. ● '96 percent of people in the UK who are aged between 18 to 30 own a smart phone' (statista.com)
  • 5. How it works? ● Allows users to watch music videos and interviews of music artists as well as buying the outfits seen within a click of a button. ● Converges together the idea of fashion and music which inspires users from a fashion and music point of view. ● Allows users to follow their favourite music artist and buy into their look.
  • 6. Marketing - LOW BUDGET AD CAMPAIGN- What channels? ● Instagram ● YouTube ● Facebook ● Twitter ● Spotify ● Snapchat ● Capital FM and Kiss Radio ● Display advertising on ASOS, Urban Outfitters, VEVO, Top Chart
  • 7. Marketing - LOW BUDGET AD CAMPAIGN- Ideas ● App demo video ● App promotional video ● Using bloggers and influencers ● Featuring on app review sites ● Applying for app awards ● Featuring the app in all company emails
  • 8. Staff ● Project manager In charge of looking after contracts, deadlines, delivery and confidential requirements ● Development team Coding for the app according to the specification ● Designer In charge of designing the app for the audience and their specific needs ● Marketing expert In charge of social media marketing and also being able to use app analytics.
  • 9. Why invest in us? ● Gap in the market – a convergence of fashion and music in the form of an app. ● The app will be popular with more than one audience, covering a mass audience. ● A lot of profit can be made through commission and sponsorships