The presentation outlines Ithaca Bikes, a proposed bike share program launching in Spring 2013. It will have 50 bikes placed strategically around Ithaca available for minimal fees. The target markets are local residents and college students. Bikes can be incentives for users to save money, stay healthy, and help the environment. Logistics including bike locations, memberships, and electronic kiosks are discussed. Communication and funding strategies are also presented.

1. Ithaca Bikes
Sarah Reichle and Chloe Todd
Tompkins County and Cornell Cooperative Extension

2. Agenda
• Ithaca Bikes Overview
• Target Market and Research
• Offering
• Logistics
• Discounts for Ithaca Bikes members
• Costs
• Communication

3. Agenda
• Ithaca Bikes Overview
• Target Market and Research
• Offering
• Logistics
• Discounts for Ithaca Bikes members
• Costs
• Communication

4. • Bike share program
• Spring 2013 launch
• Minimal fee for users
• 50 bikes to start
• Strategically placed around Ithaca

5. • Bike share program
• Spring 2013 launch
• Minimal fee for users
• 50 bikes to start
• Strategically placed around Ithaca

6. Target Market
and Research
• Primary: local residents
• Secondary: college students
• Primary and secondary research

7. Offering
What are the incentives to ride a bike?

8. Offering
What are the incentives to ride a bike?
1. To protect the environment

9. Offering
What are the incentives to ride a bike?
1. To protect the environment
2. Save money

10. Offering
What are the incentives to ride a bike?
1. To protect the environment
2. Save money
3. Stay healthy and physically fit

11. Offering
What are the incentives to ride a bike?
1. To protect the environment
2. Save money
3. Stay healthy and physically fit
4. Avoid traffic / parking

12. Offering
What are the incentives to ride a bike?
1. To protect the environment
2. Save money
3. Stay healthy and physically fit
4. Avoid traffic / parking
5. Schedule flexibility

13. Offering
What are the incentives to ride a bike?
1. To protect the environment
2. Save money
3. Stay healthy and physically fit
4. Avoid traffic / parking
5. Schedule flexibility
6. Improve the local economy

14. Offering
What are the incentives to ride a bike?
1. To protect the environment
2. Save money
3. Stay healthy and physically fit
4. Avoid traffic / parking
5. Schedule flexibility
6. Improve the local economy
7. It’s fun!

15. Logistics

16. Logistics
• Bicycles

17. Logistics
• Bicycles
• Locations

18. Logistics
• Bicycles
• Locations

19. Logistics
• Bicycles
• Locations

20. Logistics
• Bicycles
• Locations
• Operating dates

21. Logistics
• Bicycles
• Locations Membership fees
1st hour $2
• Operating dates Each additional hour $3
• Membership 24 hours
5 days
$7
$15
• Waiver 30 days $25
• Pricing 1 year $75
Non-member fees
1st hour $3
Each additional hour $4

22. Logistics
• Bicycles
• Locations
• Operating dates
• Membership
• Waiver
• Pricing
• Electronic kiosks
• Printed receipt

23. Logistics
• Bicycles
• Locations
• Operating dates
• Membership
• Waiver
• Pricing
• Electronic kiosks
• Printed receipt
• GPS tracking system

24. Discounts
• TCAT
• Local shops and restaurants
• Ithaca and Cornell campuses
• Ithaca Farmer’s Market
• Mutual positive exchange

25. Costs
• Potential start-up cost: $50,000-$100,000
• Non-profit status
• Grants
• Federal or NY state funding
• Sustainability funding
• Ads on bikes
• Partner with advertising agency

26. Communication
• Print ads, posters
• Brochures and pamphlets
• Website
• Mobile App
• Facebook, Twitter, Foursquare
• Viral LipDub YouTube video
• Event: Ride for RIBs

27. Thank You!
Questions or Comments?

28. Thank You!
Questions or Comments?