Presenting information for maximum clarity and impact is harder than it seems, especially if you're a subject matter expert attempting to communicate to laypeople. We developed this short presentation to help the communications and research teams at a national nonprofit improve the readability and impact of their materials to the public. By no means exhaustive, this short tutorial does show you how, by understanding how audiences consume and retain information, improving content structure and organization; and by employing a few simple design best practices, it’s possible for you to make significant improvements in making information and data easier to understand.
The document discusses the steps required to request writing assistance from HelpWriting.net, including creating an account, completing an order form with instructions and deadline, and reviewing writer bids before authorizing payment upon approval of the completed paper. It notes the site uses a bidding system and offers revisions to ensure customer satisfaction.
How To Write Common App Essay 2013. Online assignment writing service.Natasha Hopper
The document provides instructions for writing a Common Application essay in 5 steps:
1. Create an account and provide registration information.
2. Complete a 10-minute order form providing instructions, sources, deadline, and attach sample work.
3. Review bids from writers and choose one based on qualifications, history, and feedback and provide a deposit.
4. Review the completed paper and authorize final payment if pleased, or request free revisions.
5. Choose this service confidently knowing needs will be fully met, with refund offered for plagiarized work.
The document provides instructions for requesting writing assistance from HelpWriting.net. It outlines a 5-step process: 1) Create an account with a password and email. 2) Complete a 10-minute order form providing instructions, sources, and deadline. 3) Review bids from writers and select one. 4) Review the completed paper and authorize payment. 5) Request revisions to ensure satisfaction, with a full refund option for plagiarism.
How To Boost Sat Essay Score. Online assignment writing service.Tameka Howard
This document describes a business plan for a bike shop that would be located in the town of Carmarthen. The shop would sell and exchange bikes, offer cycling lessons, refurbish old bikes to donate to underprivileged children, and conduct a monthly raffle for customers. The owner believes there is a market opportunity since the existing bike shops are located on the outskirts of town, requiring travel for customers, while this proposed shop would be centrally located in town.
Rebecca Starer has provided her personal portfolio containing examples of her work. It includes her resume highlighting her education and work experience in marketing and communications. It also includes writing samples such as a press release for a new company and a blog post on using social media to promote food businesses. Finally, it contains graphic design examples including a flyer she created for a charity wiffleball tournament and other Adobe projects. The portfolio is intended to showcase Rebecca's skills and qualifications in writing, marketing, graphic design, and communications.
The document discusses the key aspects of IT governance for healthcare organizations. IT governance focuses on managing IT systems, their performance, and risks to ensure technology investments generate business value and mitigate risks. It involves implementing structures with defined roles for information, business processes, applications, and infrastructure. The healthcare organization's IT priorities recently changed to integrating systems across facilities, computerizing patient records, and improving decision support for clinicians and managers. IT governance models help direct leadership to achieve goals and guide decision making. The five primary components of healthcare IT governance are strategy, acquisition, performance, risk, and resources.
A presentation delivered at the Common Ground conference in Istanbul 26 February 2015 organised by Myra and a range of Turkish NGOs, and featuring the agencies in http://www.donotsmile.com
Father Daniel Mary has established a future direction for the Carmelite Monks of Wyoming that involves expanding the monastery to house 30 monks and a convent for nuns. His vision also includes growing Mystic Monk Coffee's operations through online sales, wholesale, and sales to local churches and coffee shops. However, the case study does not provide details on a strategic plan for achieving this expansionary vision.
The document discusses the steps required to request writing assistance from HelpWriting.net, including creating an account, completing an order form with instructions and deadline, and reviewing writer bids before authorizing payment upon approval of the completed paper. It notes the site uses a bidding system and offers revisions to ensure customer satisfaction.
How To Write Common App Essay 2013. Online assignment writing service.Natasha Hopper
The document provides instructions for writing a Common Application essay in 5 steps:
1. Create an account and provide registration information.
2. Complete a 10-minute order form providing instructions, sources, deadline, and attach sample work.
3. Review bids from writers and choose one based on qualifications, history, and feedback and provide a deposit.
4. Review the completed paper and authorize final payment if pleased, or request free revisions.
5. Choose this service confidently knowing needs will be fully met, with refund offered for plagiarized work.
The document provides instructions for requesting writing assistance from HelpWriting.net. It outlines a 5-step process: 1) Create an account with a password and email. 2) Complete a 10-minute order form providing instructions, sources, and deadline. 3) Review bids from writers and select one. 4) Review the completed paper and authorize payment. 5) Request revisions to ensure satisfaction, with a full refund option for plagiarism.
How To Boost Sat Essay Score. Online assignment writing service.Tameka Howard
This document describes a business plan for a bike shop that would be located in the town of Carmarthen. The shop would sell and exchange bikes, offer cycling lessons, refurbish old bikes to donate to underprivileged children, and conduct a monthly raffle for customers. The owner believes there is a market opportunity since the existing bike shops are located on the outskirts of town, requiring travel for customers, while this proposed shop would be centrally located in town.
Rebecca Starer has provided her personal portfolio containing examples of her work. It includes her resume highlighting her education and work experience in marketing and communications. It also includes writing samples such as a press release for a new company and a blog post on using social media to promote food businesses. Finally, it contains graphic design examples including a flyer she created for a charity wiffleball tournament and other Adobe projects. The portfolio is intended to showcase Rebecca's skills and qualifications in writing, marketing, graphic design, and communications.
The document discusses the key aspects of IT governance for healthcare organizations. IT governance focuses on managing IT systems, their performance, and risks to ensure technology investments generate business value and mitigate risks. It involves implementing structures with defined roles for information, business processes, applications, and infrastructure. The healthcare organization's IT priorities recently changed to integrating systems across facilities, computerizing patient records, and improving decision support for clinicians and managers. IT governance models help direct leadership to achieve goals and guide decision making. The five primary components of healthcare IT governance are strategy, acquisition, performance, risk, and resources.
A presentation delivered at the Common Ground conference in Istanbul 26 February 2015 organised by Myra and a range of Turkish NGOs, and featuring the agencies in http://www.donotsmile.com
Father Daniel Mary has established a future direction for the Carmelite Monks of Wyoming that involves expanding the monastery to house 30 monks and a convent for nuns. His vision also includes growing Mystic Monk Coffee's operations through online sales, wholesale, and sales to local churches and coffee shops. However, the case study does not provide details on a strategic plan for achieving this expansionary vision.
The document provides tips for using a premium pitch deck template, including that it uses free fonts that can be downloaded and installed, and contains creative commons photos and icons that can be replaced. It also lists some of the fonts included in the template.
Social Media Basics & Application (for Indexers)Sara Truscott
The document discusses using social media, specifically Facebook and Twitter, for professional purposes such as networking and marketing. It provides tips on setting goals for social media use and understanding different types of audiences. Indexers can use tools like Facebook pages, blogs, and Twitter to connect with potential clients and share their experiences and expertise. Knowing your target audience and their level of engagement is important to set appropriate goals and content for social media platforms.
This past Friday, November 10th, MUXL was proud to present its third edition of the annual Mobile UX London Conference. This year’s event welcomed over 200 attendees to the distinguished De Vere West One venue in Oxford Circus for a day of compelling presentations, hands-on workshops and opportunities for strengthening the community of UX experts in the UK and beyond. - https://mobileuxlondon.com
We also hosted 5 Lightning talks, learn more at https://mobileuxlondon.com
Determination means persevering through any obstacles to the author, and they believe it is the most important quality in life as it allows them to get things done by providing willpower. Without determination, the author would not be able to accomplish anything as it provides the strength and perseverance to push through challenges. For these reasons, the author is glad they have determination as it is such an important trait.
You asked for it! We build a new, complete template based on top of the success of our free template. The bundle consists of Powerpoint & Keynote versions with three different color themes (classic, red, blue) with master slides included.
You will find all the details here: www.pitchdeck.improvepresentation.com
Essay Topics On Hitler Youth. Online assignment writing service.Emily Custard
The document discusses the value of obtaining a college education. It notes that while college tuition costs have risen, getting a college degree still provides significant long-term economic and social benefits. Over a lifetime, college graduates will earn around $100,000 more on average than non-graduates, making the higher tuition costs worth it. College also helps students grow socially and prepares them for career success in most fields. Overall, the document argues that despite some views against it, college remains an important foundation for individuals and society.
Social and Audience Intelligence Trend Analysis for Motorsport in 2020PatrickCharlton4
This document analyzes data from 16 million social media posts about motorsport over the past 3 years to provide insights into how the environment, diversity, and technology are changing perceptions of motorsport and its audience. Key findings include that concerns about climate change are growing, especially among younger fans, simulation racing is massively more popular than karting as an accessible and low-cost way to participate in motorsport, and technology is improving the inclusivity and diversity of the sport.
The document provides 8 ideas for pitching a mobile app development service to clients. The ideas include: 1) Doing an in-person demo of a similar app; 2) Creating a customized app demo for clients in 15 minutes; 3) Explaining how push notifications can drive customers to businesses; 4) Sharing statistics on the growth of the mobile industry; 5) Demonstrating the client management platform; 6) Explaining coupon features; 7) Offering to help clients market their app; 8) Explaining how the service saves clients money compared to custom app development.
Essay Proposal Example Telegraph. Online assignment writing service.Erin Rivera
Martin Luther King Jr.'s "Letter from Birmingham Jail" uses repetition, ethos, and rhetorical questions to emphasize his message of nonviolent protest and equality during the Civil Rights Movement. King repeats phrases like "was not [person] an extremist" to stress how prominent historical figures fought for justice. As a respected civil rights leader, King's ethos supported his arguments. He also asks rhetorical questions to get readers to consider allowing peaceful protests instead of violence.
Ashley Garst presents herself as a writer and editor who enjoys researching various topics and helping others make sense of online information. She has experience in journalism, creative writing, and English tutoring. Interested parties can contact her at her listed email address to inquire about her writing and editing services.
Rethinking Kållered │ From Big Box to a Reuse Hub: A Transformation Journey ...SirmaDuztepeliler
"Rethinking Kållered │ From Big Box to a Reuse Hub: A Transformation Journey Toward Sustainability"
The booklet of my master’s thesis at the Department of Architecture and Civil Engineering at Chalmers University of Technology. (Gothenburg, Sweden)
This thesis explores the transformation of the vacated (2023) IKEA store in Kållered, Sweden, into a "Reuse Hub" addressing various user types. The project aims to create a model for circular and sustainable economic practices that promote resource efficiency, waste reduction, and a shift in societal overconsumption patterns.
Reuse, though crucial in the circular economy, is one of the least studied areas. Most materials with reuse potential, especially in the construction sector, are recycled (downcycled), causing a greater loss of resources and energy. My project addresses barriers to reuse, such as difficult access to materials, storage, and logistics issues.
Aims:
• Enhancing Access to Reclaimed Materials: Creating a hub for reclaimed construction materials for both institutional and individual needs.
• Promoting Circular Economy: Showcasing the potential and variety of reusable materials and how they can drive a circular economy.
• Fostering Community Engagement: Developing spaces for social interaction around reuse-focused stores and workshops.
• Raising Awareness: Transforming a former consumerist symbol into a center for circular practices.
Highlights:
• The project emphasizes cross-sector collaboration with producers and wholesalers to repurpose surplus materials before they enter the recycling phase.
• This project can serve as a prototype for reusing many idle commercial buildings in different scales and sizes.
• The findings indicate that transforming large vacant properties can support sustainable practices and present an economically attractive business model with high social returns at the same time.
• It highlights the potential of how sustainable practices in the construction sector can drive societal change.
The document provides tips for using a premium pitch deck template, including that it uses free fonts that can be downloaded and installed, and contains creative commons photos and icons that can be replaced. It also lists some of the fonts included in the template.
Social Media Basics & Application (for Indexers)Sara Truscott
The document discusses using social media, specifically Facebook and Twitter, for professional purposes such as networking and marketing. It provides tips on setting goals for social media use and understanding different types of audiences. Indexers can use tools like Facebook pages, blogs, and Twitter to connect with potential clients and share their experiences and expertise. Knowing your target audience and their level of engagement is important to set appropriate goals and content for social media platforms.
This past Friday, November 10th, MUXL was proud to present its third edition of the annual Mobile UX London Conference. This year’s event welcomed over 200 attendees to the distinguished De Vere West One venue in Oxford Circus for a day of compelling presentations, hands-on workshops and opportunities for strengthening the community of UX experts in the UK and beyond. - https://mobileuxlondon.com
We also hosted 5 Lightning talks, learn more at https://mobileuxlondon.com
Determination means persevering through any obstacles to the author, and they believe it is the most important quality in life as it allows them to get things done by providing willpower. Without determination, the author would not be able to accomplish anything as it provides the strength and perseverance to push through challenges. For these reasons, the author is glad they have determination as it is such an important trait.
You asked for it! We build a new, complete template based on top of the success of our free template. The bundle consists of Powerpoint & Keynote versions with three different color themes (classic, red, blue) with master slides included.
You will find all the details here: www.pitchdeck.improvepresentation.com
Essay Topics On Hitler Youth. Online assignment writing service.Emily Custard
The document discusses the value of obtaining a college education. It notes that while college tuition costs have risen, getting a college degree still provides significant long-term economic and social benefits. Over a lifetime, college graduates will earn around $100,000 more on average than non-graduates, making the higher tuition costs worth it. College also helps students grow socially and prepares them for career success in most fields. Overall, the document argues that despite some views against it, college remains an important foundation for individuals and society.
Social and Audience Intelligence Trend Analysis for Motorsport in 2020PatrickCharlton4
This document analyzes data from 16 million social media posts about motorsport over the past 3 years to provide insights into how the environment, diversity, and technology are changing perceptions of motorsport and its audience. Key findings include that concerns about climate change are growing, especially among younger fans, simulation racing is massively more popular than karting as an accessible and low-cost way to participate in motorsport, and technology is improving the inclusivity and diversity of the sport.
The document provides 8 ideas for pitching a mobile app development service to clients. The ideas include: 1) Doing an in-person demo of a similar app; 2) Creating a customized app demo for clients in 15 minutes; 3) Explaining how push notifications can drive customers to businesses; 4) Sharing statistics on the growth of the mobile industry; 5) Demonstrating the client management platform; 6) Explaining coupon features; 7) Offering to help clients market their app; 8) Explaining how the service saves clients money compared to custom app development.
Essay Proposal Example Telegraph. Online assignment writing service.Erin Rivera
Martin Luther King Jr.'s "Letter from Birmingham Jail" uses repetition, ethos, and rhetorical questions to emphasize his message of nonviolent protest and equality during the Civil Rights Movement. King repeats phrases like "was not [person] an extremist" to stress how prominent historical figures fought for justice. As a respected civil rights leader, King's ethos supported his arguments. He also asks rhetorical questions to get readers to consider allowing peaceful protests instead of violence.
Ashley Garst presents herself as a writer and editor who enjoys researching various topics and helping others make sense of online information. She has experience in journalism, creative writing, and English tutoring. Interested parties can contact her at her listed email address to inquire about her writing and editing services.
Similar to How to present information and data to make it more clear (10)
Rethinking Kållered │ From Big Box to a Reuse Hub: A Transformation Journey ...SirmaDuztepeliler
"Rethinking Kållered │ From Big Box to a Reuse Hub: A Transformation Journey Toward Sustainability"
The booklet of my master’s thesis at the Department of Architecture and Civil Engineering at Chalmers University of Technology. (Gothenburg, Sweden)
This thesis explores the transformation of the vacated (2023) IKEA store in Kållered, Sweden, into a "Reuse Hub" addressing various user types. The project aims to create a model for circular and sustainable economic practices that promote resource efficiency, waste reduction, and a shift in societal overconsumption patterns.
Reuse, though crucial in the circular economy, is one of the least studied areas. Most materials with reuse potential, especially in the construction sector, are recycled (downcycled), causing a greater loss of resources and energy. My project addresses barriers to reuse, such as difficult access to materials, storage, and logistics issues.
Aims:
• Enhancing Access to Reclaimed Materials: Creating a hub for reclaimed construction materials for both institutional and individual needs.
• Promoting Circular Economy: Showcasing the potential and variety of reusable materials and how they can drive a circular economy.
• Fostering Community Engagement: Developing spaces for social interaction around reuse-focused stores and workshops.
• Raising Awareness: Transforming a former consumerist symbol into a center for circular practices.
Highlights:
• The project emphasizes cross-sector collaboration with producers and wholesalers to repurpose surplus materials before they enter the recycling phase.
• This project can serve as a prototype for reusing many idle commercial buildings in different scales and sizes.
• The findings indicate that transforming large vacant properties can support sustainable practices and present an economically attractive business model with high social returns at the same time.
• It highlights the potential of how sustainable practices in the construction sector can drive societal change.
My Fashion PPT is my presentation on fashion and TrendssMedhaRana1
This Presentation is in one way a guide to master the classic trends and become a timeless beauty. This will help the beginners who are out with the motto to excel and become a Pro Fashionista, this Presentation will provide them with easy but really useful ten ways to master the art of styles. Hope This Helps.
How to present information and data to make it more clear
1. How to present information
for maximum clarity
and impact
Select best practices and challenges for
presenting and visualizing information through
effective narrative and data graphics
2. When we design and
present information to audiences,
we strive for maximum:
[ __?__ ]
How to present information for maximum clarity and impact May 15, 2019
3. clarity + impact
How to present information for maximum clarity and impact May 15, 2019
6. Common reading
behaviors for information
“consumers” vs “absorbers”
How to present information for maximum clarity and impact May 15, 2019
7. Read (“sample”) the first line of text
then ”hunt” for words that give them a quick gist for the rest of the
paragraph. They are not reading every single word in that paragraph.
They are skimming. They are missing key facts and not absorbing
information.
F pattern:
Reader type 1
How to present information for maximum clarity and impact May 15, 2019
8. Grazers/skimmers:
What they want:
• a general “taste” of the information; reading for “gist”
How they behave:
• skim from one shiny object to another (for general knowledge)
• don’t read in a linear fashion (you never know where they’ll land first)
• do pay some attention (want to remember overall ideas)
What style works for them:
• short paragraphs with clear ideas, good transition to next
• keyword headings (plain language, clear)
• graphic title spells out findings (versus simply describe data)
Reader type 2
How to present information for maximum clarity and impact May 15, 2019
9. Goal-seekers:
What they want:
• looking for a specific piece of information; reading to meet their goal
How they behave:
• scan until they find what they need
• don’t read in a linear fashion
• Ignore content they scan if it doesn’t meet their goal
What style works for them:
• keyword headings (plain language, clear); helps with “wayfinding”
• graphic title spells out findings (versus simply describe data)
• intuitive, logical structure (encourage reading more/related content)
Reader type 3
How to present information for maximum clarity and impact May 15, 2019
10. How to make it easier for
people to actually absorb
information…
How to present information for maximum clarity and impact May 15, 2019
11. You are an
attention architect.
You are creating the
easiest path for your audience
to absorb key ideas.
How to present information for maximum clarity and impact May 15, 2019
12. Way-finding
Make it easy for audiences to
spot the key ideas you’d like
them to focus on.
attention architect
Make body copy clear.
• plain language
• active voice
Keep titles short +
descriptive.
• key idea stands out
• wonky stuff goes in
body copy
How to present information for maximum clarity and impact May 15, 2019
13. Density
There is a limit to how much
data a reader can retain,
compare, and gain
understanding from in a single
paragraph.
Density
Keep info density low in
paragraphs + sentences
• Don’t pack all the statistics into one
paragraph or list.
• Highlight the main data point instead.
• Put the rest of the data where it works
best—a graphic
How to present information for maximum clarity and impact May 15, 2019
14. examples
visual examples of
how to make things more clear
How to present information for maximum clarity and impact May 15, 2019
Please note that all the data in the design examples that follow is fictional and simply meant to illustrate the point of each example.
15. copy (before) Subsidizing bike share increases
bike usage.
Bicycling has many benefit
s
, rangi ng from imp r ov -
ing health outcomes to benefit
t
ing the envi ronme nt .
Cras ante lacus, consequat non suscipit nec, fin
i
bus at
purus.
Nunc pulvinar gravida nisi, et lobortis diam interdum
eu. Donec a est id metus cursus faucibus non a quam.
Vestibulum 30% of people would bike to work if they
had access to a bike share. 40% of people would con-
tinue driving, 15% of people would bike a few days
per week depending on a variety of factors including
family responsibilities and weather, and another 15%
were not sure whether access to a bike would affect
their willingness to ride more bicycles.
Morbi ut orci urna. Nullam auctor, most people think
bike sharing is too expensive. Aucibus ullamcorper,
urna dui auctor tellus, vitae volutpat leo ligula sed
nibh. Nullam make bike sharing more affordable
through subsidies, suscipit ac ornare quis, euismod et
nisl. Morbi ut orci urna. Nullam auctor, most people
think bike sharing is too expensive. Aucibus ullam-
corper, urna dui auctor tellus, vitae volutpat leo ligula
sed nibh. Nullam make bike sharing more affordable
through subsidies, suscipit ac ornare quis, euismod et
nisl.
Bikes improve health outcomes. Curabitur ut rhoncus
neque. Aliquam aliquet vulputate vehicula. Vestibu-
lum at sapien effic
i
tur , porta nibh non, sodales velit.
Ut fin
i
bus augue ligul a, at tinci dunt vel it fauci bus a.
Curabitur euismod ante et ligula rutrum scelerisque.
Nullam ac urna porta, mollis lorem sed, vulputate sem.
In condimentum fringilla nisl, in ornare lorem inter-
dum in.
Urban bike commuters have lower rates of obesity.
Proin scelerisque rutrum hendrerit. Nullam tellus
quam, aliquet vel nisl vitae, aliquam vestibulum mas-
sa. Vivamus porta pellentesque magna. Orci varius
natoque penatibus et magnis dis parturient montes.
Bikes are great alternatives to cars in urban areas. In
hac habitasse platea dictumst. Nulla rhoncus ultrices
urna vitae condimentum. Sed a fermentum nibh, eget
luctus nulla. Donec tempor arcu est, nec semper augue
commodo nec. Each car taken off the roads reduces
urban air pollution by x%. Integer tellus ligula, auctor
sed ante a, imperdiet posuere orci. Donec sceleris-
que purus nibh, non scelerisque risus bibendum vel.
Curabitur tempus orci lorem, sit amet maximus velit
dapibus quis.
Our city should subsidize bike share access. Aenean
lobortis nunc turpis, vel faucibus leo facilisis fringil-
la. Praesent id odio id felis placerat fringilla sed eu
ipsum. Sed at neque nec mauris molestie maximus.
Nulla et odio sed dolor euismod sollicitudin. Phasellus
consectetur nulla nisl, ut ultricies nisl viverra a. Ali-
quam in nunc id mauris elementum laoreet. Nullam
vulputate a nibh eget malesuada. Nulla libero velit,
aliquam et mi nec, dapibus facilisis leo. Accumsan
vel odio. Vivamus venenatis ut quam quis imperdiet.
Duis eu ex placerat, fin
i
bus or ci in, al iquam ur na. Du i s
dignissim ante ac mi aliquet dictum. Ut non quam eu
lacus semper tempus quis mollis neque. Nulla feugiat
nisl magna, malesuada sodales metus rhoncus at. Ves-
tibulum rutrum risus leo, gravida luctus nibh effic
i
tur
sit amet.
• Vestibulum key fact sed sapien ultrices, in
malesuada ante condimentum. Nullam key fact ,
suscipit ac ornare quis, euismod et nisl.
• Morbi ut orci urna. Nullam auctor, key fact
.aucibus ullamcorper, urna dui auctor tellus, vitae
volutpat leo ligula sed nibh.
• Nullam key fact , suscipit ac ornare quis, euis-
mod et nisl. Nullam key fact , suscipit ac ornare
quis, euismod et nisl.
• Vestibulum key fact sed sapien ultrices, in male-
suada ante condimentum.
• Morbi ut orci urna. Nullam auctor, key fact
.aucibus ullamcorper, urna dui auctor tellus, vitae
volutpat leo ligula sed nibh.
• Nullam key fact , suscipit ac ornare quis, euis-
mod et nisl. Nullam key fact , suscipit ac ornare
quis, euismod et nisl.
Aliquam bibendum metus eu magna condimentum
dictum. Proin eu erat sagittis, imperdiet tortor in,
cursus magna. Curabitur scelerisque interdum posuere.
bike usage.
Bicycling has many benefit, rangi ng from imp r ov -
ing health outcomes to benefit
t
ing the envi ronme nt .
Cras ante lacus, consequat non suscipit nec, fin
i
bus at
purus.
Nunc pulvinar gravida nisi, et lobortis diam interdum
eu. Donec a est id metus cursus faucibus non a quam.
Vestibulum 30% of people would bike to work if they
had access to a bike share. 40% of people would con-
tinue driving, 15% of people would bike a few days
per week depending on a variety of factors including
family responsibilities and weather, and another 15%
were not sure whether access to a bike would affect
their willingness to ride more bicycles.
Morbi ut orci urna. Nullam auctor, most people think
bike sharing is too expensive. Aucibus ullamcorper,
urna dui auctor tellus, vitae volutpat leo ligula sed
nibh. Nullam make bike sharing more affordable
through subsidies, suscipit ac ornare quis, euismod et
nisl. Morbi ut orci urna. Nullam auctor, most people
think bike sharing is too expensive. Aucibus ullam-
corper, urna dui auctor tellus, vitae volutpat leo ligula
sed nibh. Nullam make bike sharing more affordable
through subsidies, suscipit ac ornare quis, euismod et
nisl.
Bikes improve health outcomes. Curabitur ut rhoncus
neque. Aliquam aliquet vulputate vehicula. Vestibu-
lum at sapien effic
i
tur , porta nibh non, sodales velit.
Ut fin
i
bus augue ligul a, at tinci dunt vel it fauci bus a.
Curabitur euismod ante et ligula rutrum scelerisque.
Nullam ac urna porta, mollis lorem sed, vulputate sem.
In condimentum fringilla nisl, in ornare lorem inter-
dum in.
Urban bike commuters have lower rates of obesity.
Proin scelerisque rutrum hendrerit. Nullam tellus
quam, aliquet vel nisl vitae, aliquam vestibulum mas-
que purus nibh, non scelerisque risus bibendum vel.
Curabitur tempus orci lorem, sit amet maximus velit
dapibus quis.
Our city should subsidize bike share access. Aenean
lobortis nunc turpis, vel faucibus leo facilisis fringil-
la. Praesent id odio id felis placerat fringilla sed eu
ipsum. Sed at neque nec mauris molestie maximus.
Nulla et odio sed dolor euismod sollicitudin. Phasellus
consectetur nulla nisl, ut ultricies nisl viverra a. Ali-
quam in nunc id mauris elementum laoreet. Nullam
vulputate a nibh eget malesuada. Nulla libero velit,
aliquam et mi nec, dapibus facilisis leo. Accumsan
vel odio. Vivamus venenatis ut quam quis imperdiet.
Duis eu ex placerat, fin
i
bus or ci in, al iquam ur na. Du i s
dignissim ante ac mi aliquet dictum. Ut non quam eu
lacus semper tempus quis mollis neque. Nulla feugiat
nisl magna, malesuada sodales metus rhoncus at. Ves-
tibulum rutrum risus leo, gravida luctus nibh effic
i
tur
sit amet.
Vestibulum ante ipsum primis in faucibus orci luctus
et ultrices posuere cubilia Curae; Integer eleifend ali-
quet purus in fermentum. Aenean consequat eleifend
magna, at laoreet ex sollicitudin ut. Sed viverra dignis-
sim consequat.
• Vestibulum key fact sed sapien ultrices, in male-
suada ante condimentum.
• Morbi ut orci urna. Nullam auctor, key fact
.aucibus ullamcorper, urna dui auctor tellus, vitae
volutpat leo ligula sed nibh.
• Nullam key fact , suscipit ac ornare quis, euis-
mod et nisl.
Aliquam bibendum metus eu magna condimentum
dictum. Proin eu erat sagittis, imperdiet tortor in,
cursus magna. Curabitur scelerisque interdum posuere.
key fact: 30% of people
would bike if they had
access to bike share is
lost in a long paragraph
crammed with
supporting data
• hard to scan/find
key facts and big
ideas
• bulleted lists are
a bit long
• second
paragraph has
too-high info
density (too
much data to
easily compare)
• paragraphs are
too dense/lack
emphasis
How to present information for maximum clarity and impact May 15, 2019
16. copy (after)
key fact: 30% of people
would bike if they had
access to bike share
other data points
moved to a graphic
• title shows
keyword +
findings
• main ideas in
”scannable”
headings
• key facts
emphasized in
copy
• bulleted lists are
short + clear
How to present information for maximum clarity and impact May 15, 2019
22. Too “thin” (too many bullets)
How to add substance/context to a list of bullet points?
• Summarize the gist of the bullet points into 1-2 new
introductory sentences.
• “Unpack” unwieldy (long) bullets by turning them into a
short paragraph instead.
Editing tips
How to present information for maximum clarity and impact May 15, 2019
23. Rein in your lists
Tips for bulleted lists
• Keep your bulleted lists to 3-5 bullets.
• If longer than 3-5 bullets, break up the bullets into categories.
• Add a new introductory sentence before each list that
summarizes the findings in the bullets.
• Don’t pack a bullet with multiple statistics—take them out.
Editing tips
How to present information for maximum clarity and impact May 15, 2019
24. How to present information for maximum clarity and impact May 15, 2019
25. Too dense
How to tackle long, unwieldy paragraphs?
• More than one idea embedded in a long paragraph.
• Too many caveats
• Too many statistics
• Passive voice
Editing tips
How to present information for maximum clarity and impact May 15, 2019
26. How to present information for maximum clarity and impact May 15, 2019