The document discusses the challenges of mobile app development, highlighting the frequency of updates from Apple and Google, the diversity of devices, and the average development timeline. It outlines the various stages of the application development process, including requirement analysis, mockup design, UI design, development, testing, and publishing. Additionally, it touches on the costs associated with hiring mobile developers compared to web developers, and the expected saturation of the mobile app developer market by 2020.

1. Beyond App Development
Osman Celik, CTO
@osmancelik

2. Challenges in Mobile Landscape
 Apple brings approximately 15 iOS updates in a year and 3 of them are
critical
 Google brings approximately 14 Android updates in a year and at least 3 of
them are major updates
 With the release of iOS7, Apple introduced 1.500 new APIs
 There are 1320 different devices on the market which are produced by more
than 100 different companies
 Average development time of a single mobile app is approximately 18 weeks
 50-60%: User interface development
 10-20%: Business logic development
 20-30%: Data and communication structure development
 The demand for mobile app developers expected to be saturated as late as
2020
 The cost of a mobile developer is 1.7 times as much as a senior web
developer
 Lifetime of a Mobile App Project is less then 2 years

3. Index
 Application Development Methodologies
 Application Development Approaches
 Application Life-Cycle Management

4. Application Development Methodologies

5. Application Development Methodologies
 Requirement Anaylsis
 Mockup Design
 UI Design
 Application Development
 Application Testing
 Publishing & App Store Optimization

6. Requirement Analysis
What to do ?
 Taking the big picture
 Understanding the scope
Who does ?
 Technical Anaylsis – Vendor
 Project Manager – Vendor
 Project Owner – Customer
How to do ?
 References Analysis
 Process & Feasibility Anaylsis
Output
 Analysis document
 Use cases for testing

7. Mockup Design
What to do ?
 Start with an internal structure, a skeleton, to support all that weight
Who does ?
 Technical Anaylsis – Vendor
 Project Manager – Vendor
 UX Designer – Vendor
 Project Owner – Customer
How to do ?
 Primitive Screen Design
 Flow Design
 Interaction Design
Output
 Mockup document
 Client – Server interaction signature

8. UI Design
What to do ?
 You have the inner workings, but it’s scary, you need a full body with a skin
Who does ?
 Project Manager – Vendor
 UI/UX Designer – Vendor
 Project Owner – Customer
 Project Sponsor – Customer
How to do ?
 Adapt corporate identity to Mobile
 Visual Design
Output
 Screen design
 Design behavior document

9. Application Development
What to do ?
 A body is not alive without a soul, and this is where you add it
Who does ?
 Project Manager – Vendor
 Developer – Vendor
How to do ?
 Offline development
 Integration with customer server
 Integration with mobility services
 Developer test
Output
 Application test release

10. Application Testing
What to do ?
 You have your baby, now you need to nurture it by learning from mistakes
Who does ?
 Project Manager – Vendor
 Developer – Vendor
 Tester – Vendor
 User Acceptance Tester – Customer
 Project Owner – Customer
How to do ?
 Apply test cases
 Real life scenarios
 Focus group/beta testing
Output
 Application production release

11. Publish & App Store Optimization
What to do ?
 You are free as a bird, go live and live your life
Who does ?
 Project Manager – Vendor
 Optimization Consultant – Vendor
 Project Owner – Customer
How to do ?
 Preparing text and screen shots for store
 Submit to app store
 Asses download rating and take action
 Keyword optimization
 Competitor analysis
 Comment tracking
 Release day marketing strategy
Output
 Application store listing
 Marketing

12. Application Development Approaches

13. Support & Maintenance Cost
Time To Market
Cost of Test
Application Development Approaches
Performance
User Experience
OS Feature Set
Security
UI & Animation Complexity
Platform
Based
Native
Cross-platform
Native
Strong Features
Cross-platform
Hybrid
Mobile
Friendly
Website
Mobile Web
HTML5
Responsive
Web Design
- Adobe Phonegap
- IBM Worklight
- SAP SUP
- Motorola Rhomobile
- Jquery Mobile
- Sencha Touch
- Smartface App Studio
- Titanium
- Xamarin
- iOS Xcode
- Android SDK
- MS Visual Studio
Native Technologies Hybrid Tech. Web Technologies

14. Web Server
(Apache, IIS)
Mobile Friendly Website
Browser
(Safari, Chrome)
Server Side
Operating System
(iOS, Android)
Device
User
Experience
Network
(WIFI, 3G)
Transfer
UI + Data

15. Server Side
Browser Jscript Engine
(Safari, Chrome)
Operating System
(iOS, Android)
Device
User
Experience
Web Server
(Apache, IIS)
Network
(WIFI, 3G)
Transfer
UI + Data
Web
Framework
(Jquery, Sencha )
Mobile Web (HTML5)

16. Server Side
Jscript
Browser Engine
Web Server
(Apache, IIS)
Transfer
Data
Operating System
(iOS, Android)
Device
Network
(WIFI, 3G)
User
Hybrid App Experience
Bridge
Cross-Platform Hybrid

17. Server Side
Web Server
(Apache, IIS)
Operating System
(iOS, Android)
Device
Browser
Network
(WIFI, 3G)
User
Experience
Native App
Transfer
Data
Interpreter
Interpreted
Code
Cross-Platform Native

18. Platform Based Native
Server Side
Web Server
(Apache, IIS)
Operating System
(iOS, Android)
Device
Browser
Network
(WIFI, 3G)
User
Experience
Transfer
Data
Native App Machine Code

19. Advertorial 

20. Application Life Cycle Management

21. Test your
App
Distribute
your App
Get
Analytics
Health
Reports
CRM
Push
Notification
New
Releases
Application
Life-cycle
Management
• Testflight
• Perfecto Mobile
• Appsee
• Apple Store
• Google Play
• Google Analytics
• Flurry
• Crittercism
• New Relic
• Urban Airship
• Xtify
• Salesforce
• Microsoft Dynamics
• Oracle