Project Shakti is HUL's rural initiative that aims to empower underprivileged rural women through income generation opportunities and health education. It began in 2001 and has expanded to over 80,000 villages across 15 Indian states. Shakti organizes women into self-help groups and trains them to become entrepreneurs selling HUL products. It has over 25,000 women entrepreneurs earning an average of 700-1,000 rupees per month, doubling their household income and improving living standards.