This document discusses how promotional boxes can help promote services. It provides several ways promotional boxes can be used, including showing reliability through client feedback or testimonials, promoting multiple services in one box if relevant, highlighting service inclusions along with links to sales pages or portfolios, offering add-on services, and providing money-back guarantees to reassure customers. An example is given of a site that uses a promotional box in its sidebar to advertise freelancing services.

1. Promote Your Services
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2. Package Images in Pricing Tables
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- Any product - good or service - can be helped with proper
marketing.
- A promo box’s entire purpose is to help promote.
Overview
PROMOTE YOUR SERVICES

3. How Can Promo Boxes Help Promote
Your Services?

4. PlugmatterPlugmatterSoftening the Price in Pricing Tables
- If writing about a related subject, promote your product in-between it.
- The Plugmatter Promo Box can be placed anywhere that you see fit.
Make an offer in a relevant post
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CONVERSION PSYCHOLOGY IN PRICING TABLES
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SOFTENING THE PRICE IN PRICING TABLES
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SELLING SPONSORSHIPS FOR SPECIFIC POSTS
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PROMOTE YOUR OWN DIGITAL PRODUCTS
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PROMOTE YOUR SERVICES

5. PlugmatterPlugmatter
- Shows how reliable you are.
- Can be done with images/videos or in textual format.
- Can be shown in a post, anywhere on the page, or even in a sidebar.
Softening the Price in Pricing Tables
Feature client feedback
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CONVERSION PSYCHOLOGY IN PRICING TABLES
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SOFTENING THE PRICE IN PRICING TABLES
Plugmatter
SELLING SPONSORSHIPS FOR SPECIFIC POSTS
Plugmatter
PROMOTE YOUR OWN DIGITAL PRODUCTS
Plugmatter
PROMOTE YOUR SERVICES

6. PlugmatterPlugmatterSoftening the Price in Pricing Tables
- Promote more than one service with a promo box, if it is relevant.
- They needn’t leave the page to know more about you.
Offer add-on services
Plugmatter
CONVERSION PSYCHOLOGY IN PRICING TABLES
Plugmatter
SOFTENING THE PRICE IN PRICING TABLES
Plugmatter
SELLING SPONSORSHIPS FOR SPECIFIC POSTS
Plugmatter
PROMOTE YOUR OWN DIGITAL PRODUCTS
Plugmatter
PROMOTE YOUR SERVICES

7. PlugmatterPlugmatter
- You can create a perception of scarcity by offering the product
on a discount, for a limited time.
- Make the offer by designing for conversion.
Softening the Price in Pricing Tables
Post a limited offer for the product
Plugmatter
CONVERSION PSYCHOLOGY IN PRICING TABLES
Plugmatter
SOFTENING THE PRICE IN PRICING TABLES
Plugmatter
SELLING SPONSORSHIPS FOR SPECIFIC POSTS
Plugmatter
PROMOTE YOUR OWN DIGITAL PRODUCTS
Plugmatter
PROMOTE YOUR SERVICES

8. PlugmatterPlugmatterSoftening the Price in Pricing Tables
- Promote more than one service with a promo box, if it is relevant.
- They needn’t leave the page to know more about you.
Provide a money-back guarantee
Plugmatter
CONVERSION PSYCHOLOGY IN PRICING TABLES
Plugmatter
SOFTENING THE PRICE IN PRICING TABLES
Plugmatter
SELLING SPONSORSHIPS FOR SPECIFIC POSTS
Plugmatter
PROMOTE YOUR OWN DIGITAL PRODUCTS
Plugmatter
PROMOTE YOUR SERVICES

9. PlugmatterPlugmatter
- Your customer can know what you offer without clicking anywhere.
- Try listing service inclusions in the promo box along with a link to your
sales page and/or portfolio.
Softening the Price in Pricing Tables
Highlight service inclusions
Plugmatter
CONVERSION PSYCHOLOGY IN PRICING TABLES
Plugmatter
SOFTENING THE PRICE IN PRICING TABLES
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SELLING SPONSORSHIPS FOR SPECIFIC POSTS
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PROMOTE YOUR OWN DIGITAL PRODUCTS
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PROMOTE AFFILIATE PRODUCTS ON BLOG POSTS/CATEGORIES

10. PlugmatterPlugmatter
- Assure customers that their experience is as important to you as
making money.
- Offer a money money-back guarantee to do just that.
Softening the Price in Pricing Tables
Provide money-back guarantee
Plugmatter
CONVERSION PSYCHOLOGY IN PRICING TABLES
Plugmatter
SOFTENING THE PRICE IN PRICING TABLES
Plugmatter
SELLING SPONSORSHIPS FOR SPECIFIC POSTS
Plugmatter
PROMOTE YOUR OWN DIGITAL PRODUCTS
Plugmatter
PROMOTE AFFILIATE PRODUCTS ON BLOG POSTS/CATEGORIES

11. PlugmatterPlugmatterSoftening the Price in Pricing Tables
Example: Income Diary
- Income Diary’s service is to provide quality posts from all over the web about
web entrepreneurship.
- They use a promo box in the sidebar to promote their freelancing services.
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CONVERSION PSYCHOLOGY IN PRICING TABLES
Plugmatter
SOFTENING THE PRICE IN PRICING TABLES
Plugmatter
SELLING SPONSORSHIPS FOR SPECIFIC POSTS
Plugmatter
PROMOTE YOUR OWN DIGITAL PRODUCTS
Plugmatter
PROMOTE YOUR SERVICES

12. ages in Pricing Tables
PlugmatterBUTTONS IN PRICING TABLES PlugmatterPlugmatter
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