Promoting Your Book in 10 Steps
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The document provides 10 steps for using social media to promote a book, including creating a blog, Facebook account, and fan page, setting up Twitter and LinkedIn profiles and groups, using a social media dashboard and RSS reader, syndicating RSS feeds, and connecting all pieces together while ongoing posting to blogs and social media and engaging with communities. The goal is to reach customers where they are online and use content marketing and community engagement to bring in customers.
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- 5. What are your keywords?
- 6. Step 1: Create a Blog
- 7. Step 2: Your Facebook Account
- 8. Step 3: Create a Fan Page
- 9. Step 4: Twitter Account
- 10. Step 5: LinkedIn Profile
- 11. Step 6: Create LinkedIn Group
- 12. Step 7: Social Media Dashboard
- 13. Step 8: RSS Reader
- 14. Step 9: Syndicate RSS Feeds
- 15. Step 10: Connect the Pieces
- 16. Ongoing Chores (Feed the Beast) Post to your blog Monitor SM Dashboard Comment, Interact, Re-Tweet, Thank Read and share via RSS Reader Grow your networks
- 17. Reach customers where they are at Your content brings in customers Communities are engaged