The document outlines plans for a promotional video for a Creative Media Extended course at Cheadle and Marple Sixth Form College. It will include interviews with current students and staff testimonials, information about what is covered in the course and career opportunities after completion. A small film crew will shoot footage on campus including student and teacher interviews. The £40,000 budget will be used for equipment, software, and crew. A project schedule was created to keep the team on track to meet deadlines. The goal of the video is to promote the course and attract more enrollees to help them pursue careers in media fields.

1. A video to promote:
Creative Media Extended
- At -
Cheadle and Marple Sixth Form
College

2. What will be on our promotional DVD?
• Interviews with current students and staff
• Testimonials from students
• Information about the course
• What kind of person would enjoy the course
• What you can do after completing the course

3. Interviews
Students will be interviewed with questions
similar to the ones below:
What do you enjoy most about Cheadle and Marple College?
Out of everything you do on the course, what do you enjoy
most?
Would you recommend the course to a friend?

4. Information about the course
In order to attract the maximum number of people we
will make sure the information about the course is
fun and enticing, whilst also being factually correct.
Information will include:
• What is done in the average lesson
• How long lessons are
• How many days a week the course is

5. Who is the target audience for our DVD?
• Someone who is interested in the course
• Ages 16-18
• Male or Female
• Someone interested in Media and Design
• Someone thinking of going to Cheadle &
Marple

6. What resources will be used to make the
video?
• Video taken by ourselves
• Interviews with current students
• Text based information taken from the
college website and other relevant sources
such as the BTEC website.

7. Cast and crew
requirements
We have a small crew that will be filling quite a
few roles while filming the promotional video,
some of the crew will also be cast within the
video. We will need a camera man and a video
director so we can create the best possible video.
Some of these will also be within the actual video
itself in interviews and such with other students
and teachers. We will also have a script writer for
the video; it will be a scripted video.

8. Budget
We have been given £40,000 to create a
promotional video to support the creative media
extended course at Cheadle College. We will be
spending this money on various pieces of
equipment and crew members. We will need a
few pieces of equipment these will be things like,
cameras, software such as adobe premiere
elements 10, we will also need crew members
such as camera men, editors, students and
teachers to star in the promotional video.

9. Project schedule
The project schedule was very helpful in the
prospective of it getting us on target with our
work so we can meet our deadlines. The
schedule was simple to make on project
manager so therefore it was a useful to help
achieve our goal. The schedule made us
organised, so we know where we were up to on
the tasks which were given.

10. Market fit
The video will be promoted for the college to help
promote the course of creative media extended,
so then the course will be publicised and then
hopefully people will see it and be interested to
join up to the course. Also the video will promote
the collage in general so people who might not
specifically want this course may just want to
look at the course. The course can give you 3 A
levels so you can use this to then get a good job
in the media industry like making an animation,
making websites for company’s and it gives you
the opportunity to be self-employed.