The document discusses a student project on chocolate. It begins by acknowledging the help and support received from others in completing the project. It then discusses the student's goal of creating a chocolate product that will be popular with children and adults. The document goes on to cover key aspects of marketing the chocolate product, including the marketing mix of product, price, place, and promotion. Specific strategies are proposed for advertising, sales promotions, packaging, distribution channels, and dealing with strengths, weaknesses, opportunities and threats. It concludes by discussing customer loyalty to the product and the effectiveness of advertising.

1. PROJECT ON
CHOCLATE

2. 
It is not possible to prepare a project report without the assistance & encouragement
of other people. This one is certainly no exception.”

 On the very outset of this report, I would like to extend my sincere & heartfelt
obligation towards all the personages who have helped me in this endeavor.
Without their active guidance, help, cooperation & encouragement, I would not
have made headway in the project.
 I am ineffably indebted to my principal for conscientious guidance and
encouragement to accomplish this assignment.
 I am extremely thankful and pay my gratitude to my faculty for her valuable
guidance and support on completion of this project in its presently and special
thanks to another faculties for her kind guidance.
 I extend my gratitude to MY SCHOOLfor giving me this opportunity.
 I also acknowledge with a deep sense of reverence, my gratitude towards my
parents and member of my family, who has always supported me morally as well as
economically.
 At last but not least gratitude goes to all of my friends who directly or indirectly
helped me to complete this project report.
 Any omission in this brief acknowledgement does not mean lack of gratitude.


3.  CHILDRENS LOVE TO EAT SWEET THINGS AND
I WANT TO BECOME A VERY POPULAR AMONG
CHILDRENS ALL OVER THE WORLD.FOR THIS
I WANT TO PREPARE A PRODUCT ie LOVED BY
CHILDRENS AS WELL AS ADULT.
MY PRODUCT IS
CHOCLATE

4. Marketing management refers to
planning, organising, directing and
control of the activities which facilitate
exchange of goods and services between
producers and consumers or users of
products and services.

5. Marketing Mix is a set of marketing tools
that the firm uses to pursue its marketing
objectives in a target market. The
variables or elements of marketing mix
have been classified in to four categories,
popularly known as four Ps of marketing
viz., Product, Price, Place and Promotion.
These elements are combined to create an
offer.

6.  In common the word ‘product’, is used to refer only to the
physical or tangible attributes of a product.
 In marketing, product is a mixture of tangible and
intangible attributes, which are capable of being
exchanged for a value, with ability to satisfy customer
needs.

7. Price may be defined as the amount
of money paid by a buyer or received
by a seller in consideration of the
purchase of a product or service.
There are two types of strategies to
fix the price of product
A. Price Penetration
B. Price Skimming

8. There are two important decisions relating to
this aspect one regarding physical movement of
goods and two, regarding the channels.
Channels of Distribution are set of firms and
individuals that take title, or assist in
transferring title, to particular goods or services
as it moves from the producers to the
consumers.

9. The act of designing and producing the
container or wrapper of a product is referred as
packaging. There can be three different levels of
packaging.
Primary package,
Secondary packagE,
Transport package.

10. (I) Direct distribution
(II) Indirect Distribution Channels include
i. Manufacturer - Retailer – Consumer
(One Level Channel)
ii. Manufacturer -
Wholesaler - Retailer- Consumer
(Two Level Channel)
iii. Manufacturer - Agent- Retailer- Consumer (Three Level
Channel)

11. Promotion refers to the use of communication
with the twin objective of informing potential
customers about a product and persuading
them to buy it. There are four major tools, or
elements of promotion mix, which are
 (i) Advertising, (ii) Personal Selling,
(iii) Sales Promotion, and (iv) Publicity.

12. SLICKY AND...
YUMYYY....

13.  ADVERTISING:
TELEVISION
PRINT MEDIA
HOARDINGS
 SALES PROMOTION:
CONSUMER SALES PROMOTION
TRADE SALES PROMOTION

14. PRICE
ALLOWANCES AND DEALS
DISTRIBUTION AND
RETAILER MARK-UPS
DISCOUNT STRUCTURE
LOW COST FOR BASIC
PRODUCT
PREMIUM SEGMENT

15. PRODUCT
BEST QUALITY
INNOVATIVE FEATURES
FLAVOURS
BRANDS AND SERVICES

16. PROMOTION
ADVERTISING
SALES PROMOTION
PUBLICITY
SPECIAL FESTIVE
ARRANGEMENTS

17. PLACE
CHANNELS OF DISTRIBUTION
OUTLET LOCATION
SALES TERRITORIES
WAREHOUSING SYSTEM

18.  STRENGHT
A. STRONG BRAND NAME
B. EXCELLENT ADVERTISING AND VISIBILITY
C. GOOD PRODUCT DISTRIBUTION AND
AVAILABILITY
D. LOTS OF FLAVORS AND VARIETIES AVAILABLE
WEAKNESS:
A.FOOD PRODUCTS HAVE A LIMITED SHELF LIFE.

19.  SEGMENT: PEOPLE WANTING TO HAVE A
SWEET BITE
 TARGET GROUP: ALL PEOPLE IN THE UPPER
AND MIDDLE CLASS
 POSITIONING: FEELS GOOD BETTER

20. OPPORTUNITY:
A. TIE-UPS WITH CORPORATES
B. CHEAPER PACKETS FOR RURAL AREAS.
THREATS:
A.HEALTH CONSCIOUS PEOPLE AVOIDING
SWEET.
B. HONEY

21.  OUR CUSTOMERS ARE HIGHLY LOYAL TOWARDS
THE PRODUCT.
 THE AD WITH ACTRESS ENDORSING HAD A
HIGHER BRAND RECALL.

22.  THANX FOR WTACHING THIS PRESENTATION I
HOPE YOU LIKE IT........
SHARE WITH YOUR FREINDS......