Publishers, investors and partners: do you need them? This is a question every independent developer faces when deciding whether or not to self-publish. What do you give up and what do you get in return in each scenario? In the past the publisher was the gateway to the marketplace, but today anyone can publish a game by themselves. This talk will explore the financing and publishing options available to independent developers today, covering traditional publishers, investors, strategic partners and self-funding options such as Kickstarter. Each one offers different benefits and resources, from capital, to marketing and analytics, to strategic relationships with platform owners. This session will give you a better understanding of the modern publishing landscape and arm you with the tools to evaluate your options, ask the right questions and come to the decision that's best for your company
Content marketing is high on brands' marketing agendas. But making content that can connect isn’t easy. The best content seamlessly integrates brands into the lives of their consumers.
Marketing expertise needs to shift from channels and disciplines to specific sub-cultures, hobbies & interests. In this type of environment leveraging gaming culture can be hugely influential.
Launch your brand -How to go from a noun to a verb Niharika Shenoy
How do you go from a brand that no one knows about to a brand that becomes everyday conversation? Wouldn't it be amazing if people were to start using your brand as a verb? But how exactly does that work? Read here to find out !
Ad monetization is a popular platform for bringing revenue to free-to-play games. However, this model hides an inherent conflict of interest. Understanding the motives of all participants is important for maximising the impact.
In "Bejeweled Blitz: One Year in the Life of a Top-Grossing Mobile Game," PopCap's Giordano Bruno Contestabile will discuss how Bejeweled Blitz made the jump from Facebook to iOS, and became one of the platform's most long-lasting success stories. Along the way, he'll explain how other cross-platform social game developers can emulate that success by combining smart game design, data analysis, and more.
User acquisition in crypto games becomes the greatest challenge for game developers and sometimes - the last one. Who are your perfect users and where to find them? We know the answer.
Content marketing is high on brands' marketing agendas. But making content that can connect isn’t easy. The best content seamlessly integrates brands into the lives of their consumers.
Marketing expertise needs to shift from channels and disciplines to specific sub-cultures, hobbies & interests. In this type of environment leveraging gaming culture can be hugely influential.
Launch your brand -How to go from a noun to a verb Niharika Shenoy
How do you go from a brand that no one knows about to a brand that becomes everyday conversation? Wouldn't it be amazing if people were to start using your brand as a verb? But how exactly does that work? Read here to find out !
Ad monetization is a popular platform for bringing revenue to free-to-play games. However, this model hides an inherent conflict of interest. Understanding the motives of all participants is important for maximising the impact.
In "Bejeweled Blitz: One Year in the Life of a Top-Grossing Mobile Game," PopCap's Giordano Bruno Contestabile will discuss how Bejeweled Blitz made the jump from Facebook to iOS, and became one of the platform's most long-lasting success stories. Along the way, he'll explain how other cross-platform social game developers can emulate that success by combining smart game design, data analysis, and more.
User acquisition in crypto games becomes the greatest challenge for game developers and sometimes - the last one. Who are your perfect users and where to find them? We know the answer.
Doing Things That Don't Scale - Counter intuitive marketing for startups...Almog Koren
Counter intuitive marketing for startups...
After closing down Scoreoid now having some free time, I enrolled startup class. Part of the reading was Paul’s Graham’s do things that don’t scale.
I realized what I did for Scoreoid in the being was exactly this, and it really works….
The Ultimate Startup Pitch Deck Template and Example Startup PitchSilvia Mah PhD, MBA
This 12-Slide Startup Pitch Deck enables founders to quickly & effectively convey the unique value proposition of their company to prepare & feel confident for investor presentations.
Slide 1: The OPENING | Cover/Title | Company Vision | Value Proposition
Slide 2: The PROBLEM | The Gap | The Opportunity (possible: current solutions)
Slide 3: Your SOLUTION | Product | Your Offering
Slide 4: MARKET Validation | Market Size
Slide 5: Business MODEL | Revenue Model w/key revenue streams
Slide 6: COMPETITION | Your Differentiators | Market fit (table or matrix)
Slide 7: Go-to-market STRATEGY | Beachhead Market + Next Markets
Slide 8: TEAM | Leadership, team & advisors
Slide 9: TRACTION | Project Status (possible: awards)
Slide 10: Future Projections | FINANCIALS
Slide 11: Investment Ask | CAPITAL Raise | Use of Funds Plan (possible: exit strategy)
Slide 12: CLOSING slide | Contact Details | Questions? (remember to end memorably)
(Floater) Executive Summary | Investment Summary | Your Underlying Magic: Floating from after opening, before closing or 1st/2nd appendix slide
Yodo1 has been dedicated to one goal: building a platform that opens the world of gaming success to anyone with the talent to develop great games. Starting with our own titles—including Rodeo Stampede, Transformers: Earth Wars, and Crossy Roads—we learned to publish successfully worldwide and in China. Our signature East-meets-West approach helped us amass over 1.5 billion players and has driven the creation of unique, world-class game management, marketing, and monetization tools.
interactive trade show booth games for event marketers. Design custom lead capture and survey forms to integrate with trivia games, prize wheels, social media leaderboards and social media touchscreen voting.
Setting the right goals for your PR & Marketing / Game Industry Conference 2016Piotr Bombol
My presentation for Game Industry Conference 2016 (during Poznan Game Arena Expo). The goal is to show how video game developers can approach marketing and branding of their products and achieve their goals.
Ray Flame Entertainment is an online MMO-browser game publisher located in Los Angeles, California with branches in China. Our current titles are Lords and Evil, Heroes of Gaia, Heroes of Kung Fu and etc.
The Future of Events is Better Than You Think...Chris Snook
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Yodo1 has been dedicated to one goal: building a platform that opens the world of gaming success to anyone with the talent to develop great games. Starting with our own titles—including Rodeo Stampede, Transformers: Earth Wars, and Crossy Roads—we learned to publish successfully worldwide and in China. Our signature East-meets-West approach helped us amass over 1.5 billion players and has driven the creation of unique, world-class game management, marketing, and monetization tools.
Pipely is a turnkey, end to end gamification platform helping booth exhibitors generate new business and enhance conference engagement while providing real-time analytics, insights & ROI.
Why should game publishers care about brand-safe, in-game ad experiences? The...DevGAMM Conference
As the gaming and advertising worlds become more intertwined, publishers need to understand how the ad-tech ecosystem works in order to stay compliant. Within this session, you will learn the regulatory impacts of choosing to serve ads as part of a revenue model. You will also learn why and at what stage you need to gather consent, and how being TCF-compliant can positively impact your CPMs and European traffic.
From Social to Mobile: A Playbook for Building Successful GamesCatherine Mylinh
ORIGINAL PUBLISH DATE: January 2012
Our experts have made the social-to-mobile transition, and will share their tips and insights, including:
- Successfully transitioning from social to mobile platforms
- Challenges in discovery, acquisition and marketing attribution
- Comparisons between social vs mobile user behaviors
- Unique engineering challenges that didn’t exist in social
- Tips and tricks for monetizing in mobile
Doing Things That Don't Scale - Counter intuitive marketing for startups...Almog Koren
Counter intuitive marketing for startups...
After closing down Scoreoid now having some free time, I enrolled startup class. Part of the reading was Paul’s Graham’s do things that don’t scale.
I realized what I did for Scoreoid in the being was exactly this, and it really works….
The Ultimate Startup Pitch Deck Template and Example Startup PitchSilvia Mah PhD, MBA
This 12-Slide Startup Pitch Deck enables founders to quickly & effectively convey the unique value proposition of their company to prepare & feel confident for investor presentations.
Slide 1: The OPENING | Cover/Title | Company Vision | Value Proposition
Slide 2: The PROBLEM | The Gap | The Opportunity (possible: current solutions)
Slide 3: Your SOLUTION | Product | Your Offering
Slide 4: MARKET Validation | Market Size
Slide 5: Business MODEL | Revenue Model w/key revenue streams
Slide 6: COMPETITION | Your Differentiators | Market fit (table or matrix)
Slide 7: Go-to-market STRATEGY | Beachhead Market + Next Markets
Slide 8: TEAM | Leadership, team & advisors
Slide 9: TRACTION | Project Status (possible: awards)
Slide 10: Future Projections | FINANCIALS
Slide 11: Investment Ask | CAPITAL Raise | Use of Funds Plan (possible: exit strategy)
Slide 12: CLOSING slide | Contact Details | Questions? (remember to end memorably)
(Floater) Executive Summary | Investment Summary | Your Underlying Magic: Floating from after opening, before closing or 1st/2nd appendix slide
Yodo1 has been dedicated to one goal: building a platform that opens the world of gaming success to anyone with the talent to develop great games. Starting with our own titles—including Rodeo Stampede, Transformers: Earth Wars, and Crossy Roads—we learned to publish successfully worldwide and in China. Our signature East-meets-West approach helped us amass over 1.5 billion players and has driven the creation of unique, world-class game management, marketing, and monetization tools.
interactive trade show booth games for event marketers. Design custom lead capture and survey forms to integrate with trivia games, prize wheels, social media leaderboards and social media touchscreen voting.
Setting the right goals for your PR & Marketing / Game Industry Conference 2016Piotr Bombol
My presentation for Game Industry Conference 2016 (during Poznan Game Arena Expo). The goal is to show how video game developers can approach marketing and branding of their products and achieve their goals.
Ray Flame Entertainment is an online MMO-browser game publisher located in Los Angeles, California with branches in China. Our current titles are Lords and Evil, Heroes of Gaia, Heroes of Kung Fu and etc.
The Future of Events is Better Than You Think...Chris Snook
Presented by smarterB2B.com and sponsored by emerged.com. Host: Chris J Snook (co-author of Digital Sense) discusses several incredible platforms, innovations, and strategies to the production of B2B events both during and post-shutdown and how the new efficiencies and possibilities for sponsorship, attendees, and content providers is endless and what it will mean to reshape the landscape of the conference and events business post-COVID19.
Yodo1 has been dedicated to one goal: building a platform that opens the world of gaming success to anyone with the talent to develop great games. Starting with our own titles—including Rodeo Stampede, Transformers: Earth Wars, and Crossy Roads—we learned to publish successfully worldwide and in China. Our signature East-meets-West approach helped us amass over 1.5 billion players and has driven the creation of unique, world-class game management, marketing, and monetization tools.
Pipely is a turnkey, end to end gamification platform helping booth exhibitors generate new business and enhance conference engagement while providing real-time analytics, insights & ROI.
Why should game publishers care about brand-safe, in-game ad experiences? The...DevGAMM Conference
As the gaming and advertising worlds become more intertwined, publishers need to understand how the ad-tech ecosystem works in order to stay compliant. Within this session, you will learn the regulatory impacts of choosing to serve ads as part of a revenue model. You will also learn why and at what stage you need to gather consent, and how being TCF-compliant can positively impact your CPMs and European traffic.
From Social to Mobile: A Playbook for Building Successful GamesCatherine Mylinh
ORIGINAL PUBLISH DATE: January 2012
Our experts have made the social-to-mobile transition, and will share their tips and insights, including:
- Successfully transitioning from social to mobile platforms
- Challenges in discovery, acquisition and marketing attribution
- Comparisons between social vs mobile user behaviors
- Unique engineering challenges that didn’t exist in social
- Tips and tricks for monetizing in mobile
Similar to Dumb Money, Smart Money: Funding and Publishing Options for Independent Game Developers (20)
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Memorandum Of Association Constitution of Company.ppt
Dumb Money, Smart Money: Funding and Publishing Options for Independent Game Developers
1. Til$ng
Point
Confiden$al
FUNDING AND
PUBLISHING
OPTIONS FOR
INDEPENDENT
DEVELOPERS
DUMB
MONEY
SMART
MONEY
JULY 2014
2. Til$ng
Point
Confiden$al
WHO AM I?
GIORDANO BRUNO CONTESTABILE
VP Product Management & Revenue, Tilting Point
Previously seen at PopCap and EA
Executive Producer, Bejeweled franchise
Mobile Product and Business Strategy
Asia Pacific Operations
Mobile gaming since 2002
SMS / WAP / J2ME / BREW and other horrors
Happier since 2008 (App Store launch date)
Twittering away @giordanobc
2
3. Til$ng
Point
Confiden$al
New generation mobile partner
for top independent game developers
WHO ARE WE?
TM
Focus on mobile and tablet platforms
Full service:
• Funding
• Product management
• Production support
• Marketing & user acquisition
• Tech platform
• Insight, analysis and research
• Reach
• Scale
Sounds interesting?
hello@tiltingpoint.com
3
4. Til$ng
Point
Confiden$al
An innovative platformer from 1337+Senri
with cutting-edge graphics, starring a lovable,
unique main character
4Tim Cook’s Keynote at WWDC 2014
Unveiling of Android TV at Google I/O
On stage at the ADA Ceremony
5. Til$ng
Point
Confiden$al
Tower offense and defense game
with a collectible card game twist
from Uber Entertainment
Featured by Apple in 120 countries
“Toy Rush could be the
game I’ve always wanted.”
148Apps
“This game looks seriously
awesome… Marvelous.”
Touch Arcade
“Toy Rush is a game I’ve been
waiting desperately for.”
App Invasion
5
7. Til$ng
Point
Confiden$al
IN THE OLD DAYS…
Publishers were needed because of:
Very high
cost of
development
Retail distribution
very important,
and very expensive
Large marketing
budgets required
Console platforms
mostly closed to
smaller companies
7
8. Til$ng
Point
Confiden$al
AS A RESULT
Publishers held sway,
and terms weren’t
favorable to developers
8
15. Til$ng
Point
Confiden$al
No physical distribution infrastructure needed
Platform barrier of entry effectively eliminated
Performance-driven marketing lowering overall costs
Indie developers can reach mass audiences directly
WHAT CHANGED?
DIGITAL DISTRIBUTION
PLATFORMS HAVE
REVOLUTIONIZED
THE MARKET
15
16. Til$ng
Point
Confiden$al
Cheaper and more accessible engines
Smaller teams
Shorter development cycles
Unlimited upside
WHAT CHANGED?
MAKING GAMES FOR DIGITAL
PLATFORM CAN BE MUCH
MORE AFFORDABLE
16
17. Til$ng
Point
Confiden$al
WHAT CHANGED?
AUDIENCE HAS BECOME
SIGNIFICANTLY LARGER AND BROADER
100MFROM
“GAMERS”
2BTO
“PEOPLE THAT
PLAY GAMES”
17
18. Til$ng
Point
Confiden$al
The work doesn’t
end with a
big launch
In fact, that’s just
the beginning
WHAT
CHANGED?
GAMES
ARE NOW
SERVICES
18
22. Til$ng
Point
Confiden$al
MORE AND MORE GAMES
RELEASED EVERY MONTH
GOING ALONE IS DAUNTING
Number of game
submissions by
month on the
iOS App Store
0
1000
2000
3000
4000
5000
6000
7000
8000
2008-06
2008-08
2008-10
2008-12
2009-02
2009-04
2009-06
2009-08
2009-10
2009-12
2010-02
2010-04
2010-06
2010-08
2010-10
2010-12
2011-02
2011-04
2011-06
2011-08
2011-10
2011-12
2012-02
2012-04
2012-06
2012-08
2012-10
2012-12
2013-02
2013-04
2013-06
2013-08
2013-10
2013-12
2014-02
1.2 MILLION GAMES
IN THE iOS APP STORE
200K LAUNCHED
IN THE PAST 6 MONTHS
Source: Tilting Point / 148Apps
22
23. Til$ng
Point
Confiden$al
MAKING GAMES IS NOT
JUST ABOUT MAKING GAMES
GOING ALONE IS DAUNTING
Domain knowledge is required in:
CONSUMER INSIGHTS | MARKETING | USER ACQUISITION
ANALYTICS | MONETIZATION | QA | ETC.
23
24. Til$ng
Point
Confiden$al
WHAT TO LOOK FOR
IN A PUBLISHING DEAL?
24
Now that the playing field is tilted
in the developer’s favor, what
should you be asking for?
25. Til$ng
Point
Confiden$al
WHAT TO ASK FOR
Depending on factors such as level of completion
of the game and investment from the partner:
Full or partial financing
Control of the IP
Creative control
Product management and production support
Platform relationship management
Marketing and user acquisition budget & execution
Ongoing live operations funding
25
27. Til$ng
Point
Confiden$al
WHAT ARE
YOUR OPTIONS?
BOOTSTRAPPING
VCs AND ANGELS
CROWDFUNDING
PLATFORMS
INCUBATORS
& ACCELERATORS
PARTNERS
(EVOLVED FROM PUBLISHERS)
27
28. Til$ng
Point
Confiden$al
PROS
No external pressure
Complete creative control
No dilution
Availability of
affordable tech
CONS
Limits scope of project
Lack of access to
external know-how
Hard to be noticed with
low / no marketing budget
MOST SUITABLE FOR
Wealthy people or very
frugal people
Small teams with a
distinctive game that can be
developed on a low budget
and find its own audience
BOOTSTRAPPING
28
29. Til$ng
Point
Confiden$al
PROS
No dilution
Creative control
(but careful about
upsetting your backers!)
Crowdfunding
campaigns are also
marketing opportunities
Niche projects
can get funded
CONS
Difficult to be noticed: most
crowd funding campaigns
don’t gain traction
Obligation to deliver on
backers’ rewards
No support from “investors”
beyond funding (and often
a lot of nagging)
MOST SUITABLE FOR
Anyone that has made a cult
game in the ’80s or ’90s
Experienced teams that
know how to
budget for and how to
deliver a game
Niche games that can find a
very enthusiastic audience
CROWDFUNDING
29
30. Til$ng
Point
Confiden$al
PROS
Office space
Some funding (often limited)
Mentorship
Introductions to investors,
platforms and publishers
CONS
Equity dilution, often
disproportionate to
contribution
Limited timeframe: teams
have to find their way after a
certain amount of time
Not all programs are equally
useful & reputable
MOST SUITABLE FOR
Teams with little or no
experience in the industry
needing a lot of guidance
and support
INCUBATORS & ACCELERATORS
30
31. Til$ng
Point
Confiden$al
PROS
Access to
sizeable funds
Access to other investors,
talent and resources
CONS
Strong dilution
Loss of control
Most VCs don’t have domain
expertise and don’t
understand games
MOST SUITABLE FOR
Very experienced teams with
an understanding of the
business side of games
Companies with significant
traction that want to get to
the next level
VCs & ANGELS
31
32. Til$ng
Point
Confiden$al
PROS
Strong production and
marketing support
through the whole
development cycle
Guaranteed promotion on
the platform without cost to
the developer
CONS
Limitations on where
the game can be published,
(either temporarily or
permanently)
Giving up control of IP is
often a requirement,
although this is changing
Strong involvement of the
platform partner in creative
decisions & production cycle
Exposure in change of
strategy or staffing in the
platform partner
MOST SUITABLE FOR
AAA games
Uber-cool indie games that
make the platforms look
good at E3 while they
peddle their shooters
Teams that have the
experience, processes and
patience needed to deal
with a closely involved
partner
PLATFORMS
32
33. Til$ng
Point
Confiden$al
PROS
Full-service support
(development, marketing,
operations, business)
Funding without losing
ownership and creative
control
Allows developers to
focus on making great
games while their partner
handles everything else
CONS
Too awesome? LOL J/K (?!)
Attractive deal terms only
accessible to experienced
teams with very high-quality
games
MOST SUITABLE FOR
Successful teams looking
to tackle more ambitious
projects
Commercially-minded teams
looking to build franchises
and brands
PARTNERS
EVOLVED FROM PUBLISHERS
33
35. Til$ng
Point
Confiden$al
Best partner depends
on genre, platform, scope,
team and goals
ONE SIZE FITS ALL
DOESN’T APPLY
35
36. Til$ng
Point
Confiden$al
In today’s market, developers
have more options and more
negotiating power
POWER
SHIFT
36
37. Til$ng
Point
Confiden$al
Creative control
and not
relinquishing
IP ownership
are key to building
a long-term business
CREATIVE
CONTROL
37
38. Til$ng
Point
Confiden$al
You will be working with your
partner at least through the
game’s lifecycle - better enjoy
their company
A GOOD FIT IS
EVERYTHING
38
39. Til$ng
Point
Confiden$al
Managing all aspects
of a business is harder
Most developers need partners
MAKING A GAME
IS HARD
39