About Nike from an accountants point of view

1.
Basic Accounting
ACC30205
NAME​ : ​NGIENG TIEN YUNG (0320221)
TERENCE TAN PENG ONG (0320275)
TAN MING HOWE (0320199)
ASSIGNMENT​ : FINANCIAL RATIO ANALYSIS
COMPANY NAME​ : NIKE
LECTURER​ : MR. CHANG JAU HO

2. Table of content
1. History of NIKE
2. Recent development
3. Profitability ratio
4. Stability ratio
5. Price earning ratio
6. Investment recommendation
7. Appendix
8. References

3. BRIEF HISTORY OF NIKE’S LIFE
It all started in the back of Phil Knight’s car trunk, back then all Phil had
was a dream to create lighter more durable athletic shoes, alongside Bill
Bowerman they pursued their passions for athleticism. Their burning desire for
high quality, durable, low cost shoes fueled their ambition all the way through,
between these two brilliant minds the seed of what is to become the most
influential athletics company was planted. But Nike didn’t just burst out into the
scene conquering the market and athletic world, Phil was one of the first
distributors for the Japanese company Onitsuka selling the Tiger Shoes to
americans, he was earning a decent living from that and could just kept on going
selling the Onitsuka’s, but it wasn’t what Phil wanted.
By the late 70’s Phil managed to achieve $1 million in sales revenue from
the Onitsuka’s, his next move was creating Nike. In the late 70’s he took Nike
from a $10 million and turned it into a $270 million in sales within that same
year.How is it even possible you ask? Nike started what would be written down
in textbook history as “the fitness revolution” where americans all swapped their
chips and bacon for shoes and sweat pants and things only gotten better from
there on then, riding the success wave through the 80’s and 90’s. The ubiquitous
swoosh logo was recognized by the masses better than any other sporting brands.
Today Nike is a $25.3 billion dollar company, clothing some of the best
athletes in the world and changing our fitness life for the better.

4. NIKE’S RECENT DEVELOPMENT
Since the 1970’s, Nike has come a long way from being a domestic
American brand transforming into an international powerhouse for athletic
apparel. With the all the crazy advancements in technology, it would sure to have
spilled some over into the world of athleticism. Currently Nike features research
facilities such as motion capture labs where athletes will perform an action and be
recorded on high speed cameras whereby it will be analysed by nurses and
coaches advising at which moment in time the weight is located in which internal
joint, by gathering these insight Nike is able to develop a better understanding
and is able to develop better future products allowing athletes to outperform their
predecessors by adding science into the designs of the products, ever improving
the material, quality and weight of their apparel, reducing the drag on clothings
and incorporating technology as a training companion, such as the newly released
fitband a device which encourages the average joe to take the stairs instead of the
escalator in a fun and competitive way.

5. Profitability
The following table shows the calculation and interpretation of NIKE from
the year 2013 to 2014 ( US dollars in millions)
Profitability Ratios 2013 2014 Interpretation
Return on Equity
( ROE )
2472
10952.5
​= ​22.​6%
2693
10952.5
= 24.​5​%
During the year 2013 to 2014,
the ROE has increased from
22.6% to 24.5%. This means
NIKE is getting more return from
the capital than last year.
Net Profit Margin
( NPM )
2472
2​5313
​= 9.8%
2693
27799
​= 9.7%
During the year 2013 to 2014,
the NPM has decreased from
9.8% to 9.7%. This means the
ability of NIKE to control its
expenses is worse than last year.
Gross Profit Margin
( GPM )
11034
2​5313
​= 43.6%
12446
27799
​= 44.8%
During the year 2013 to 2014,
the GPM has increased from
43.6% to 44.8%. This means the
ability of NIKE to control its cost
of goods sold (COGS) expense is
better than last year.
Selling Exp. Ratio
( SER )
7796
2​5313
​= 30.8%
8766
27799
​= 3​1.5​%
During the year 2013 to 2014,
the SER has increased from
30.8% to 31.5%. This means the
ability of NIKE to control its
selling expenses is getting worse.
General Exp. Ratio
( GER )
0
2​5313
​= 0 %
103
27799
= 0.4%
During the year 2013 to 2014,
the GER of Nike had increased
from 0% to 0.4%. The ability of
the business to control its general
expenses is getting worse.

6. Financial Exp. Ratio
( FER )
0
2​5313
​= 0 %
33
27799
​=0.1%
Over the period, the FER of Nike
has increased from 0% to 0.1%.
This means that the ability of the
business to control its financial
expenses is getting worse.
* The method we used to obtain credit sales is by dividing the revenue in half.

7. Stability
The following table shows the calculation and interpretation of NIKE from
the year 2013 to 2014 ( US dollars in millions)
Financial Stability Ratio 2013 2014 Interpretation
Working Capital Ratio
(WCR)
13630
3962
= 3.44 : 1
13696
5027
= 2.72 : 1
During the year 2013 to 2014, the
WCR has increased from 3.44:1 to
2.72:1. This means the ability of
business to pay current liabilities
with current assets is getting
worse than last year.
However,addition, it satisfy the
minimum requirement of 2:1.
Total debt ratio
(TDR)
​6464
17545
= 36.8%
​7770
18594
= 41.8%
During the year 2013­2014, the
TDR has increased from 36.8% to
41.8%. This means the total debt
of business has increased. In
addition, it satisfy the maximum
limit by 50%.
Inventory Turnover Ratio
( ITR )
365÷ ​14279
3353
= 85.7 days
365÷ ​15353
3715.5
= 88.3 days
During the year 2013 to 2014, the
ITR has increased from 85.7 days
to 88.3 days. This means the
business sell their goods is getting
slower.
Debtor Turnover Ratio
( DTR )
365÷ ​12656.5
3117
= 89.9 days
365÷ ​13899.5
3434
= 90.2 days
During the year 2013 to 2014, the
DTR has increased from 89.9 days
to 90.2 days. This means the
business is taking longer times to
collect the debt.
Interest Coverage Ratio
( ICR )
0+2693
0
= 0 time
33+2693
33
= 82.6 times
During the year 2013 to 2014, the
ICR has increased from 0 time to
82.6 times. This means the ability
of the business to pay the interest
is getting better. In addition, it
satisfy the minimum requirement
of 5 times.

8. P/E ratio
= ​Current share price
Earning per share
= ​$102.00
3.13
= 32.6 p/e ratio
With a 32.6 p/e ratio, this means the investors of NIKE has to wait about 32 years
to recoup their investment.
* Earning per share
( 2693 millions / 859.75 millions) = 3.13

9. Investment Recommendation
Based on profitability ratio, we obtained the total Net profit margin figure
(NPM). The Selling expenses (SER) and general expenses (GER) ratio for nike
showed their method of handling the business had worsen even though the gross
profit margin (GPM) and return on equity (ROE) had increased. Nike’s ability to
pay off their current liabilities is also worsening but still satisfies the 2:1 ratio of
staying within the borderline of borrowing. Nike’s total debt has also increased
and it satisfies the 50% maximum limit. Their stock turnover has also slowed
down and they are taking a longer time to reclaim old debts. On the flip side their
ability for paying interest is getting better.
In conclusion nike earned more profit in 2014 compared to 2013. The
company has shown good promise in terms of revenue growth in the future as it
has always managed to stay ahead of the pack not only financially but also
product wise. Nike also has received AAA ratings from several different stock
analysts since and has proven itself to be a very stable company. Although Nike
is a great company but we do not recommend purchasing any shares from this
company as it would take over a calculated 30 years to earn back a profit on your
investment.

10. Appendix
INCOME STATEMENT

11. Balanced sheet

14. STOCK ANALYSIS

15. REFERENCE
1. NKE Key Financial Ratios. (2015, June 1). Retrieved June 2, 2015, from
http://www.nasdaq.com/symbol/nke/financials?query=ratios
2. Jones, D. (2015, May 26). The footwear and apparel giant is set to report
an upside fiscal fourth quarter in late June. Nike Shares Could Run Up to
$120, p. 1. Retrieved June 2, 2015, from
http://online.barrons.com/articles/nike­shares­could­run­up­to­120­143266
3122
3. Schaefer, S. (2015, May 11). The World's Most Valuable Brands. Forbes,
7­7.
4. Gibson, C., & Gibson, C. (2001). Financial reporting and analysis: Using
financial accounting information (8th ed., p. 307). Cincinnati, Ohio,
Hamilton City: South­Western College Pub.
5. Anon, (2015). [online] Available at:
http://investors.nike.com/files/doc_financials/2014/docs/nike­2014­form­1
0K.pdf​ [Accessed 1 Jun. 2015].