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Digital Marketing Strategy
ADV 420
Zhenyu Zou
Company’s Background
Toyota Motor Corporation is a Japanese
automotive manufacturer headquartered
in Toyota, Aichi, Japan....
Toyota Slogans
For United States:
You asked for it, You got it! (1975–1979)
Oh What a feeling! (1979–1985)
Who could ask f...
Social Media
Social Media Stratergy
What can we learn from Toyota’s Social Media Marketing
Strategy ?
1. Produce short branded-videos
2...
Market Segmentation
Demographic Segmentation
Psychographic Segmentation
Market Planning
Toyota has adopted three basic rudiments to develop an effective and efficient market planning and those t...
Toyota Global Vision
Toyota will lead the way to the future of mobility,
enriching lives around the world with the safest
...
Conclusion
THANK YOU
More information please visit https://www.toyota.com/
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Toyota Digital Marketing Strategy

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Digital Marketing Strategy

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Toyota Digital Marketing Strategy

  1. 1. Digital Marketing Strategy ADV 420 Zhenyu Zou
  2. 2. Company’s Background Toyota Motor Corporation is a Japanese automotive manufacturer headquartered in Toyota, Aichi, Japan. The company was founded by Kiichiro Toyoda in 1937.
  3. 3. Toyota Slogans For United States: You asked for it, You got it! (1975–1979) Oh What a feeling! (1979–1985) Who could ask for anything more? (1985–1989) I love what you do for me (1989–1997) Everyday (1997–2001) Get The Feeling (2001–2004) Moving Forward (2004–2012) Let's Go Places (2012–present)
  4. 4. Social Media
  5. 5. Social Media Stratergy What can we learn from Toyota’s Social Media Marketing Strategy ? 1. Produce short branded-videos 2. Perform social media monitoring 3. Use Pinterest to improve brand appeal
  6. 6. Market Segmentation Demographic Segmentation Psychographic Segmentation
  7. 7. Market Planning Toyota has adopted three basic rudiments to develop an effective and efficient market planning and those three elements are: Green Safety low operating cost
  8. 8. Toyota Global Vision Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people.
  9. 9. Conclusion
  10. 10. THANK YOU More information please visit https://www.toyota.com/

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