SlideShare a Scribd company logo
+
TETRIS
PONG
HOW BIG IS THE MARKET ?
LARGE & INCLUSIVE
Revenue created a aloneEst. Revenue created by the
gaming industry in Malaysia
RM7 Billion
EDUCATION : VARIES
CUSTOMERS’ BACKGROUND
INCOME : RESPECTABLE
LOCATION : CITY TASTES : ADVENTURE
WHO ARE OUR
COMPETITORS ?
STRENGTHS
● RECOGNISABLE APPROACH
● AFFORDABLE
● ESTABLISHED BUSINESS
MODELS
WEAKNESS
● LITTLE VARIETY OF CHOICE
● Old-fashioned.
● CATERED TO SPECIFIC
GROUPS
MARKETING
STRATEGIES
IMMERSIVE REALITY
UNIQUE EXPERIENCES
HYPE
Publicising Next Level
Advertising
Events
Flash mobs create insane amount of
IMMERSIVE atmosphere, publicity, and
curiosity
IN GAME CURRENCY &
PURCHASABLE ITEMS
Slots/Stations Pricing/half hour
Pokemon 30 40
FPS 24 60
Breakout 10 20
Tetris 10 20
Pricing scheme
Management Strategies
MANAGEMENT STRATEGIES
The business entity shall be a
PARTNERSHIP between all 4
shareholders
Jun Zhang (CEO)
Terence.T
Shi Zhang 1
(Marketing)
Daniel S.
Shi Zhang 2 (Technological
Development)
Daniel T.
Shi Zhang 3
(Finance)
Seet
Lu Zhang (Human Resources)
Lian Zhang (Senior Handlers)
Zhan Shi (Handlers)
START - U P
C A P I T A L
X15 M
Financial Plan
14.9 M:
35 35
Revenue : Revenue :
35
O.Cost :
Profit :
Revenue :
Profit :Profit:
O.Cost :
1st Year 3rd Year2nd Year
2.24 MIL
O.Cost : 0.912 MIL
3.15 MIL 7.7 MIL
0.97 MIL
6.73 MIL 11.15 MIL
12.25 MIL
1.1 MIL
Pay : Pay : Pay :
Forecasted Results
1000
35
Profit :
REFERENCE
1. ALTON, L. (2015, March 18). 6 Critical Questions Your Business Plan Must Answer.
Entrepreneur Magazine, 8-8.
2. Berry, T. (2006). Chapter 7 : Management Team. In Hurdle: The Book on Business Planning
(6th ed., p. 49). United States of America: Palo Alto Software.
3. Sylt, C. (2014, July 14). The Secrets Behind Disney's $2.2 Billion Theme Park Profits. Retrieved
March 19, 2015, from http://www.forbes.com/sites/csylt/2014/07/14/the-secrets-behind-
disneys-2-2-billion-theme-park-profits/
4. Ender's game [Motion picture on DVD]. (2014). United Kingdom: Blitz Film & Video
Distribution.
5. Avila, W. (2015, March 18). Disneyland Jacks Up Ticket Prices, Suspends Sales of Annual
Pass. NBC Southern California. Retrieved March 19, 2015, from http://www.nbclosangeles.
com/news/local/Disneyland-Ticket-Prices-Go-Up-Southern-California-Annual-Pass-
California-Adventure-259741621.html

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Project tko

  • 1.
  • 2. +
  • 5.
  • 6.
  • 7. HOW BIG IS THE MARKET ? LARGE & INCLUSIVE
  • 8. Revenue created a aloneEst. Revenue created by the gaming industry in Malaysia RM7 Billion
  • 9. EDUCATION : VARIES CUSTOMERS’ BACKGROUND INCOME : RESPECTABLE LOCATION : CITY TASTES : ADVENTURE
  • 11. STRENGTHS ● RECOGNISABLE APPROACH ● AFFORDABLE ● ESTABLISHED BUSINESS MODELS WEAKNESS ● LITTLE VARIETY OF CHOICE ● Old-fashioned. ● CATERED TO SPECIFIC GROUPS
  • 16. Flash mobs create insane amount of IMMERSIVE atmosphere, publicity, and curiosity
  • 17. IN GAME CURRENCY & PURCHASABLE ITEMS
  • 18. Slots/Stations Pricing/half hour Pokemon 30 40 FPS 24 60 Breakout 10 20 Tetris 10 20 Pricing scheme
  • 20. The business entity shall be a PARTNERSHIP between all 4 shareholders
  • 21. Jun Zhang (CEO) Terence.T Shi Zhang 1 (Marketing) Daniel S. Shi Zhang 2 (Technological Development) Daniel T. Shi Zhang 3 (Finance) Seet Lu Zhang (Human Resources) Lian Zhang (Senior Handlers) Zhan Shi (Handlers)
  • 22. START - U P C A P I T A L X15 M Financial Plan 14.9 M:
  • 23. 35 35 Revenue : Revenue : 35 O.Cost : Profit : Revenue : Profit :Profit: O.Cost : 1st Year 3rd Year2nd Year 2.24 MIL O.Cost : 0.912 MIL 3.15 MIL 7.7 MIL 0.97 MIL 6.73 MIL 11.15 MIL 12.25 MIL 1.1 MIL Pay : Pay : Pay : Forecasted Results 1000 35 Profit :
  • 24. REFERENCE 1. ALTON, L. (2015, March 18). 6 Critical Questions Your Business Plan Must Answer. Entrepreneur Magazine, 8-8. 2. Berry, T. (2006). Chapter 7 : Management Team. In Hurdle: The Book on Business Planning (6th ed., p. 49). United States of America: Palo Alto Software. 3. Sylt, C. (2014, July 14). The Secrets Behind Disney's $2.2 Billion Theme Park Profits. Retrieved March 19, 2015, from http://www.forbes.com/sites/csylt/2014/07/14/the-secrets-behind- disneys-2-2-billion-theme-park-profits/ 4. Ender's game [Motion picture on DVD]. (2014). United Kingdom: Blitz Film & Video Distribution. 5. Avila, W. (2015, March 18). Disneyland Jacks Up Ticket Prices, Suspends Sales of Annual Pass. NBC Southern California. Retrieved March 19, 2015, from http://www.nbclosangeles. com/news/local/Disneyland-Ticket-Prices-Go-Up-Southern-California-Annual-Pass- California-Adventure-259741621.html