This document outlines a plan for creating a zine about the culture of London. The zine will include fashion photoshoots, street style photos, interviews with Londoners, articles about cafes and restaurants, and collage works. It will target women ages 18-25 interested in London fashion, lifestyle, and travel. In addition to the zine, an accompanying website and social media presence on blogs, videos, photos, and music will help promote the culture of London. The final outcome will be a printed zine and an online platform sharing the city through various media.

1. CULTURE of London
Presenting the Culture of London in multimedia

2. Zine
• Development of my zine made in
last term
• Improve zine making and
directing skills
• More pages, photo shoots,
interviews and articles.
• Try collage works.
• More links to online contents.

3. Target Audience
• Women Age between 18-25 e.g. University
Students
• People interested in culture of London
• People who don’t know much about London
Fashion Magazine Travel Guide BookLondoner’s Life Style

4. Fashion
• Street styles
• Planned fashion photo shoot.
• Articles of shops and boutiques.

5. People
• Interview
• Portrait photography
• Interviewing someone
I don’t know

6. Food
• London’s unique cafe, pub, restaurant
• Writing articles about the places
• Articles will be posted online as well.

7. Online Contents
• Website of the zine
• Blog
• Video
• Photography
• Music
• Link to the zine
• Tumblr
• Instagram
• Twitter
Using many different Media contexts

8. Music
• Asking random people what music they
are listening to and list them up on
online music streaming site.
e.g. Sound Cloud and Spotify

9. Outcome
• Zine
– 2 planned fashion photo shoots
– More than 10 street styles
– 2 interviews
– 2 food articles
• Website
– 2 videos filmed in London
– Music play list
– Articles
• Regular Instagram and Twitter post
Ask some places e.g. café/restaurant/shop to display my zine for
free or join zine fest to sell my zine