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1. 2.Coherence: The ideas presented in the text should be
logically organized and connected. Transitions between
paragraphs and sentences should be smooth, facilitating a
natural flow of information.
3.Conciseness: Avoid unnecessary words and phrases. A
well-written text conveys its message efficiently, without
unnecessary verbosity. This helps maintain the reader's
interest and ensures that the main points are emphasized.
4.Relevance: All content should be directly related to the
main theme or purpose of the text. Irrelevant information
can distract the reader and dilute the impact of the
message.
5.Grammar and Punctuation: Proper grammar, spelling,
and punctuation are essential for clear communication.
Errors in these areas can undermine the credibility of the
writer and disrupt the reader's comprehension.
6.Engagement: A well-written text captures the reader's
attention and maintains their interest throughout.
Engaging writing often involves a mix of compelling
language, vivid imagery, and an understanding of the
audience.
7.Consistency: Maintain consistency in tone, style, and
formatting throughout the text. Sudden shifts can be
jarring and detract from the overall cohesion of the writing.
8.Originality: A well-written text often presents ideas,

2. 2.Coherence: The ideas presented in the text should be
logically organized and connected. Transitions between
paragraphs and sentences should be smooth, facilitating a
natural flow of information.
3.Conciseness: Avoid unnecessary words and phrases. A
well-written text conveys its message efficiently, without
unnecessary verbosity. This helps maintain the reader's
interest and ensures that the main points are emphasized.
4.Relevance: All content should be directly related to the
main theme or purpose of the text. Irrelevant information
can distract the reader and dilute the impact of the
message.
5.Grammar and Punctuation: Proper grammar, spelling,
and punctuation are essential for clear communication.
Errors in these areas can undermine the credibility of the
writer and disrupt the reader's comprehension.
6.Engagement: A well-written text captures the reader's
attention and maintains their interest throughout.
Engaging writing often involves a mix of compelling
language, vivid imagery, and an understanding of the
audience.
7.Consistency: Maintain consistency in tone, style, and
formatting throughout the text. Sudden shifts can be
jarring and detract from the overall cohesion of the writing.
8.Originality: A well-written text often presents ideas,

3. 2.Coherence: The ideas presented in the text should be
logically organized and connected. Transitions between
paragraphs and sentences should be smooth, facilitating a
natural flow of information.
3.Conciseness: Avoid unnecessary words and phrases. A
well-written text conveys its message efficiently, without
unnecessary verbosity. This helps maintain the reader's
interest and ensures that the main points are emphasized.
4.Relevance: All content should be directly related to the
main theme or purpose of the text. Irrelevant information
can distract the reader and dilute the impact of the
message.
5.Grammar and Punctuation: Proper grammar, spelling,
and punctuation are essential for clear communication.
Errors in these areas can undermine the credibility of the
writer and disrupt the reader's comprehension.
6.Engagement: A well-written text captures the reader's
attention and maintains their interest throughout.
Engaging writing often involves a mix of compelling
language, vivid imagery, and an understanding of the
audience.
7.Consistency: Maintain consistency in tone, style, and
formatting throughout the text. Sudden shifts can be
jarring and detract from the overall cohesion of the writing.
8.Originality: A well-written text often presents ideas,

4. 2.Coherence: The ideas presented in the text should be
logically organized and connected. Transitions between
paragraphs and sentences should be smooth, facilitating a
natural flow of information.
3.Conciseness: Avoid unnecessary words and phrases. A
well-written text conveys its message efficiently, without
unnecessary verbosity. This helps maintain the reader's
interest and ensures that the main points are emphasized.
4.Relevance: All content should be directly related to the
main theme or purpose of the text. Irrelevant information
can distract the reader and dilute the impact of the
message.
5.Grammar and Punctuation: Proper grammar, spelling,
and punctuation are essential for clear communication.
Errors in these areas can undermine the credibility of the
writer and disrupt the reader's comprehension.
6.Engagement: A well-written text captures the reader's
attention and maintains their interest throughout.
Engaging writing often involves a mix of compelling
language, vivid imagery, and an understanding of the
audience.
7.Consistency: Maintain consistency in tone, style, and
formatting throughout the text. Sudden shifts can be
jarring and detract from the overall cohesion of the writing.
8.Originality: A well-written text often presents ideas,

5. 2.Coherence: The ideas presented in the text should be
logically organized and connected. Transitions between
paragraphs and sentences should be smooth, facilitating a
natural flow of information.
3.Conciseness: Avoid unnecessary words and phrases. A
well-written text conveys its message efficiently, without
unnecessary verbosity. This helps maintain the reader's
interest and ensures that the main points are emphasized.
4.Relevance: All content should be directly related to the
main theme or purpose of the text. Irrelevant information
can distract the reader and dilute the impact of the
message.
5.Grammar and Punctuation: Proper grammar, spelling,
and punctuation are essential for clear communication.
Errors in these areas can undermine the credibility of the
writer and disrupt the reader's comprehension.
6.Engagement: A well-written text captures the reader's
attention and maintains their interest throughout.
Engaging writing often involves a mix of compelling
language, vivid imagery, and an understanding of the
audience.
7.Consistency: Maintain consistency in tone, style, and
formatting throughout the text. Sudden shifts can be
jarring and detract from the overall cohesion of the writing.
8.Originality: A well-written text often presents ideas,

6. 2.Coherence: The ideas presented in the text should be
logically organized and connected. Transitions between
paragraphs and sentences should be smooth, facilitating a
natural flow of information.
3.Conciseness: Avoid unnecessary words and phrases. A
well-written text conveys its message efficiently, without
unnecessary verbosity. This helps maintain the reader's
interest and ensures that the main points are emphasized.
4.Relevance: All content should be directly related to the
main theme or purpose of the text. Irrelevant information
can distract the reader and dilute the impact of the
message.
5.Grammar and Punctuation: Proper grammar, spelling,
and punctuation are essential for clear communication.
Errors in these areas can undermine the credibility of the
writer and disrupt the reader's comprehension.
6.Engagement: A well-written text captures the reader's
attention and maintains their interest throughout.
Engaging writing often involves a mix of compelling
language, vivid imagery, and an understanding of the
audience.
7.Consistency: Maintain consistency in tone, style, and
formatting throughout the text. Sudden shifts can be
jarring and detract from the overall cohesion of the writing.
8.Originality: A well-written text often presents ideas,

8. 2.Coherence: The ideas presented in the text should be
logically organized and connected. Transitions between
paragraphs and sentences should be smooth, facilitating a
natural flow of information.
3.Conciseness: Avoid unnecessary words and phrases. A
well-written text conveys its message efficiently, without
unnecessary verbosity. This helps maintain the reader's
interest and ensures that the main points are emphasized.
4.Relevance: All content should be directly related to the
main theme or purpose of the text. Irrelevant information
can distract the reader and dilute the impact of the
message.
5.Grammar and Punctuation: Proper grammar, spelling,
and punctuation are essential for clear communication.
Errors in these areas can undermine the credibility of the
writer and disrupt the reader's comprehension.
6.Engagement: A well-written text captures the reader's
attention and maintains their interest throughout.
Engaging writing often involves a mix of compelling
language, vivid imagery, and an understanding of the
audience.
7.Consistency: Maintain consistency in tone, style, and
formatting throughout the text. Sudden shifts can be
jarring and detract from the overall cohesion of the writing.
8.Originality: A well-written text often presents ideas,

9. 2.Coherence: The ideas presented in the text should be
logically organized and connected. Transitions between
paragraphs and sentences should be smooth, facilitating a
natural flow of information.
3.Conciseness: Avoid unnecessary words and phrases. A
well-written text conveys its message efficiently, without
unnecessary verbosity. This helps maintain the reader's
interest and ensures that the main points are emphasized.
4.Relevance: All content should be directly related to the
main theme or purpose of the text. Irrelevant information
can distract the reader and dilute the impact of the
message.
5.Grammar and Punctuation: Proper grammar, spelling,
and punctuation are essential for clear communication.
Errors in these areas can undermine the credibility of the
writer and disrupt the reader's comprehension.
6.Engagement: A well-written text captures the reader's
attention and maintains their interest throughout.
Engaging writing often involves a mix of compelling
language, vivid imagery, and an understanding of the
audience.
7.Consistency: Maintain consistency in tone, style, and
formatting throughout the text. Sudden shifts can be
jarring and detract from the overall cohesion of the writing.
8.Originality: A well-written text often presents ideas,

10. 2.Coherence: The ideas presented in the text should be
logically organized and connected. Transitions between
paragraphs and sentences should be smooth, facilitating a
natural flow of information.
3.Conciseness: Avoid unnecessary words and phrases. A
well-written text conveys its message efficiently, without
unnecessary verbosity. This helps maintain the reader's
interest and ensures that the main points are emphasized.
4.Relevance: All content should be directly related to the
main theme or purpose of the text. Irrelevant information
can distract the reader and dilute the impact of the
message.
5.Grammar and Punctuation: Proper grammar, spelling,
and punctuation are essential for clear communication.
Errors in these areas can undermine the credibility of the
writer and disrupt the reader's comprehension.
6.Engagement: A well-written text captures the reader's
attention and maintains their interest throughout.
Engaging writing often involves a mix of compelling
language, vivid imagery, and an understanding of the
audience.
7.Consistency: Maintain consistency in tone, style, and
formatting throughout the text. Sudden shifts can be
jarring and detract from the overall cohesion of the writing.
8.Originality: A well-written text often presents ideas,