Various Strategies and Target Audience.

1. Promotional Strategies Used by
Automobile Companies in Festive Season
Presented By:
Mridul Gupta – GM16077

2. Introduction
 It was established in 1996.
 Hyundai Motor India Limited
(HMIL) is a wholly owned
subsidiary of Hyundai Motor
Company, South Korea and is the
largest passenger car exporter and
the second largest car manufacturer
in India.
 HIML presently markets 14 models
of passenger cars across segments.

3. Cars in Different Segments
• A2 segment – EON, Santro, i10, Grand i10, Elite i20, Active
i20.
• A3 segment – Xcent and Verna.
• A5 segment – Sonata transform, Elantra.
• SUV segment – Santa fe, Creta, Tucson Facelift
• Ionic - Plug-in, Hybrid, Electric.

4. Target Audience
1. Geographical- The target has been the entire country with no
specific cities embattled. The same advertisements campaigns
has been used all throughout the country.
2. Demographic- The target has been the youth of the country. The
targeted age group has been form 18 to 30 years.
3. Psychographic- It has targeted the new economy businesses like
the IT and the BPO sector.
4. Behavioural- It targets either single or young couples without
children. It targets the style conscious and innovative individuals.

5. Market Share

6. Objective of Advertising Campaign
Main campaign objective of this advertising campaign was to
announce the launch of the new car
They were supposed to be the most desirable cars in the segment.
They wanted to capture a large market share in the already
existing market segment.
But they had their target set since it catered to the youth of the
country.

8. Creative Strategy
 The world premier of the car was done in India.
 Usually these cars are launched in Europe at auto shows, but this
was the only cars launched in India.
 This was an informative advertisement.
 The creative concept they worked on was ‘world premier’.

10. Different Marketing Strategies
Event marketing.
Flexible EMI scheme.
Featuring their cars in various movies and serials.
Mobile and online services
Association with various colleges and institutes through
sponsorship.
Strategic alliance with various oil and gas companies.