Proposal
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The document discusses different options for promoting a video to recruit students for Cheadle College's extended creative media level 3 course. It analyzes the pros and cons of various advertising methods, including: - Existing college promotional videos that describe lessons but don't show student work, which could better persuade prospective students. - Viral email marketing, which could spread quickly but risks recipients ignoring or deleting messages without sharing. - Social media sites like Facebook and YouTube, which allow free video uploads but require users to actively search for the content. - DVDs, which allow viewing at each student's convenience and are affordable to produce, but not everyone has DVD player access.
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The document discusses various aspects of creating a promotional video for Cheadle and Marple Sixth Form College. It begins by looking at existing promotional videos from other colleges for inspiration. The document then outlines an idea for the video, which is to create a flash mob dance routine involving college students. Later sections discuss various technical considerations for the video, including using short films, user generated content, viral marketing, different file formats, streaming methods, and ensuring compliance with digital rights management. The overall goal is to create an entertaining yet informative promotional video for the college.
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2. Exporting it as a DVD so that people can take it home and watch more in-depth, and teachers can give it to prospective students.
3. Exporting it as a .MOV file since it is compatible with common media players on different computers and devices.
4. Choosing not to compress the file to avoid reducing video quality and making the promotional content seem unappealing or unprofessional.
5. Exporting as a Windows Media Player file since many computers already have the necessary
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ใบความรู้ ทบทวนเนื้อหา-ทดสอบหลังเรียน ป.2+427+dltvsocp2+54soc p02f 06-1page
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The student gained feedback from teachers, peers, family, and a wider audience on YouTube and Facebook to improve their media project at various stages. Early feedback suggested adding more happy scenes at the beginning to build tension before the horror began. Additional footage was filmed as a result. Later feedback confirmed the changes worked and identified some small additional improvements that were made before finalizing the project. Gaining feedback from different groups at multiple points helped strengthen the work.
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Clara-Johnson considers several platforms for sharing her animated video work, including YouTube, Twitch, and Vimeo. While YouTube offers a large audience, her work could get lost among many other videos. Vimeo targets a more creative audience who may provide useful feedback. Film conferences and festivals also offer opportunities to share work and get professional feedback. Ultimately, she decides to post her current work on YouTube and Vimeo to gain exposure, while developing a website portfolio to showcase at future events seeking feedback or employment.
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This assignment required the student to watch a video on Facebook and relate to the content. They agreed that educators need to embrace social media. The student enjoyed the small assignment and felt it could be useful for having kids research topics online, get involved with technology, and develop critical thinking by forming opinions on what they watch. To improve it, the student suggested asking for more detailed responses and expanding the number of required videos.
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The document discusses feedback the author received from their audience throughout their A2 year. They used various methods like sticky notes, videos, and social networking to get feedback. This feedback helped improve their products by incorporating suggestions and sticking with ideas the majority liked. Focus groups with people the same age as the target audience provided useful feedback. Social networking also allowed non-media students to provide their views and fresh perspectives to further improve the author's work. The audience feedback helped the author learn that asking the target audience what they want is essential for a successful product.
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The document discusses consumer generated content through the example of Twitch, where users can live stream their gameplay for others to watch. There are advantages to media producers, as they gain profits with less work by monetizing user-generated content. Content creators on Twitch can earn money from subscriptions and ads. The audience is motivated to generate content because they may find it interesting or see others succeed at it, with the goal of potentially making it their job or source of income.
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To attract their target audience of males and females aged 16-20, the document's author uploaded their film opening to YouTube and shared the link on social media sites like Facebook Messenger. They sent the link directly to people in their target demographic and asked for feedback on the film opening. They also posted the film opening to their blog to reach regular viewers. By distributing the film opening online and through social media, which has strong influence among teenagers and young adults, the author was able to effectively share their work and attract their intended audience to provide feedback.
World wide web
Leeanne Hibbert considers several options for exporting her final promotional video:
1. Uploading it to websites like YouTube or the college website to make it widely accessible to the public.
2. Exporting it as a DVD so that people can take it home and watch more in-depth, and teachers can give it to prospective students.
3. Exporting it as a .MOV file since it is compatible with common media players on different computers and devices.
4. Choosing not to compress the file to avoid reducing video quality and making the promotional content seem unappealing or unprofessional.
5. Exporting as a Windows Media Player file since many computers already have the necessary
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The document discusses feedback the author received on various media products from posting on social media sites. Feedback helped the author improve a magazine cover design by changing the lettering color [1]. Positive feedback on a film trailer reassured the author their vision was coming across well and helped them realize they forgot to include a release date [2]. Getting feedback from audiences is essential to creating successful media texts that people will enjoy, as others may provide ideas you didn't think of [3].
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This document discusses receiving and analyzing feedback on a music video created by students to emulate the pop rock genre and artist Avril Lavigne. Feedback was gathered from peers, teachers, focus groups of their target audience, and online views on YouTube and social media. The feedback indicated that the target audience enjoyed the video and story, though some suggested exploring different camera shots or conventions. This feedback will help the students improve their work and know what resonates with their target audience.
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ใบความรู้ ทบทวนเนื้อหา-ทดสอบหลังเรียน ป.2+427+dltvsocp2+54soc p02f 06-1page
ใบความรู้ ทบทวนเนื้อหา-ทดสอบหลังเรียน ป.2+427+dltvsocp2+54soc p02f 06-1page
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ใบความรู้ ทบทวนเนื้อหา-ทดสอบหลังเรียน ป.2+427+dltvsocp2+54soc p02f 06-1page
ใบความรู้ ทบทวนเนื้อหา-ทดสอบหลังเรียน ป.2+427+dltvsocp2+54soc p02f 06-1page
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For their business marketing campaign, the author created posters, a video, and a social media account. The posters were distributed around local shops and through doors to promote the business. The video was shared on multiple platforms like social media, apps, and YouTube to reach a wide audience. The social media account gained over 100 new followers per week and increased store foot traffic and sales. Customer feedback indicated the promotions were successful at increasing awareness and new customers.
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This document discusses various methods for promoting films, including social media platforms like Twitter and YouTube. Twitter allows film companies to create accounts to engage fans and help generate buzz about upcoming films. YouTube is useful for sharing trailers, interviews, and clips to create hype and interest. Trailers are also an effective low-cost option, as they can be uploaded to YouTube and promoted on social networks. Film websites provide additional behind-the-scenes content and opportunities to engage audiences, though not all viewers will visit these sites. Overall, the document outlines different platforms film companies can use to raise awareness of new films among target audiences.
Inspiration, Employment and Higher Education In Media.pptx
The document discusses various options for inspiration, employment, and higher education in media. It describes how YouTube and various YouTube creators have inspired the author in their media career. It also explores potential higher education options like university degrees and apprenticeships, as well as the possibility of making a living from YouTube through Google AdSense. While opportunities exist through further education or jobs, the author expresses a preference for creating their own media content.
Proposal
This proposal outlines a promotional video for a creative media course at a sixth form college. The video will showcase the fun and engaging aspects of the course, including interviews with current and past students about their experiences and career paths. Filming on location at the college will help promote the facilities and environment. Equipment needs like cameras, tripods, and editing software are identified. The video will be shared online through YouTube and social media to reach potential students. Confidentiality of all information and ideas exchanged between the client and production team is assured.
Marketing recommendation
This document provides marketing recommendations for an online blog targeted at college students. It discusses using social media like Facebook, Twitter, and YouTube to promote the blog and build an audience. It also recommends using tools like Google Analytics, Google AdWords, and affiliate marketing. Specific tactics mentioned include creating social media releases, email newsletters, press releases, and paying for search engine optimization and pay-per-click ads. The document analyzes the performance of the blog and compares it to a more successful blog to identify areas for improvement.
Box clever events
Box Clever Events had over 2,500 page views and nearly 1,700 page likes in February. The Facebook page gained nearly 400 new followers that month. To further promote the boxing club, the author decided to create a website, promotional video, and Instagram page to target their audience. A survey found that most people are interested in boxing as a hobby and for weight loss. It also found that people prefer to see multiple images and are most likely to view a website. This influenced the author's promotional plan to create an engaging website and use visual content to attract more members.
Youtube marketing music
This document provides information about using video marketing on YouTube to promote music. It discusses different types of videos that can be created, such as tutorials, interviews, and contests. It also outlines strategies for optimizing videos on YouTube, including tagging videos with keywords and promoting videos on YouTube and other sites to build an audience. The overall goal is to help musicians leverage video marketing to generate traffic and fans.
Social Media Resume
The document discusses various social media platforms and how they can be used both personally and professionally. It notes that Facebook is good for staying connected with friends and family, and that businesses can use it to market their brands. It also discusses using Twitter to follow companies and get free stuff, LinkedIn for finding jobs and job opportunities, blogs for getting customer input and sharing company information, YouTube for how-to videos and product demonstrations, and Skype for international communication and business. The document expresses interest in learning more social media platforms and using them in an operations management career.
Box clever events
Box Clever Events had over 2,500 page views and 1,695 page likes on Facebook in February. The Facebook page gained 393 new followers that month. To further promote the club, the author decided to create a website, promotional video, and Instagram page. A survey found that most people are interested in boxing for exercise/weight loss and would view a website. The author captured footage of boxing events to use in the promotional materials. An Instagram page, website, and video were created, receiving positive feedback that they effectively portrayed the fun and benefits of the boxing club.
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Inspiration, Employment and Higher Education In Media.pptx
Inspiration, Employment and Higher Education In Media.pptx
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Video research
The videos were made to promote a college and showcase student experiences and course opportunities. They had a professional look with the college logo and good camera quality. However, they did not include teacher perspectives or discuss the college's online learning platform. Adding identifying questions or a host could provide more context for some of the student interviews.
Swot analysis
This SWOT analysis examines the strengths, weaknesses, opportunities, and threats for a creative individual. The strengths include creativity, originality, and equipment for video production. Weaknesses involve a lack of experience working with clients or making client briefs. Opportunities center around multimedia platforms for marketing videos. Threats relate to time constraints, equipment failure, competition from other colleges.
Cheadle and marple competition brief
Cheadle and Marple are looking for a promotional video for their extended creative media course. Students ages 16-19 studying film and media at Cheadle and Marple Sixth Form College can enter to win £500 and a £300 video camera. Entrants should create a video showcasing their creative skills that highlights the benefits of the course and appeals to a young audience. The deadline to enter is October 10, 2012.
Proposal for the website
The document proposes the design of an animated website for Oz Backpackers, an Australian company that provides hostel information and travel tips. The website will include colorful images representing Australia's landscape to attract visitors. It will feature pages on hostel locations, travel planning tips, and events. The target audience is families and couples looking for activities. The website will need to link pages easily and include a search bar. It will be designed in Flash software and ensure no offensive, discriminatory, or confidential content. The website aims to be copyrighted to Oz Backpackers and completed by November 30, 2012.
Design outline storyboard
This website provides information about hostels in Australia and tips for planning a backpacking trip around the country. The homepage features a search bar to find hostels by location and images highlighting top hostels. Sections offer details on various hostels, advice for planning an Australia trip, and contact information for the company.
Btec level 3 ass 1 u4 5 and 62
This document provides an assignment brief for a digital video production project. Learners will [1] produce a proposal for using digital video technology in college promotional materials across various platforms, [2] research and write a report on different types of project briefs, and [3] work with a client to negotiate a brief, produce a SWOT analysis, and generate ideas for a promotional video. The goal is for learners to experience the full process of working to a brief from initial meetings through self-evaluation.
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Proposal
- 1. Proposal Cheadle collage wants me to come up with a video to promote the course for extended creative media level 3. To help guide me though the process of making the video I have used YouTube to research videos what the collage have already done in the past for other courses also looked at other collages and see what they come up with. Promotional material for the collage it have its ups and downs because what they do in the videos is talk about the lessons which is nice but they should also show what they do in the lesson like in creative media extended I made an flash animation to promote healthy eating so something like that my persuade someone to actually choose the course also have someone talking you though the course. A negative point about promotional material is that people could keep seeing the advert and get annoyed of it a decide not to choose the course so need to be wary were to place the advert. The positive points of viral advertising is that it will get sent around quickly and the way you will get it to go viral is attach the video to an email and send the email around to loads of people so they will see it and might send it to a friend who might be interested in a course relate to what’s being advertised. The down side to viral marketing is that people might just not look at the email and just delete the massage and not send it to other people who are interested in the course. But the best way to advertise the video is to use social networking site like Facebook or twitter because you can upload the video is basically a free advertisement and people can leave comments to say they could be interested also another website is the a good way to advertise is on YouTube so again its free to upload but the down side people will have to search and find the video so the will have to know about the video before searching the video. But the bad thing about putting the video on the internet not everyone has access to the internet to see the video but the majority of people these days do have access to the internet. A DVD can be useful to show the video because people can watch the video in their own time. Also most people do own a DVD player to watch the video so there for many people can see the video also it’s relatively cheap to buy the DVD disks.