This document discusses how to use conversion psychology principles in pricing tables to improve conversions. It recommends designing pricing tables with familiar colors and fonts, minimizing friction in the purchasing process, and emphasizing empathy for the user. Examples are given of companies like Unbounce, Buffer, and Plasso that effectively apply these principles in their pricing tables. The document also promotes the benefits of using the Plugmatter pricing table plugin to easily design tables optimized for conversion.

1. Conversion Psychology In
Pricing Tables
by

2. Overview
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- Aimed at converting better by optimizing user experience thorough
design
- Uses data from behavior and cognitive studies, and user testing.
CONVERSION PSYCHOLOGY IN PRICING TABLES

3. How to best use Conversion
Psychology for your pricing Tables

4. Design for Color
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- Certain colors have come to be associated with certain emotions, for
various reasons.
- Customers make assumptions about product based on color within
90 seconds.
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5. Design for Familiarity
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- Customer may trust a familiar design and buying more.
- A new, unfamiliar one might confuse them.
- Being unique is still important.
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6. Design for Minimal Friction
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- A smooth user experience is key to convert better.
- In design, presentation of information and in the buying process.
- Minimize the number of clicks needed to buy a product.
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7. Design for Empathy
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- Let customers know you have them in mind.
- Use specific colors to elicit an emotion and fonts that compliment
your brand.
- Have UI features that explain crucial, needed information.
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8. Businesses Using Conversion
Psychology in Pricing Tables

9. Unbounce
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- Uses blue to highlight best plan.
- Commonly associated with trust, loyalty and stability.
- Complements Unbounce’s brand.
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10. Buffer
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- Payment for this plan is simple.
- Has a flat 10$/month offer.
- Checkout section included in the popup menu.
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11. Plasso
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- Displays only very essential features.
- Users can quickly select a plan without analyzing long
descriptions.
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12. How can Plugmatter Pricing Tables
Help Improve Your CRO?

13. Benefits of Plugmatter Pricing Tables
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- Design tables by choosing colors, fonts, layouts, etc.
- Display little or a lot of information.
- Default templates already made to convert better.
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14. ages in Pricing Tables
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Try our Plugmatter Pricing Table plugin here –
@plugmatter