This document discusses best practices for using images in pricing tables. It recommends that images complement the brand identity, signify differences between plans, be visually simple, and be culture-neutral. Examples are given of Mailchimp, Dropbox, and Freshdesk using images effectively in their pricing tables to represent features through toys, boxes, and a growing sapling respectively. The Plugmatter plugin allows for easy uploading and customization of images in pricing tables.