SlideShare a Scribd company logo
Fantaisie
  au chocolat
Objectives
 Run a median-class chocolate shop
Emphasize on providing high quality and
 healthy organic chocolate to customers.
Develop a new milestone of choco-
 cosmetology.
Mission
http://www.youtube.com/watch?v=m7Wt4kzex
F8&feature=youtu.be
SWOT
Opportunities                              Threats
• Not well developed organic chocolate     • Chocolates are not necessities
  market in Hong Kong
- Occupied a relatively high market        • Limited knowledge about organic
  share in local organic market              chocolate of public
- Low competition of raw materials
                                           • The concept ‘chocolate is fat and
• Traditions of eating chocolates during     unhealthy’ is deep-rooted in public’s
  special festivals                          mind
- Valentine’s Day
- Easter                                   • Gradually increase of price of raw
                                             materials
• High purchasing power of target
  customer                                 • Insufficient supply of organic cocoa

• Strong desire of skincare products  • Old famous chocolate
                                        brands(Godiva, Lucullus, Leonidas, etc.
• Development of technology and media   ) have share of mind when people talk
                                        about chocolate
Analyze of our target
     customers
The needs of our company serving
• Customers nowadays pay more attention to
  issue of health
Produce healthy and organic chocolate

• Market of healthy and organic chocolate is not
  well-developed and competitive in Hong Kong
 occupy large market share in the organic
chocolate market
Our target customers
• Middle to upper class     • Upper to middle
  Females                     class households
• Aged 20-40                • 1-2 children with
• Interested in and willing   their parents or
  to spend on beauty and      single parent
  healthy product           • Interested in healthy
                              and organic food
When, where, how and how often do
     our customers buy and why?
Where
• High purchasing power interested in
  shopping on some mega shopping mall
• Majority of our target customers work
  on the Wan Chai and central
• Go to our shop and purchase some
  products after getting off their work
How
• Walk in
• Order chocolate via the phone, email
  or our official website
• Pay by paypal, credit card or other
  e-payment methods
4P
Products
Chocolates
•   Fresh and healthy
•   Handmade
•   Low saturated fat and low sugar
•   Raw materials from Europe and cocoa
    from Ghana
Types of chocolates
Three types of packages: gifts, snacks and
hampers

Special flavor: flower tea and swallow’s nest

Limited edition: Fresh Strawberries filled with
dark chocolate butter cream
Chocolate masks
• two types of mask
• beautiful skin: suitable for youngsters , it
  incorporates milk chocolate, vitamin C and honey

• women wonder: suitable for women, it
  incorporates cranberry seed oil and black
  raspberry

• Masks are needed to purchase in two days
  advance
Workshops
 provision of high quality of chocolate melt, fruits and
  nuts,
 customers can enjoy the process of mixing the flavor
  chocolates according to their preference.

 The type of chocolates we teach will be matched with
  the seasons.

 $120 per lesson

 1 lesson per week.
Price
Chocolate treats
-$12 for one piece of chocolate
-$15 for special flavor of chocolates
-Strawberry limited edition: $50 per packages

Chocolate small gift: $120
A larger size of gift box: $240
Hamper: $350

Chocolate mask:$200 per 2oog of mask
Price
• A bit higher than the medium level

• Reasons behind such price setting
  -high production cost
  -high promotion cost
  -price represents our image
  -saturated market of luxurious chocolate
*To gain a balance between these factors
Place

• Locates on 32 Lyndhurst Terrace, Central.

• Reasons of choosing this place
• High number of our targeted customers
• Near Lan Kwai Fong
Promotion
• Purchase up to $100          chocolate masks
   testers will be given
• Develop VIP system
• (a) enjoy a 10% off of all the products in our
      shop.
  (b) enjoy an extra 20% off discount during
      their birthday month
  (c) join our ‘Stamp collection scheme’
Promotion
• Mega sale on two days before the expiry date
  of the chocolate
•       -let our customers to enjoy a low-price
       chocolate
       -to sell all our stocks out.
Promotion
• Give out chocolates to orphans in
  Christmas ,Children’s Day and Easter

• To fulfill our social responsibility and to make
  them feel they are being loved
Sales forecast




At the beginning(Jan-Mar): low sales due to newly operation
Continue to increase as it gains more recognition
Drop sharply on June : no festival workshops, no festival to boost
the consumers’ demand
• Increase sharply on July: People have more spare time to
  join the workshop
• Continued to increase from Nov to Dec:
• Dry weather increase the demand of mask and
• The coming of Christmas increase the demand of
  chocolates

More Related Content

What's hot

Relaunch ambrosia engels maart 2012 (2)
Relaunch ambrosia engels maart 2012 (2)Relaunch ambrosia engels maart 2012 (2)
Relaunch ambrosia engels maart 2012 (2)
Henk Terol
 
Final presentation complete(1)
Final presentation complete(1)Final presentation complete(1)
Final presentation complete(1)
Meme Whisper
 
NGA FINAL PRESENTATION 2.9.14
NGA FINAL PRESENTATION 2.9.14NGA FINAL PRESENTATION 2.9.14
NGA FINAL PRESENTATION 2.9.14
Jack Matsen
 
Juice n bowls restaurant
Juice n bowls restaurantJuice n bowls restaurant
Juice n bowls restaurant
Ashish Kumar Doke
 
Cobbs PGN Trader Joe's Case Competition
Cobbs PGN Trader Joe's Case CompetitionCobbs PGN Trader Joe's Case Competition
Cobbs PGN Trader Joe's Case Competition
Henry Cobbs
 
Trader Joe's Advertising/Marketing Campaign
Trader Joe's Advertising/Marketing CampaignTrader Joe's Advertising/Marketing Campaign
Trader Joe's Advertising/Marketing Campaign
Marco Diaz
 
NMDL Final: Trader Joes Digital Strategy Plan
NMDL Final: Trader Joes Digital Strategy PlanNMDL Final: Trader Joes Digital Strategy Plan
NMDL Final: Trader Joes Digital Strategy Plan
nataliegray1
 
Final Presentation, Trader Joe's Digital Marketing Plan, ADV 420, Michigan St...
Final Presentation, Trader Joe's Digital Marketing Plan, ADV 420, Michigan St...Final Presentation, Trader Joe's Digital Marketing Plan, ADV 420, Michigan St...
Final Presentation, Trader Joe's Digital Marketing Plan, ADV 420, Michigan St...
Lauren Peetz
 
Brand positioning & Bulls eye model - Mcd
Brand positioning & Bulls eye model - Mcd  Brand positioning & Bulls eye model - Mcd
Brand positioning & Bulls eye model - Mcd
VatsalSachdev
 
Starbucks in Social Media
Starbucks in Social MediaStarbucks in Social Media
Starbucks in Social Media
Kerem Abuc
 
Powerpoint marketiing
Powerpoint marketiingPowerpoint marketiing
Powerpoint marketiing
irislam0718
 
starbuck (1)
starbuck (1)starbuck (1)
starbuck (1)
Chuong Nguyen
 
Báo cáo Dịch vụ - Trung Nguyên Coffee
Báo cáo Dịch vụ - Trung Nguyên CoffeeBáo cáo Dịch vụ - Trung Nguyên Coffee
Báo cáo Dịch vụ - Trung Nguyên Coffee
Huyen Pham
 
Tkn final ppt for eos
Tkn final ppt for eosTkn final ppt for eos
Tkn final ppt for eos
purithem
 
Final project (lin shanghsien) Strategic Thinking and Analysis
Final project (lin shanghsien) Strategic Thinking and AnalysisFinal project (lin shanghsien) Strategic Thinking and Analysis
Final project (lin shanghsien) Strategic Thinking and Analysis
Lin Shang-Hsien
 
Bjc ppt
Bjc pptBjc ppt
Bjc ppt
purithem
 
EBCO-ExpoWest-TrendReport-March2016
EBCO-ExpoWest-TrendReport-March2016EBCO-ExpoWest-TrendReport-March2016
EBCO-ExpoWest-TrendReport-March2016
erinmarieljacobs
 
Integrated Communication Plan for a new product line _ Majani Chocolate
Integrated Communication Plan for a new product line _ Majani ChocolateIntegrated Communication Plan for a new product line _ Majani Chocolate
Integrated Communication Plan for a new product line _ Majani Chocolate
Virginia Sgargi
 
Company
CompanyCompany
Company
Xicstro
 

What's hot (19)

Relaunch ambrosia engels maart 2012 (2)
Relaunch ambrosia engels maart 2012 (2)Relaunch ambrosia engels maart 2012 (2)
Relaunch ambrosia engels maart 2012 (2)
 
Final presentation complete(1)
Final presentation complete(1)Final presentation complete(1)
Final presentation complete(1)
 
NGA FINAL PRESENTATION 2.9.14
NGA FINAL PRESENTATION 2.9.14NGA FINAL PRESENTATION 2.9.14
NGA FINAL PRESENTATION 2.9.14
 
Juice n bowls restaurant
Juice n bowls restaurantJuice n bowls restaurant
Juice n bowls restaurant
 
Cobbs PGN Trader Joe's Case Competition
Cobbs PGN Trader Joe's Case CompetitionCobbs PGN Trader Joe's Case Competition
Cobbs PGN Trader Joe's Case Competition
 
Trader Joe's Advertising/Marketing Campaign
Trader Joe's Advertising/Marketing CampaignTrader Joe's Advertising/Marketing Campaign
Trader Joe's Advertising/Marketing Campaign
 
NMDL Final: Trader Joes Digital Strategy Plan
NMDL Final: Trader Joes Digital Strategy PlanNMDL Final: Trader Joes Digital Strategy Plan
NMDL Final: Trader Joes Digital Strategy Plan
 
Final Presentation, Trader Joe's Digital Marketing Plan, ADV 420, Michigan St...
Final Presentation, Trader Joe's Digital Marketing Plan, ADV 420, Michigan St...Final Presentation, Trader Joe's Digital Marketing Plan, ADV 420, Michigan St...
Final Presentation, Trader Joe's Digital Marketing Plan, ADV 420, Michigan St...
 
Brand positioning & Bulls eye model - Mcd
Brand positioning & Bulls eye model - Mcd  Brand positioning & Bulls eye model - Mcd
Brand positioning & Bulls eye model - Mcd
 
Starbucks in Social Media
Starbucks in Social MediaStarbucks in Social Media
Starbucks in Social Media
 
Powerpoint marketiing
Powerpoint marketiingPowerpoint marketiing
Powerpoint marketiing
 
starbuck (1)
starbuck (1)starbuck (1)
starbuck (1)
 
Báo cáo Dịch vụ - Trung Nguyên Coffee
Báo cáo Dịch vụ - Trung Nguyên CoffeeBáo cáo Dịch vụ - Trung Nguyên Coffee
Báo cáo Dịch vụ - Trung Nguyên Coffee
 
Tkn final ppt for eos
Tkn final ppt for eosTkn final ppt for eos
Tkn final ppt for eos
 
Final project (lin shanghsien) Strategic Thinking and Analysis
Final project (lin shanghsien) Strategic Thinking and AnalysisFinal project (lin shanghsien) Strategic Thinking and Analysis
Final project (lin shanghsien) Strategic Thinking and Analysis
 
Bjc ppt
Bjc pptBjc ppt
Bjc ppt
 
EBCO-ExpoWest-TrendReport-March2016
EBCO-ExpoWest-TrendReport-March2016EBCO-ExpoWest-TrendReport-March2016
EBCO-ExpoWest-TrendReport-March2016
 
Integrated Communication Plan for a new product line _ Majani Chocolate
Integrated Communication Plan for a new product line _ Majani ChocolateIntegrated Communication Plan for a new product line _ Majani Chocolate
Integrated Communication Plan for a new product line _ Majani Chocolate
 
Company
CompanyCompany
Company
 

Similar to HTM2121 SEM005 Group B Chocolatier

Chocolates
ChocolatesChocolates
Chocolates
Jignesh Ladhava
 
Brand Analysis of Cadbury Dairy Milk
Brand Analysis of Cadbury Dairy MilkBrand Analysis of Cadbury Dairy Milk
Brand Analysis of Cadbury Dairy Milk
Rahul Chanda
 
E delightt
E delighttE delightt
E delightt
Ubaid Shaikh
 
Ent101 roger's chocolates final pres
Ent101 roger's chocolates final presEnt101 roger's chocolates final pres
Ent101 roger's chocolates final pres
AJ Liu
 
Cadbury Dairy Milk Shots
Cadbury Dairy Milk ShotsCadbury Dairy Milk Shots
Cadbury Dairy Milk Shots
Priyam Shukla
 
Starbucks final 1
Starbucks final 1Starbucks final 1
Starbucks final 1
Patty Yunen Latour
 
Mohart Sweet Treats-Action Pack Bar-Alicia Mohart
Mohart Sweet Treats-Action Pack Bar-Alicia MohartMohart Sweet Treats-Action Pack Bar-Alicia Mohart
Mohart Sweet Treats-Action Pack Bar-Alicia Mohart
Alicia Mohart
 
Chococlatier 1 (1)
Chococlatier 1 (1)Chococlatier 1 (1)
Chococlatier 1 (1)
edithtyk
 
Cadbury
Cadbury Cadbury
Cadbury
Arun Pillai
 
CadburyEng.pptx
CadburyEng.pptxCadburyEng.pptx
CadburyEng.pptx
NandiniAragala
 
CADBURY DAIRY MILK ANALYSIS
CADBURY DAIRY MILK ANALYSISCADBURY DAIRY MILK ANALYSIS
CADBURY DAIRY MILK ANALYSIS
MANANKODIA
 
Launching of Tetra pack Coconut Water in International Market
Launching of Tetra pack Coconut Water in International MarketLaunching of Tetra pack Coconut Water in International Market
Launching of Tetra pack Coconut Water in International Market
Viraj Shah
 
Coca cola presentation
Coca cola presentationCoca cola presentation
Coca cola presentation
Kaushi Senarath
 
Coca cola
Coca colaCoca cola
Coca cola
Rahul Kumar
 
Kinder: a communication plan
Kinder: a communication planKinder: a communication plan
Kinder: a communication plan
Emilie M
 
BobsRedMill_Sweden_Final
BobsRedMill_Sweden_FinalBobsRedMill_Sweden_Final
BobsRedMill_Sweden_Final
Miriam Brownstone
 
Supply chain management of cadbury
Supply chain management of cadburySupply chain management of cadbury
Supply chain management of cadbury
MuraliDasari2
 
Montreaux-analysis-pdf-free dark chocolate.pdf
Montreaux-analysis-pdf-free dark chocolate.pdfMontreaux-analysis-pdf-free dark chocolate.pdf
Montreaux-analysis-pdf-free dark chocolate.pdf
Nombre Apellidos
 
Brussels Briefing 44: Charlotte Borger, Communications Director, Divine Choco...
Brussels Briefing 44: Charlotte Borger, Communications Director, Divine Choco...Brussels Briefing 44: Charlotte Borger, Communications Director, Divine Choco...
Brussels Briefing 44: Charlotte Borger, Communications Director, Divine Choco...
Brussels Briefings (brusselsbriefings.net)
 
DUNKIN’DONUTS
DUNKIN’DONUTSDUNKIN’DONUTS
DUNKIN’DONUTS
Mudassar Ali Ahmad
 

Similar to HTM2121 SEM005 Group B Chocolatier (20)

Chocolates
ChocolatesChocolates
Chocolates
 
Brand Analysis of Cadbury Dairy Milk
Brand Analysis of Cadbury Dairy MilkBrand Analysis of Cadbury Dairy Milk
Brand Analysis of Cadbury Dairy Milk
 
E delightt
E delighttE delightt
E delightt
 
Ent101 roger's chocolates final pres
Ent101 roger's chocolates final presEnt101 roger's chocolates final pres
Ent101 roger's chocolates final pres
 
Cadbury Dairy Milk Shots
Cadbury Dairy Milk ShotsCadbury Dairy Milk Shots
Cadbury Dairy Milk Shots
 
Starbucks final 1
Starbucks final 1Starbucks final 1
Starbucks final 1
 
Mohart Sweet Treats-Action Pack Bar-Alicia Mohart
Mohart Sweet Treats-Action Pack Bar-Alicia MohartMohart Sweet Treats-Action Pack Bar-Alicia Mohart
Mohart Sweet Treats-Action Pack Bar-Alicia Mohart
 
Chococlatier 1 (1)
Chococlatier 1 (1)Chococlatier 1 (1)
Chococlatier 1 (1)
 
Cadbury
Cadbury Cadbury
Cadbury
 
CadburyEng.pptx
CadburyEng.pptxCadburyEng.pptx
CadburyEng.pptx
 
CADBURY DAIRY MILK ANALYSIS
CADBURY DAIRY MILK ANALYSISCADBURY DAIRY MILK ANALYSIS
CADBURY DAIRY MILK ANALYSIS
 
Launching of Tetra pack Coconut Water in International Market
Launching of Tetra pack Coconut Water in International MarketLaunching of Tetra pack Coconut Water in International Market
Launching of Tetra pack Coconut Water in International Market
 
Coca cola presentation
Coca cola presentationCoca cola presentation
Coca cola presentation
 
Coca cola
Coca colaCoca cola
Coca cola
 
Kinder: a communication plan
Kinder: a communication planKinder: a communication plan
Kinder: a communication plan
 
BobsRedMill_Sweden_Final
BobsRedMill_Sweden_FinalBobsRedMill_Sweden_Final
BobsRedMill_Sweden_Final
 
Supply chain management of cadbury
Supply chain management of cadburySupply chain management of cadbury
Supply chain management of cadbury
 
Montreaux-analysis-pdf-free dark chocolate.pdf
Montreaux-analysis-pdf-free dark chocolate.pdfMontreaux-analysis-pdf-free dark chocolate.pdf
Montreaux-analysis-pdf-free dark chocolate.pdf
 
Brussels Briefing 44: Charlotte Borger, Communications Director, Divine Choco...
Brussels Briefing 44: Charlotte Borger, Communications Director, Divine Choco...Brussels Briefing 44: Charlotte Borger, Communications Director, Divine Choco...
Brussels Briefing 44: Charlotte Borger, Communications Director, Divine Choco...
 
DUNKIN’DONUTS
DUNKIN’DONUTSDUNKIN’DONUTS
DUNKIN’DONUTS
 

Recently uploaded

Abraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
Abraham Laboriel Records ‘The Bass Walk’ at Evergreen StageAbraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
Abraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
DiaDan Holdings Ltd
 
一比一原版(mcmaste毕业证书)加拿大麦克马斯特大学毕业证如何办理
一比一原版(mcmaste毕业证书)加拿大麦克马斯特大学毕业证如何办理一比一原版(mcmaste毕业证书)加拿大麦克马斯特大学毕业证如何办理
一比一原版(mcmaste毕业证书)加拿大麦克马斯特大学毕业证如何办理
abqenm
 
欧洲杯赌球-欧洲杯赌球竞猜官网-欧洲杯赌球竞猜网站|【​网址​🎉ac10.net🎉​】
欧洲杯赌球-欧洲杯赌球竞猜官网-欧洲杯赌球竞猜网站|【​网址​🎉ac10.net🎉​】欧洲杯赌球-欧洲杯赌球竞猜官网-欧洲杯赌球竞猜网站|【​网址​🎉ac10.net🎉​】
欧洲杯赌球-欧洲杯赌球竞猜官网-欧洲杯赌球竞猜网站|【​网址​🎉ac10.net🎉​】
juliancopeman444
 
Brian Peck Leonardo DiCaprio: A Unique Intersection of Lives and Legacies
Brian Peck Leonardo DiCaprio: A Unique Intersection of Lives and LegaciesBrian Peck Leonardo DiCaprio: A Unique Intersection of Lives and Legacies
Brian Peck Leonardo DiCaprio: A Unique Intersection of Lives and Legacies
greendigital
 
Sunny and Rishi 3 Written by Basak Serin
Sunny and Rishi 3 Written by Basak SerinSunny and Rishi 3 Written by Basak Serin
Sunny and Rishi 3 Written by Basak Serin
Basak24
 
The Enigma of the Midnight Canvas, In the heart of Paris
The Enigma of the Midnight Canvas, In the heart of ParisThe Enigma of the Midnight Canvas, In the heart of Paris
The Enigma of the Midnight Canvas, In the heart of Paris
John Emmett
 
Sara Saffari: Turning Underweight into Fitness Success at 23
Sara Saffari: Turning Underweight into Fitness Success at 23Sara Saffari: Turning Underweight into Fitness Success at 23
Sara Saffari: Turning Underweight into Fitness Success at 23
get joys
 
HD Video Player All Format - 4k & live stream
HD Video Player All Format - 4k & live streamHD Video Player All Format - 4k & live stream
HD Video Player All Format - 4k & live stream
HD Video Player
 
Morgan Freeman is Jimi Hendrix: Unveiling the Intriguing Hypothesis
Morgan Freeman is Jimi Hendrix: Unveiling the Intriguing HypothesisMorgan Freeman is Jimi Hendrix: Unveiling the Intriguing Hypothesis
Morgan Freeman is Jimi Hendrix: Unveiling the Intriguing Hypothesis
greendigital
 
Clyde the cat and Space Poems by Basak Serin
Clyde the cat and Space Poems by Basak SerinClyde the cat and Space Poems by Basak Serin
Clyde the cat and Space Poems by Basak Serin
Basak24
 
From Teacher to OnlyFans: Brianna Coppage's Story at 28
From Teacher to OnlyFans: Brianna Coppage's Story at 28From Teacher to OnlyFans: Brianna Coppage's Story at 28
From Teacher to OnlyFans: Brianna Coppage's Story at 28
get joys
 
The Future of Independent Filmmaking Trends and Job Opportunities
The Future of Independent Filmmaking Trends and Job OpportunitiesThe Future of Independent Filmmaking Trends and Job Opportunities
The Future of Independent Filmmaking Trends and Job Opportunities
LetsFAME
 
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate PortfolioLeonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
greendigital
 
定制(mu毕业证书)美国迈阿密大学牛津分校毕业证学历证书原版一模一样
定制(mu毕业证书)美国迈阿密大学牛津分校毕业证学历证书原版一模一样定制(mu毕业证书)美国迈阿密大学牛津分校毕业证学历证书原版一模一样
定制(mu毕业证书)美国迈阿密大学牛津分校毕业证学历证书原版一模一样
x0l4b5ho
 
一比一原版(UCSF毕业证)旧金山分校毕业证如何办理
一比一原版(UCSF毕业证)旧金山分校毕业证如何办理一比一原版(UCSF毕业证)旧金山分校毕业证如何办理
一比一原版(UCSF毕业证)旧金山分校毕业证如何办理
ytunuq
 
Taylor Swift: Conquering Fame, Feuds, and Unmatched Success | CIO Women Magazine
Taylor Swift: Conquering Fame, Feuds, and Unmatched Success | CIO Women MagazineTaylor Swift: Conquering Fame, Feuds, and Unmatched Success | CIO Women Magazine
Taylor Swift: Conquering Fame, Feuds, and Unmatched Success | CIO Women Magazine
CIOWomenMagazine
 
University of Western Sydney degree offer diploma Transcript
University of Western Sydney degree offer diploma TranscriptUniversity of Western Sydney degree offer diploma Transcript
University of Western Sydney degree offer diploma Transcript
soxrziqu
 
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
sh8tjqt6
 
The Gallery of Shadows, In the heart of a bustling city
The Gallery of Shadows, In the heart of a bustling cityThe Gallery of Shadows, In the heart of a bustling city
The Gallery of Shadows, In the heart of a bustling city
John Emmett
 
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
etycev
 

Recently uploaded (20)

Abraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
Abraham Laboriel Records ‘The Bass Walk’ at Evergreen StageAbraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
Abraham Laboriel Records ‘The Bass Walk’ at Evergreen Stage
 
一比一原版(mcmaste毕业证书)加拿大麦克马斯特大学毕业证如何办理
一比一原版(mcmaste毕业证书)加拿大麦克马斯特大学毕业证如何办理一比一原版(mcmaste毕业证书)加拿大麦克马斯特大学毕业证如何办理
一比一原版(mcmaste毕业证书)加拿大麦克马斯特大学毕业证如何办理
 
欧洲杯赌球-欧洲杯赌球竞猜官网-欧洲杯赌球竞猜网站|【​网址​🎉ac10.net🎉​】
欧洲杯赌球-欧洲杯赌球竞猜官网-欧洲杯赌球竞猜网站|【​网址​🎉ac10.net🎉​】欧洲杯赌球-欧洲杯赌球竞猜官网-欧洲杯赌球竞猜网站|【​网址​🎉ac10.net🎉​】
欧洲杯赌球-欧洲杯赌球竞猜官网-欧洲杯赌球竞猜网站|【​网址​🎉ac10.net🎉​】
 
Brian Peck Leonardo DiCaprio: A Unique Intersection of Lives and Legacies
Brian Peck Leonardo DiCaprio: A Unique Intersection of Lives and LegaciesBrian Peck Leonardo DiCaprio: A Unique Intersection of Lives and Legacies
Brian Peck Leonardo DiCaprio: A Unique Intersection of Lives and Legacies
 
Sunny and Rishi 3 Written by Basak Serin
Sunny and Rishi 3 Written by Basak SerinSunny and Rishi 3 Written by Basak Serin
Sunny and Rishi 3 Written by Basak Serin
 
The Enigma of the Midnight Canvas, In the heart of Paris
The Enigma of the Midnight Canvas, In the heart of ParisThe Enigma of the Midnight Canvas, In the heart of Paris
The Enigma of the Midnight Canvas, In the heart of Paris
 
Sara Saffari: Turning Underweight into Fitness Success at 23
Sara Saffari: Turning Underweight into Fitness Success at 23Sara Saffari: Turning Underweight into Fitness Success at 23
Sara Saffari: Turning Underweight into Fitness Success at 23
 
HD Video Player All Format - 4k & live stream
HD Video Player All Format - 4k & live streamHD Video Player All Format - 4k & live stream
HD Video Player All Format - 4k & live stream
 
Morgan Freeman is Jimi Hendrix: Unveiling the Intriguing Hypothesis
Morgan Freeman is Jimi Hendrix: Unveiling the Intriguing HypothesisMorgan Freeman is Jimi Hendrix: Unveiling the Intriguing Hypothesis
Morgan Freeman is Jimi Hendrix: Unveiling the Intriguing Hypothesis
 
Clyde the cat and Space Poems by Basak Serin
Clyde the cat and Space Poems by Basak SerinClyde the cat and Space Poems by Basak Serin
Clyde the cat and Space Poems by Basak Serin
 
From Teacher to OnlyFans: Brianna Coppage's Story at 28
From Teacher to OnlyFans: Brianna Coppage's Story at 28From Teacher to OnlyFans: Brianna Coppage's Story at 28
From Teacher to OnlyFans: Brianna Coppage's Story at 28
 
The Future of Independent Filmmaking Trends and Job Opportunities
The Future of Independent Filmmaking Trends and Job OpportunitiesThe Future of Independent Filmmaking Trends and Job Opportunities
The Future of Independent Filmmaking Trends and Job Opportunities
 
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate PortfolioLeonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
Leonardo DiCaprio House: A Journey Through His Extravagant Real Estate Portfolio
 
定制(mu毕业证书)美国迈阿密大学牛津分校毕业证学历证书原版一模一样
定制(mu毕业证书)美国迈阿密大学牛津分校毕业证学历证书原版一模一样定制(mu毕业证书)美国迈阿密大学牛津分校毕业证学历证书原版一模一样
定制(mu毕业证书)美国迈阿密大学牛津分校毕业证学历证书原版一模一样
 
一比一原版(UCSF毕业证)旧金山分校毕业证如何办理
一比一原版(UCSF毕业证)旧金山分校毕业证如何办理一比一原版(UCSF毕业证)旧金山分校毕业证如何办理
一比一原版(UCSF毕业证)旧金山分校毕业证如何办理
 
Taylor Swift: Conquering Fame, Feuds, and Unmatched Success | CIO Women Magazine
Taylor Swift: Conquering Fame, Feuds, and Unmatched Success | CIO Women MagazineTaylor Swift: Conquering Fame, Feuds, and Unmatched Success | CIO Women Magazine
Taylor Swift: Conquering Fame, Feuds, and Unmatched Success | CIO Women Magazine
 
University of Western Sydney degree offer diploma Transcript
University of Western Sydney degree offer diploma TranscriptUniversity of Western Sydney degree offer diploma Transcript
University of Western Sydney degree offer diploma Transcript
 
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
原版制作(MUN毕业证书)纽芬兰纪念大学毕业证PDF成绩单一模一样
 
The Gallery of Shadows, In the heart of a bustling city
The Gallery of Shadows, In the heart of a bustling cityThe Gallery of Shadows, In the heart of a bustling city
The Gallery of Shadows, In the heart of a bustling city
 
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
一比一原版(AUT毕业证)奥克兰理工大学毕业证如何办理
 

HTM2121 SEM005 Group B Chocolatier

  • 1. Fantaisie au chocolat
  • 2. Objectives  Run a median-class chocolate shop Emphasize on providing high quality and healthy organic chocolate to customers. Develop a new milestone of choco- cosmetology.
  • 4. SWOT Opportunities Threats • Not well developed organic chocolate • Chocolates are not necessities market in Hong Kong - Occupied a relatively high market • Limited knowledge about organic share in local organic market chocolate of public - Low competition of raw materials • The concept ‘chocolate is fat and • Traditions of eating chocolates during unhealthy’ is deep-rooted in public’s special festivals mind - Valentine’s Day - Easter • Gradually increase of price of raw materials • High purchasing power of target customer • Insufficient supply of organic cocoa • Strong desire of skincare products • Old famous chocolate brands(Godiva, Lucullus, Leonidas, etc. • Development of technology and media ) have share of mind when people talk about chocolate
  • 5. Analyze of our target customers
  • 6. The needs of our company serving • Customers nowadays pay more attention to issue of health Produce healthy and organic chocolate • Market of healthy and organic chocolate is not well-developed and competitive in Hong Kong  occupy large market share in the organic chocolate market
  • 7. Our target customers • Middle to upper class • Upper to middle Females class households • Aged 20-40 • 1-2 children with • Interested in and willing their parents or to spend on beauty and single parent healthy product • Interested in healthy and organic food
  • 8. When, where, how and how often do our customers buy and why? Where • High purchasing power interested in shopping on some mega shopping mall • Majority of our target customers work on the Wan Chai and central • Go to our shop and purchase some products after getting off their work
  • 9. How • Walk in • Order chocolate via the phone, email or our official website • Pay by paypal, credit card or other e-payment methods
  • 10. 4P
  • 12. Chocolates • Fresh and healthy • Handmade • Low saturated fat and low sugar • Raw materials from Europe and cocoa from Ghana
  • 13. Types of chocolates Three types of packages: gifts, snacks and hampers Special flavor: flower tea and swallow’s nest Limited edition: Fresh Strawberries filled with dark chocolate butter cream
  • 14. Chocolate masks • two types of mask • beautiful skin: suitable for youngsters , it incorporates milk chocolate, vitamin C and honey • women wonder: suitable for women, it incorporates cranberry seed oil and black raspberry • Masks are needed to purchase in two days advance
  • 15. Workshops  provision of high quality of chocolate melt, fruits and nuts,  customers can enjoy the process of mixing the flavor chocolates according to their preference.  The type of chocolates we teach will be matched with the seasons.  $120 per lesson  1 lesson per week.
  • 16. Price
  • 17. Chocolate treats -$12 for one piece of chocolate -$15 for special flavor of chocolates -Strawberry limited edition: $50 per packages Chocolate small gift: $120 A larger size of gift box: $240 Hamper: $350 Chocolate mask:$200 per 2oog of mask
  • 18. Price • A bit higher than the medium level • Reasons behind such price setting -high production cost -high promotion cost -price represents our image -saturated market of luxurious chocolate *To gain a balance between these factors
  • 19. Place • Locates on 32 Lyndhurst Terrace, Central. • Reasons of choosing this place • High number of our targeted customers • Near Lan Kwai Fong
  • 20. Promotion • Purchase up to $100 chocolate masks testers will be given • Develop VIP system • (a) enjoy a 10% off of all the products in our shop. (b) enjoy an extra 20% off discount during their birthday month (c) join our ‘Stamp collection scheme’
  • 21. Promotion • Mega sale on two days before the expiry date of the chocolate • -let our customers to enjoy a low-price chocolate -to sell all our stocks out.
  • 22. Promotion • Give out chocolates to orphans in Christmas ,Children’s Day and Easter • To fulfill our social responsibility and to make them feel they are being loved
  • 23. Sales forecast At the beginning(Jan-Mar): low sales due to newly operation Continue to increase as it gains more recognition Drop sharply on June : no festival workshops, no festival to boost the consumers’ demand
  • 24. • Increase sharply on July: People have more spare time to join the workshop • Continued to increase from Nov to Dec: • Dry weather increase the demand of mask and • The coming of Christmas increase the demand of chocolates