The Checkout is the most critical process in your Webshop. Learn how CS2 is optimizing your Magento Shop with a highly customizable and conversion optimized Checkout Module.

1. INCREASE YOUR CONVERSION RATE.
CS2 EASY CHECKOUT MODULE FOR MAGENTO
Armin Brunner
AGENDA:
Introduction | 7 Levels of Conversion | CS2 Easy Checkout Module | Live Demo | Conclusion

2. OFFLINE VERSUS ONLINE.
BIG DIFFERENCE!
- Offline Shops: ø 60% Conversion Rate
- Online Shops: ø 3% Conversion Rate
Why?

3. Relevance
THE E-COMMERCE SYSTEM.
Trust
Orientation
Stimulation
CONVERSION:
Security
Comfort
Satisfaction
www.konversionskraft.de

4. THE 7 LEVELS OF CONVERSION.
1. RELEVANCE
Your Visitor is scanning your website for accordance
- Optical Accordance: Repeat Ad Titles on the Landing page
- Show your service capabilities: Assortment, Price, Delivery time, Costs
- Use Images and Symbols: arouse Emotions

5. THE 7 LEVELS OF CONVERSION.
2. CREDIBILITY & TRUST
- Use an Aesthetic Design
- Create a strong and trustworthy Brand
- Use Seals of Approval, Test Reports
- Show Customer Feedback and Testimonials

6. THE 7 LEVELS OF CONVERSION.
3. ORIENTATION
- Offer different entry points
- Enhance your Search: Analyse and optimize your Search Results
- Simplify the path to lower levels: Use a Fly-out Menu
- Use the correct Terms: Speak the language of your Customers

7. THE 7 LEVELS OF CONVERSION.
4. STIMULATION
Without Emotions no rational Decisions
- Speak your User’s language
- Show your Products: Use big, emotional Images
- Avoid Complexity
- Use clear Call-to-Action elements

8. THE 7 LEVELS OF CONVERSION.
5. SECURITY
- Give the Possibility to influence and choose
- Show your Customer Service Signals
- Encourage Transparency
- Data Security: Use SSL encryption
- Show Seals of Approval

9. THE 7 LEVELS OF CONVERSION.
6. COMFORT
The Rubikon model of Heinz Heckhausen
- Every effort reduces the Motivation to buy: 1-Click-Order
- Ask for as less information as possible
- Offer a wide variety of Shipping and Payment options
- Offer help

10. THE 7 LEVELS OF CONVERSION.
7. SATISFACTION
Only satisfied Customers will become returning Customers
- After sales: Inform about the order status
- Offer a professional Returns Processing
- Inform you Customer about new Products and Services

11. THE MAGENTO STANDARD CHECKOUT.
RELOADING STEPS PER AJAX

12. ONE STEP CHECKOUT EXTENSION.
ALL ON ONE PAGE

13. THE CS2 EASY CHECKOUT.
EASY CHECKOUT FOR MAGENTO
Goals:
- Optimize the Checkout Conversion
- Keep it 100% Magento compatible
- Pre-Integrate most used Checkout Extensions
- Make it configurable
- Save Time and Money on Implementation

14. DEMO.

15. CONVERSION RATE OPTIMIZATION.
CONCLUSION
- Online Marketing and Conversion Optimization are key factors for a
successful E-Commerce Business
- Think about Conversion Optimization before planning your eShop
- Conversion Optimization is an on-going Process: Analyse, Optimize,
Measure
- The CS2 Easy Checkout Module provides a good Basis for a Conversion
optimized Checkout
- Next Steps: Combine Steps, Add Facebook Connect, OpenID (Google
Connect)

16. CUSTOMER RELATIONSHIP MANAGEMENT
ELECTRONIC COMMERCE
ONLINE MARKETING
CS2 AG
PLATINUM MEMBER TYPO3 ASSOCIATION
MAGENTO GOLD PARTNER
SUGAR SILVER PARTNER
Gerbegässlein 1 | CH-4450 Sissach
Feldeggstrasse 55 | CH-8008 Zürich
Telefon: +41 61 333 22 22
Twitter: @CS2switzerland
www.CS2.ch