The document proposes creating a 5-minute promotional video for Cheadle College's creative media extended course. The video will showcase positive student testimonials about the course's benefits to have a bigger impact. It will also promote the college overall. The video could be distributed via YouTube for a large, worldwide audience at no cost. DVD and presentation formats are also options but have fewer viewers. Compressed video and image files will be needed to fit the content onto cheaper discs or stream quickly online without buffering.

1. Proposal
Cheadle campus require me to create a promotional video, this video will promote the creative
media extended course. This video will show a lot of positive views on the extended media course,
benefits and help full advice from students who take the course, when students say positive things
about the course it has a bigger impact because other people would expect teachers to say positive
things because they teach it, whereas students are more likely to voice their actual opinion. The
video length will be around five minutes long; this seems like enough time to encourage students to
take up the course and also to get all the opinions across. Also it’s enough time so that the viewers
don’t get bored while watching.
We will be promoting Cheadle College as a whole as well as promoting the specific course of
Extended Creative media/level 3 promoting the college itself can be as easy as putting the Cheadle
college logo at the top of presentations and videos as well as filming around the college. This is also
advertising the college to potential students that might watch the presentation or DVD. Viral
marketing could be used to promote and advertise Cheadle College and the course by using email to
spread the Video/DVD; this could be in the form of a video on YouTube. Using the internet is one of
the best ways to advertise a College because it is open to the world once it’s uploaded to social sites
such as YouTube, Such as previous promotional videos for Cheadle Campus such as the one below.
This video was made for advertising
purposes and was uploaded onto
Google so that as many people as
possible would view it, this is such as
great site to use because its free and
allows anyone with an internet
connection to watch videos and to
chat about them in the comment
section below each video.
I think that YouTube would be the
best way to connect my Promotional
video with everyone who is intrigued
by the thought of joining the college
and the course.
There are many different platforms that are available for us to use, but the key ones that I have
narrowed down are WWW, presentation and DVD formats. There are positives and negatives for
each of these. WWW is the best for showing a large amount of people but can also be open to a lot
of criticism and negative views on the course and the college. Unfortunately most comments other
people can see who may be thinking about taking up the course. But it’s great for taking our video
Viral another positive is that I could add links to the website for them to acquire additional
information.

2. Presentation format does not help us reach a large amount of people but on the other hand it is a
very direct way of connecting with your audience and answering specific question that they might
have. Also you can add images, sounds and videos so you can promote it in many different styles.
DVD is also one of the best ways to get the promotional side across because it allows for menus
which you can link to different parts of the course and units if we wanted, this is one of the most
helpful platforms that I could use. These menus would have simple navigation which allows most
people to find what they want rather quickly and I could also use images and sounds, this seems like
the better choice from presentation.
For most of the images and videos we will need to compress or find compressed versions of these
for that we take up the least amount of data as possible so they can load and run faster. Also the file
type for videos and images is important to keep in mind while creating an interactive DVD because
of the amount of space and the size of the disc we would need to burn them. The cheaper the discs
the better but the problem is if we are getting the cheaper discs we would need to use a lot less
space therefore needing to use compressed files.
Streaming methods would be useful to keep in mind if we are uploading to YouTube or other video
sites because we want the video to load as fast as possible, because most people are likely to give up
watching the video if it keeps buffering while you are trying to watch it. We will then need to stream
the video faster this helps if the length of the video is under 10 minutes because its less to stream
also the size of the video matters.Datatransfer rate is the speed at which your data is transferred
from one place to another, a great example of this is when you are loading a webpage all the data is
being streamed from the server to your computer.